Developing an app based on an unproven idea is risky. Instead, get a leg up on the competition by using App Store market 'gaps' to ensure you are serving a market that wants a solution. For app idea related tools and information check out http://apprecon.com

1. Get ideas using
App Store ‘gaps’
bob@apprecon.com

2. Gaps
● Places in the App Store where strong
markets have unmet needs
● Represent opportunities but requires
research
apprecon.com

3. Dangers of using
unresearched app ideas
● Unique ideas sound great but they’re risky
● Unproven market need
● Unknown market size
● Unique ideas have user education hurdle
apprecon.com

4. A better way?
apprecon.com

5. Copy & enhance poorly
rated popular apps
● You know there’s a market
● People aren’t happy with existing solution
● User feedback also tells you exactly how to
enhance the product
● Net result? A fully designed v1.0 with a clear
path forward
apprecon.com

6. The process
apprecon.com
1. Check the top of the charts
2. Filter for apps with poor ratings
3. Investigate the reviews
4. Determine how the app can be enhanced
5. Start working on your app!

7. Summary
● Copy and enhance lowers risk - ensures
market exists and tells you what it wants
● Poorly rated apps with lots of downloads
● iOS developers: apprecon.com tools that
helps the process
contact: bob@apprecon.com
apprecon.com