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I quantum 2010 annual nacro conference

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Jessica Lowry and Rob Lawson from iQuantum - presentation to the 2010 NACRO conference in Adelaide Tuesday 12th October 2010

Jessica Lowry and Rob Lawson from iQuantum - presentation to the 2010 NACRO conference in Adelaide Tuesday 12th October 2010

Published in: Technology, Business

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  • 1. 2010  Annual  NACRO  Conference   How  non-­‐profit  organisa/ons  can   communicate  with  their  target  audience   using  integrated  marke/ng  techniques.  
  • 2. "Communica/ons  tools  don't  get   socially  interes/ng  un/l  they  get   technologically  boring."     —  Clay  Shirky  ( Here  Comes  Everybody:  The  Power  of   Organizing  Without  Organiza/ons)    
  • 3. 3  Requirements  for  Involvement   1.  Genuine  interest  to  learn  what  your   customers  think  about  your  brand.     2.  Ac/ve  listening.     3.  Willingness  to  adapt  and  change.    
  • 4. hSp://exchange.telstra.com.au/    
  • 5. Focus  on  rela/onships,  NOT   technologies  
  • 6. Four  strategies,  start  with  Learn  
  • 7. The  Power  of  Viral  Marke/ng  
  • 8. FREE  Rice  Game  
  • 9. Interac/ve  Engagement  
  • 10. "Dancing  in  the  Streets"  Flash  mob  on   Robson  St  in  Vancouver,  BC.  
  • 11. Empower  &  Inspire  
  • 12. Encourage  Open  Communica/on  
  • 13. Set  Guidelines  
  • 14. Relevant,  Fun,  Interac/ve,  and  lots  of   content  variety  
  • 15. Sell  Merchandise  
  • 16. Unite  People  for  a  Common  Cause  
  • 17. Ask  Ques/ons  &  Reward  People  For   Par/cipa/ng  
  • 18. Take  Ac/on  &  Show  Support  
  • 19. Celebrate  the  Community  
  • 20. hSp://mashable.com/guidebook/ facebook/    
  • 21. hSp://mashable.com/guidebook/ twiSer/    
  • 22. hSp://beth.typepad.com    
  • 23. hSp://dorkgirlblog.blogspot.com/