0
2010	
  Annual	
  NACRO	
  Conference	
  

       How	
  non-­‐profit	
  organisa/ons	
  can	
  
   communicate	
  with	
  ...
"Communica/ons	
  tools	
  don't	
  get	
  
 socially	
  interes/ng	
  un/l	
  they	
  get	
  
 technologically	
  boring....
3	
  Requirements	
  for	
  Involvement	
  
  1.  Genuine	
  interest	
  to	
  learn	
  what	
  your	
  
      customers	
...
hSp://exchange.telstra.com.au/	
  	
  
Focus	
  on	
  rela/onships,	
  NOT	
  
          technologies	
  
Four	
  strategies,	
  start	
  with	
  Learn	
  
The	
  Power	
  of	
  Viral	
  Marke/ng	
  
FREE	
  Rice	
  Game	
  
Interac/ve	
  Engagement	
  
"Dancing	
  in	
  the	
  Streets"	
  Flash	
  mob	
  on	
  
    Robson	
  St	
  in	
  Vancouver,	
  BC.	
  
Empower	
  &	
  Inspire	
  
Encourage	
  Open	
  Communica/on	
  
Set	
  Guidelines	
  
Relevant,	
  Fun,	
  Interac/ve,	
  and	
  lots	
  of	
  
              content	
  variety	
  
Sell	
  Merchandise	
  
Unite	
  People	
  for	
  a	
  Common	
  Cause	
  
Ask	
  Ques/ons	
  &	
  Reward	
  People	
  For	
  
             Par/cipa/ng	
  
Take	
  Ac/on	
  &	
  Show	
  Support	
  
Celebrate	
  the	
  Community	
  
hSp://mashable.com/guidebook/
          facebook/	
  	
  
hSp://mashable.com/guidebook/
           twiSer/	
  	
  
hSp://beth.typepad.com	
  	
  
hSp://dorkgirlblog.blogspot.com/	
  	
  
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
I quantum 2010 annual nacro conference
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I quantum 2010 annual nacro conference

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Jessica Lowry and Rob Lawson from iQuantum - presentation to the 2010 NACRO conference in Adelaide Tuesday 12th October 2010

Published in: Technology, Business
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Transcript of "I quantum 2010 annual nacro conference"

  1. 1. 2010  Annual  NACRO  Conference   How  non-­‐profit  organisa/ons  can   communicate  with  their  target  audience   using  integrated  marke/ng  techniques.  
  2. 2. "Communica/ons  tools  don't  get   socially  interes/ng  un/l  they  get   technologically  boring."     —  Clay  Shirky  ( Here  Comes  Everybody:  The  Power  of   Organizing  Without  Organiza/ons)    
  3. 3. 3  Requirements  for  Involvement   1.  Genuine  interest  to  learn  what  your   customers  think  about  your  brand.     2.  Ac/ve  listening.     3.  Willingness  to  adapt  and  change.    
  4. 4. hSp://exchange.telstra.com.au/    
  5. 5. Focus  on  rela/onships,  NOT   technologies  
  6. 6. Four  strategies,  start  with  Learn  
  7. 7. The  Power  of  Viral  Marke/ng  
  8. 8. FREE  Rice  Game  
  9. 9. Interac/ve  Engagement  
  10. 10. "Dancing  in  the  Streets"  Flash  mob  on   Robson  St  in  Vancouver,  BC.  
  11. 11. Empower  &  Inspire  
  12. 12. Encourage  Open  Communica/on  
  13. 13. Set  Guidelines  
  14. 14. Relevant,  Fun,  Interac/ve,  and  lots  of   content  variety  
  15. 15. Sell  Merchandise  
  16. 16. Unite  People  for  a  Common  Cause  
  17. 17. Ask  Ques/ons  &  Reward  People  For   Par/cipa/ng  
  18. 18. Take  Ac/on  &  Show  Support  
  19. 19. Celebrate  the  Community  
  20. 20. hSp://mashable.com/guidebook/ facebook/    
  21. 21. hSp://mashable.com/guidebook/ twiSer/    
  22. 22. hSp://beth.typepad.com    
  23. 23. hSp://dorkgirlblog.blogspot.com/    
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