Identifying competitors using the internet

1. Identifying competitors using the internet 15-16 September 2010

2. Who ? is this guy

6. Today’s agenda Identifying competitors using the internet 1. Who, what, why, where, when, how? 2. Some methods and tools 3. Putting our learning into action

7. Identifying competitors using the internet 1. Who, what, why, where, when, how?

13. How do we source competitor data? Identifying competitors using the internet Recorded data Observable data Opportunistic data Annual reports and accounts Pricing / price lists Meetings with suppliers Press releases Advertising campaigns Trade shows Newspaper articles Promotions Sales force meetings Analysts reports Tenders Seminars / conferences Regulatory reports Patent applications Recruiting ex-employees Government / council reports Discussion with shared distributors Presentations / speeches Social contacts with competitors

14. Identifying competitors using the internet 2. Some methods and tools

15. Your most important website Identifying competitors using the internet

17. Business listings and other sites Identifying competitors using the internet Business directory Queensland Gladstone online

19. Identifying competitors using the internet

20. Get to know your competitor’s website Identifying competitors using the internet Alexa.com Yahoo.com Review source

21. Identifying competitors using the internet 3. Putting our learning into action