Rowland Sunset Seminar March 2010

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Presentation given by Rob Lovegrove, Manager - Rowland on 30 March 2010

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  • LynelleBriggs
Australian Public Service Commissioner
  • Digital Services Index - Copyright © 2008 - Australian Interactive Media Industry Association, Hyro Ltd and IBM Australia Ltd
  • Employee survey – who’s using social media? Wotnews Google Alerts Analytics Buzz Numbers
  • Rowland Sunset Seminar March 2010

    1. 1. Sunset Seminar Series<br /> 30 March 2010<br />
    2. 2. 30 March 2010<br />Times have changedCommunicating in a digital environment <br />
    3. 3. Web 2.0<br />Times have changed<br />
    4. 4. “<br />the role of a citizen has changed from user to collaborator to partner<br />”<br />
    5. 5. “<br />Citizen-focussed governance is a natural and inevitable evolution in democracy<br />”<br />Times have changed<br />
    6. 6. “<br />Many companies have realised increasingly complex problems are beyond their ability to manage alone<br />”<br />
    7. 7. “<br />Active engagement and input from citizens to make services work better<br />”<br />Times have changed<br />
    8. 8. *<br />* TM pending Rob Lovegrove 2010<br />Times have changed<br />
    9. 9. Times have changed<br />
    10. 10. Times have changed<br />
    11. 11. Times have changed<br />
    12. 12. Times have changed<br />
    13. 13. Who’s talking online in Australia? <br /><ul><li> 12 million digital media users
    14. 14. Spend just under 1.5 hours per day online
    15. 15. 79% of professionals spend 33 hours a week online
    16. 16. Total page views of 15 billion per month (30 billion minutes)
    17. 17. Demographics:
    18. 18. 2-17yrs 21%
    19. 19. 18-34 yrs 25%
    20. 20. 35–49 yrs 26%
    21. 21. 50+ 28%
    22. 22. European nations record the highest percentage of 18-34 yr usage
    23. 23. Australia records the fourth highest percentage of 50+ users in the </li></ul> world after US, UK and Switzerland<br />Times have changed<br />
    24. 24. The digital landscape<br /><ul><li>In 2008, 14.3% of Australian enterprise expenditure was related to Digital Services. In dollar terms this equates to an Australian Digital Services Industry of $17.9 Billion</li></ul>–––––––––––––––––––––––––––––––––––––––––––––––––––––––<br /><ul><li>By the end of this calendar year, enterprises and agencies in Australia will engage with 40% of their customers through Digital Services</li></ul>–––––––––––––––––––––––––––––––––––––––––––––––––––––––<br /><ul><li>At the same time, 25% of total customer expenditure will involve Digital Services in one way or another </li></ul>Times have changed<br />
    25. 25. Where to from here?<br />Times have changed<br />
    26. 26. Where to from here?<br /><ul><li> Issues management / tracking conversations
    27. 27. Employee engagement
    28. 28. Employee advocacy
    29. 29. Flood the web</li></ul>Times have changed<br />
    30. 30. Times have changed<br />Take a leaf out of Deloitte’s book<br />
    31. 31. Tracking conversations<br />Times have changed<br />
    32. 32. 48 hours to save your reputation?<br /><ul><li> Digital to proactively engage your audiences
    33. 33. Monitoring online channels critical to safe guard reputations</li></ul>http://www.socialmediatoday.com/SMC/134185<br />Times have changed<br />
    34. 34. Tracking conversations<br />Times have changed<br />
    35. 35. Employee engagement<br /><ul><li> Idea communities – ask employees for ideas
    36. 36. Prediction markets – wisdom of crowds for specific ideas
    37. 37. Community forums – empower teams
    38. 38. Ratings and reviews – to improve within the company
    39. 39. Smart phone ideas – build new ways to share information with one of </li></ul> the biggest media growth markets<br />Times have changed<br />
    40. 40. Times have changed<br />
    41. 41. Employee advocacy<br /><ul><li> Encourage online monitoring
    42. 42. Develop online employee media strategy
    43. 43. Use of multimedia </li></ul>Times have changed<br />
    44. 44. Employee advocacy<br />Times have changed<br />
    45. 45. Employee advocacy<br />Times have changed<br />
    46. 46. Times have changed<br />
    47. 47. Times have changed<br />
    48. 48. Times have changedCommunicating in a citizen-centred environment <br />Open forum<br />

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