Randy Petway   VP, Publishing Technology <ul><li>Keeping pace with online publishing challenges:   </li></ul><ul><li>why a...
User Expectations Technology Shifts Rate of Change Revenue? The Challenges
Continuously Evolving User Expectations
Continuously Evolving User Expectations MySpace.com Facebook.com User Age
Continuously Evolving User Expectations Page View Comparison
Technology Shifts Web Technology Adoption Predictions
Rate Of Change Facebook Applications Active Users added during the last 4 months (last 7 days in green)
Delivering Content - The Past
Delivering Content - The Present
Delivering Content - The Future
A Platform Approach Publishing Technology
Platform - Publisher Features User management Content management Access management Reports Infomediary integration ADMINIS...
Platform -  Online Delivery Capabilities CONTENT PORTAL MANAGEMENT <ul><li>Articles </li></ul><ul><li>Webinars </li></ul><...
Platform - Community Features Discussion forums Ask the expert Blogs Wikis (R&D) RSS Social bookmarking Recommendations Me...
Platform - End User Features <ul><li>My profile </li></ul><ul><li>order history </li></ul><ul><li>order usage </li></ul><u...
MobiPocket Sony e-Book Palm Etc. MOBILE DEVICE SUPPORT Platform - Mobile Device Delivery
Platform - Monetization Features Monetization Subscription Pay-per-view Advertising Bundles Linked Discounts Special Offer...
<ul><li>10,000+ electronic publications </li></ul><ul><ul><li>30% Medical and Life Sciences </li></ul></ul><ul><ul><li>20%...
 
 
 
 
 
 
 
 
 
 
 
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Keeping pace with online publishing challenges

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Presentation given by Randy Petway at December 2007 "Publishing Technology Trends" seminar

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  • Valuable information in form of a slide show...good job done...
    In case, you need any sort of web services.....check out www.webcatalyst.org/
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  • Keeping pace with online publishing challenges

    1. 1. Randy Petway VP, Publishing Technology <ul><li>Keeping pace with online publishing challenges: </li></ul><ul><li>why and how? </li></ul>
    2. 2. User Expectations Technology Shifts Rate of Change Revenue? The Challenges
    3. 3. Continuously Evolving User Expectations
    4. 4. Continuously Evolving User Expectations MySpace.com Facebook.com User Age
    5. 5. Continuously Evolving User Expectations Page View Comparison
    6. 6. Technology Shifts Web Technology Adoption Predictions
    7. 7. Rate Of Change Facebook Applications Active Users added during the last 4 months (last 7 days in green)
    8. 8. Delivering Content - The Past
    9. 9. Delivering Content - The Present
    10. 10. Delivering Content - The Future
    11. 11. A Platform Approach Publishing Technology
    12. 12. Platform - Publisher Features User management Content management Access management Reports Infomediary integration ADMINISTRATION ECOMMERCE MARKETING <ul><li>SEO </li></ul><ul><li>User feedback </li></ul><ul><li>Sponsored webinars </li></ul><ul><li>Advertisements </li></ul><ul><li>Virtual exhibition halls </li></ul><ul><li>Sponsored content </li></ul><ul><li>Business intelligence </li></ul><ul><li>Usage pattern tracking </li></ul><ul><li>Web analytics tools </li></ul><ul><li>Product bundles </li></ul><ul><li>Special offers </li></ul><ul><li>CRM tools </li></ul><ul><li>New issue alerting </li></ul>Billing plans Catalog/ONIX feeds Product display Look Inside Online order fulfilment Multiple Licensing Models SERVICES Content Conversion Content Enhancement Systems Integration Consulting ADDITIONAL APP’S Rights Royalties Billing & AR DAM
    13. 13. Platform - Online Delivery Capabilities CONTENT PORTAL MANAGEMENT <ul><li>Articles </li></ul><ul><li>Webinars </li></ul><ul><li>Multiformat </li></ul><ul><li>Video, images </li></ul><ul><li>Animations </li></ul><ul><li>Presentations </li></ul><ul><li>Multilingual </li></ul><ul><li>Podcasts </li></ul><ul><li>External links </li></ul><ul><li>eLearning modules </li></ul><ul><li>DTD support </li></ul><ul><li>NLM Book DTD </li></ul><ul><li>Journal DTD </li></ul><ul><li>Custom DTD </li></ul><ul><li>DRM </li></ul>CSS branding & themes Page layout engine Multiple domain names CMS integration Delivery Portals Single Book Single Journal Multi Publication Multi Publisher Virtual Bookshelf
    14. 14. Platform - Community Features Discussion forums Ask the expert Blogs Wikis (R&D) RSS Social bookmarking Recommendations Metadata Delivery Content Delivery COMMUNITY FEATURES
    15. 15. Platform - End User Features <ul><li>My profile </li></ul><ul><li>order history </li></ul><ul><li>order usage </li></ul><ul><li>Saved search </li></ul><ul><li>Bookmarks </li></ul><ul><li>Highlighting </li></ul><ul><li>Annotation </li></ul><ul><li>Keyword alerting </li></ul>PERSONALIZATION SEARCH <ul><li>Central search engine </li></ul><ul><li>Extended search </li></ul><ul><li>Boolean search </li></ul><ul><li>Saved search </li></ul><ul><li>Semantic search </li></ul><ul><li>Spell checking </li></ul><ul><li>Stemming </li></ul>
    16. 16. MobiPocket Sony e-Book Palm Etc. MOBILE DEVICE SUPPORT Platform - Mobile Device Delivery
    17. 17. Platform - Monetization Features Monetization Subscription Pay-per-view Advertising Bundles Linked Discounts Special Offers Gift Certificates Carnet
    18. 18. <ul><li>10,000+ electronic publications </li></ul><ul><ul><li>30% Medical and Life Sciences </li></ul></ul><ul><ul><li>20% Social Science </li></ul></ul><ul><ul><li>16% Technology </li></ul></ul><ul><ul><li>15% Science </li></ul></ul><ul><ul><li>12% Business and Economics </li></ul></ul><ul><ul><li>7% Humanities </li></ul></ul><ul><li>300+ international publishers </li></ul><ul><ul><li>Oxford University Press </li></ul></ul><ul><ul><li>Springer </li></ul></ul><ul><ul><li>Royal Society of Medicine Press </li></ul></ul><ul><ul><li>British Psychological Society </li></ul></ul><ul><li>25,000 registered libraries, 1.3 million registered users </li></ul><ul><ul><li>2,000 paying customers </li></ul></ul><ul><li>Monthly page views and site visits </li></ul><ul><ul><li>12 million per month </li></ul></ul><ul><ul><li>5 million per month </li></ul></ul><ul><li>Geographical breakdown </li></ul><ul><ul><li>35% N America </li></ul></ul><ul><ul><li>20% UK </li></ul></ul><ul><ul><li>45% ROW </li></ul></ul>Undergraduates 23% Post- graduates 21% Academic staff 11% Scientists 10% Medical Practitioners 5% Teachers 4% Librarians 3% Other 21% Corporate researchers 2%
    19. 30. THANK YOU

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