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Rowland Sunset Seminar March 2010

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Presentation given by Rob Lovegrove, Manager - Rowland on 30 March 2010

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Rowland Sunset Seminar March 2010

  1. 1. Sunset Seminar Series<br /> 30 March 2010<br />
  2. 2. 30 March 2010<br />Times have changedCommunicating in a digital environment <br />
  3. 3. Web 2.0<br />Times have changed<br />
  4. 4. “<br />the role of a citizen has changed from user to collaborator to partner<br />”<br />
  5. 5. “<br />Citizen-focussed governance is a natural and inevitable evolution in democracy<br />”<br />Times have changed<br />
  6. 6. “<br />Many companies have realised increasingly complex problems are beyond their ability to manage alone<br />”<br />
  7. 7. “<br />Active engagement and input from citizens to make services work better<br />”<br />Times have changed<br />
  8. 8. *<br />* TM pending Rob Lovegrove 2010<br />Times have changed<br />
  9. 9. Times have changed<br />
  10. 10. Times have changed<br />
  11. 11. Times have changed<br />
  12. 12. Times have changed<br />
  13. 13. Who’s talking online in Australia? <br /><ul><li> 12 million digital media users
  14. 14. Spend just under 1.5 hours per day online
  15. 15. 79% of professionals spend 33 hours a week online
  16. 16. Total page views of 15 billion per month (30 billion minutes)
  17. 17. Demographics:
  18. 18. 2-17yrs 21%
  19. 19. 18-34 yrs 25%
  20. 20. 35–49 yrs 26%
  21. 21. 50+ 28%
  22. 22. European nations record the highest percentage of 18-34 yr usage
  23. 23. Australia records the fourth highest percentage of 50+ users in the </li></ul> world after US, UK and Switzerland<br />Times have changed<br />
  24. 24. The digital landscape<br /><ul><li>In 2008, 14.3% of Australian enterprise expenditure was related to Digital Services. In dollar terms this equates to an Australian Digital Services Industry of $17.9 Billion</li></ul>–––––––––––––––––––––––––––––––––––––––––––––––––––––––<br /><ul><li>By the end of this calendar year, enterprises and agencies in Australia will engage with 40% of their customers through Digital Services</li></ul>–––––––––––––––––––––––––––––––––––––––––––––––––––––––<br /><ul><li>At the same time, 25% of total customer expenditure will involve Digital Services in one way or another </li></ul>Times have changed<br />
  25. 25. Where to from here?<br />Times have changed<br />
  26. 26. Where to from here?<br /><ul><li> Issues management / tracking conversations
  27. 27. Employee engagement
  28. 28. Employee advocacy
  29. 29. Flood the web</li></ul>Times have changed<br />
  30. 30. Times have changed<br />Take a leaf out of Deloitte’s book<br />
  31. 31. Tracking conversations<br />Times have changed<br />
  32. 32. 48 hours to save your reputation?<br /><ul><li> Digital to proactively engage your audiences
  33. 33. Monitoring online channels critical to safe guard reputations</li></ul>http://www.socialmediatoday.com/SMC/134185<br />Times have changed<br />
  34. 34. Tracking conversations<br />Times have changed<br />
  35. 35. Employee engagement<br /><ul><li> Idea communities – ask employees for ideas
  36. 36. Prediction markets – wisdom of crowds for specific ideas
  37. 37. Community forums – empower teams
  38. 38. Ratings and reviews – to improve within the company
  39. 39. Smart phone ideas – build new ways to share information with one of </li></ul> the biggest media growth markets<br />Times have changed<br />
  40. 40. Times have changed<br />
  41. 41. Employee advocacy<br /><ul><li> Encourage online monitoring
  42. 42. Develop online employee media strategy
  43. 43. Use of multimedia </li></ul>Times have changed<br />
  44. 44. Employee advocacy<br />Times have changed<br />
  45. 45. Employee advocacy<br />Times have changed<br />
  46. 46. Times have changed<br />
  47. 47. Times have changed<br />
  48. 48. Times have changedCommunicating in a citizen-centred environment <br />Open forum<br />

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