HP Cloud System Matrix Overview

Rien du Pré – Cloud Solution Consultant June 2011 Get the Benefits of Private Cloud today with HP CloudSystem Matrix

Cloud computing definition Service Models Infrastructure-as-a-Service (IaaS) | Platform-as-a-Service (PaaS) | Software-as-a-Service (SaaS) Private | Hybrid/Federated | Public Deployment Models On demand access Networked Pay per use Shared Scalable & Elastic

Business is outpacing IT
But there are barriers to cloud adoption ….
Business IT 75% of CIOs say cloud data SECURITY is a major concern 60% concerned about VENDOR LOCK IN 60% worried about cloud PERFORMANCE AND AVAILABILITY 45% concerned about integrating INTERNAL AND EXTERNAL SERVICES Enterprises losing control & service providers missing revenue opportunities
SOURCE: Morgan Stanley CIO Survey: Moving to the Cloud, May 2010; IDC SaaS Adoption Survey, May 2009
Cloud can help close the gap…
Speed innovation
Accelerate business processes
Reduce time to revenue

Cloud starts with a Converged Infrastructure KEY STEPS VIRTUALIZE STANDARDIZE AUTOMATE Power, cooling & facilities Network Servers Storage Management software Security Services HP Converged Infrastructure

The problem with today’s infrastructure Weeks to months Set approvals, Access controls Test and quality Activate service Coordinate install process
Many people
Many steps
Many errors
Business selects application Patch VMs, OSs, applications IT planning meetings Set up networks Purchase assets Set up Facilities Set up storage Load OSs Install servers Load VMs Deploy application Manage over lifecycle
Much time

The right approach to Build and manage your Infrastructure as a Service A few automated steps, in less time Provision Select Initiate

HP CloudSystem Matrix Get the benefits of private cloud and IaaS today
Provision infrastructure and applications in minutes for physical and virtual.
Reduce TCO up to 56% 1 with built-in infrastructure life-cycle management.
Accelerate deployment with a unified end-to-end experience and integrated heterogeneous environments.
Built on proven HP BladeSystem technologies Resource pools Cloud Maps Service portal 1 Compared to traditional infrastructure, based on analysis with the BladeSystem and BladeSystem TCO calculators: http://www.hp.com/go/matrixtco

HP CloudSystem Matrix The Foundation for Private Cloud and IaaS
Personalize your Cloud:
Billing/chargeback
Approval flows
Other processes
Matrix Cloud APIs Self-Service Portal Service Catalog Resource Pools Service Delivery Capacity & Management HP Converged Infrastructure

Build and manage your IaaS HP Matrix Operating Environment Provision infrastructure and applications in minutes with one touch automated provisioning of servers, storage and networking for physical and virtual. Optimize infrastructure confidently with built-in capacity planning, monitoring, and rebalancing tools. Protect continuity of services with automated, cost-effective failover. Sample “e-shopping” application infrastructure template 5 minutes 5 minutes 38 minutes 60 minutes Approval Provision Infrastructure Install/configure apps 108 minutes

Provisioning and Monitoring Applications
With HP CloudSystem Matrix
One service designer and one self-service portal
Provision in minutes not months
Reduce application provisioning time up to 80% (1)
Reduce compliance management time up to 75% (2)
Monitor applications Matrix Operating Environment Cloud Service Automation for Matrix Provision application Server Automation SiteScope with
ExpertROI® SPOTLIGHT Sponsored by HP, The Business Value of HP Business Service Automation (BSA) Solutions, #10C6069, June 2010
HP Customers Reveal Real-life Benefits of Automation, Dimensional Research
Initiate

Matrix infrastructure portal integrated with Server Automation
Server Automation integration extends the Matrix self-service portal & template designer from infrastructure to applications
Server Automation also provides OS and application lifecycle management, such as patching and compliance
Infrastructure and applications up and running in minutes

Reduce total cost of ownership up to 56%* Double productivity of administrators, eliminate manual tasks and coordination to reduce operating expenses Double the capacity of your datacenter without adding power infrastructure Increase asset utilization, optimize infrastructure to reduce capital expenses “ If HP is your preferred systems vendor then you can have this vision now, which may be an important trump card if you are taking advantage of the recession by investing in transformation now so you can emerge stronger. Its one thing to have a compelling vision. It's another to be delivering it today.“ James Staten, Forrester Research* Matrix delivers rapid payback * Compared to traditional infrastructure, based on analysis with the BladeSystem and BladeSystem TCO calculator http://www.hp.com/go/matrixtco **Adaptive Infrastructure No Longer Just A Vision, The Forrester Blog For Infrastructure & Operations Professionals, James Staten, Principal Analyst, January 21, 2009. Lower capital expenses Lower operating expenses

Delivering Real TCO Improvements
Reduce TCO up to 56% versus Traditional Infrastructure
Traditional Infrastructure CloudSystem Matrix HP BladeSystem c-Class Server Blades HP BladeSystem Virtual Connect Flex-10 1 Compared to traditional infrastructuure, based on analysis with the BladeSystem and BladeSystem TCO calculator http://www.hp.com/go/matrixtco

HP CloudSystem integrates seamlessly with existing, heterogeneous infrastructure other x86 Virtualization Compute Storage Networking Facilities Management
Choice of OSs, hypervisors, and compute
Support of standard Networks and SANs
Integration with core IT processes - HP Cloud APIs
3 rd party application templates – HP Cloud Maps

HP CloudSystem: industry’s most complete cloud platform CloudSystem Matrix Private, IaaS CloudSystem Enterprise Private, hybrid, XaaS CloudSystem Service Provider Public, hosted private, XaaS
Deploy a robust private cloud quickly
Infrastructure and basic application provisioning in minutes
CloudStart service offering
Unify management across private, hybrid, and traditional IT
Advanced application-to-infrastructure lifecycle management
Highly flexible, scalable, customizable solution
Aggregate cloud services for public and hosted private clouds
Optimized for multi-tenancy
Customer-unique portal experience
Built on Converged Infrastructure and Cloud Service Automation

Drive client journey & leverage existing investments
Paths to CloudSystem BladeSystem C7000 HP 3PAR Utility Storage HP Server Automation Software HP CloudSystem

Seamless upgrade to the industry’s most complete cloud platform
Protect and grow your virtualization investment VIRTUALSYSTEM Virtual/utility storage, VM’s and management BLADESYSTEM Industry’s leading modular architecture and virtual connectivity CLOUDSYSTEM Automation, orchestration, and service management
Upgrade to CloudSystem management environment
Physical architecture stays the same
Extend with HP Software for heterogeneous management
Flexible leasing and financing
HP CLOUDSYSTEM MATRIX CONVERSION SERVICE

Within 30 days, users can*
Request a compute service via a portal
Have service provided immediately
Use the service without worrying about security, management, etc
Scale or cancel the service
Get a regular report on consumption or chargeback
* Based on typical duration time after hardware and software installation as well as consulting service terms and conditions Industry’s most complete, turnkey private cloud solutions HP CloudStart solution Service Delivered Service Requested

Rapidly create cloud services
HP Cloud Maps
Navigate the steps to create a service catalog yourself, quickly and consistently
For popular applications like Microsoft ® , Oracle, SAP, and VMware
Easy to import and integrate into your environment
HP INNOVATION www.hp.com/go/cloudmaps Microsoft is a U.S. registered trademark of Microsoft Corporation. Workflows Deployment scripts Sizers Best practice templates White papers

HP Cloud Maps simplify complex services

HP CloudSystem Matrix Conversion Services Convert into a new CloudSystem Matrix or expand an existing Matrix while reusing current BladeSystem hardware. Your resulting environment becomes… Your additional investment might require… * If not already existing ** Required Your existing investment might include… c7000 Enclosures Server Blades Virtual Connect Matrix Assessment Services** Matrix Starter Kit* Additional HW, SW, Services* Integration Services** HP CloudSystem Matrix = +

Cloud with the Power of Convergence: CloudSystem Matrix and 3PAR
Provision compute, storage & applications in minutes, not months
Infrastructure and applications in minutes
15 Seconds to provision a LUN with 3PAR
Optimize Resources and Reduce TCO by about 50%
Up to 56% with HP CloudSystem Matrix
Reduce acquisition and operational cost by 50% with 3PAR
Streamlined & Efficient Productivity
Empowered and controlled storage needs using SPM
Deliver Infrastructure and applications as one
3PAR CloudSystem Matrix 1 Compared to traditional infrastructure, based on analysis with the CloudSystem and CloudSystem TCO calculators: http://www.hp.com/go/matrixtco

Professional services to plan and implement your solution
Cloud transformation lifecycle Strategy Roadmap Design Implementation HP Cloud Discovery Workshops HP Cloud Roadmap Service HP Cloud Application Transformation Service HP Solution Support for CloudSystem HP Education Services Cloud Curriculum HP Cloud Security Services Expanded CloudStart – private cloud in 30 days

HP CloudSystem Matrix
Get the benefits of private cloud and Infrastructure as a Service today.
HP Confidential HP Confidential
The most complete integrated system to build and manage private cloud and Infrastructure as a Service
Building on proven and market-leading blade and infrastructure management technology
Enabling enterprises to regain control and service providers to drive top line growth www.hp.com/go/matrix www.hp.com/go/matrixdemos www.hp.com/go/cloudsystem www.hp.com/go/matrixusecases www.hp.com/go/cloudservices

Integrate Matrix into Business and IT Operations Processes Automation interfaces – Cloud APIs
Web services interface:
Service lifecycle operation interfaces enable automation or customer portal development
Secure: only via https and authorized access
Includes CLI (Command Line Interface) for scripting web service invocations
Cloud APIs: Submitted to DMTF Cloud Incubator Service resource costs Web service APIs Chargeback/ Billing system Example: Charge back integration http://h30507.www3.hp.com/t5/Eye-on-Blades-Blog-Trends-in/Integrating-BladeSystem-Matrix-into-a-Chargeback-or-Billing/bc-p/80394#M435

END High Level

Additional CloudSystem Related Slides

The most complete, open, integrated system to build and manage clouds
Introducing HP CloudSystem
Key differentiators
Single services view across private, public and hybrid cloud
Multi-hypervisor, multi-OS, heterogeneous infrastructure
Intelligent automation and lifecycle management application-to-infrastructure
Scalability with built-in bursting
Converged Infrastructure built for the cloud

HP CloudSystem Integrated, extensible, proven technology SECURING PHYSICAL & VIRTUAL SCALABLE UTILTY STORAGE HIGH PERFORMANCE FABRIC MISSON CRITICAL COMPUTING HP 3PAR HP Cloud Service Automation HP BladeSystem Matrix + HP Networking Service Provider Enhancements HP CLOUDSYSTEM SaaS AGGREGATION CloudSystem Extensions

HP CloudSystem MATRIX configurations HP Confidential – Internal use only Matrix Medium Matrix Large Matrix Small Compute
HP BladeSystem c7000 FlexFabric
8 HP ProLiant Blades (Intel/AMD)
ProLiant DL CMS
Matrix Operating Environment
9 Blades (Intel/AMD)
BladeSystem CMS
Storage Extensions HP Networking Extensions Third Party Software Extensions
ProLiant DL CMS
ProLiant DL CMS
HP EVA Storage
HP 3PAR, XP, P4000 available
3PAR Storage : F class
HP EVA, XP, P4000 available
Microsoft Hyper-V or VMware Microsoft Hyper-V or VMware Microsoft Hyper-V or VMware 3PAR Storage : T class
HP EVA, XP, P4000 available
HP Embedded core ETH switches to connect to customer backbone (4x 10GbE links). HP Embedded core ETH switches to connect to customer backbone (4x 10GbE links). HP Embedded core ETH switches to connect to customer backbone (4x 10GbE links).

HP CloudSystem Matrix Platform Differences ProLiant Integrity Licensing 16 ProLiant blades 8 HP-UX sockets Max number of managed nodes per CMS 1500 800 Server Automation integration Yes No, Server Automation accessed outside of MOE Operating System Not included HP-UX VSE-OE included Hypervisor ESX and/or Hyper-V supported, not included HPVM included Infrastructure provisioning technology Insight Control server deployment (RDP) Ignite-UX Service continuity protection Recovery management included; HA clustering sw must be purchased separately Neither DR nor HA support included; HP-UX upgrade from VSE-OE to DC-OE adds support for both via ServiceGuard Workload mgt No Yes, via gWLM

HP Private Cloud Offerings Application Services Infrastructure Services Platform Services Business Services HP CloudSystem Matrix HP Converged Infrastructure and Technology Services delivers the ideal foundation for shared infrastructure services HP BTO Reference Architecture for private cloud Comprehensive reference architecture and professional services integrating HP and 3 rd party software to enable complex applications as a service HP Cloud Service Automation for CloudSystem Matrix BTO Software with CloudSystem Matrix enabling application, database and middleware platform shared services HP Confidential - Subject to Change

HP CloudSystem from Client to Cloud
IDC Quarterly Worldwide Server Tracker Q1CY2010, preliminary data May 2010, 2002-2010 data covering HP & Compaq shipments
HP internal analysis Q4CY2009
HP internal analysis Q2CY2010
#1 worldwide in blades 2 million blade servers shipped 3 million Virtual Connect ports delivered 4 million Insight software licenses 1 st highly optimized solution for solving all remote client needs #1 SMB blade, Optimized for the “undatacenter” #1 density server #1 platform on Top 500 list 1 st integrated Infrastructure as a Service Solution 1 st Mission Critical Converged Infrastructure

Matrix 6.3 Additional Slides

HP CloudSystem Matrix/Matrix OE 6.3 - What’s New
Increased scalability for infrastructure orchestration in federated mode: 6000 virtual machines **
Increased multi-tenancy through user group support
Matrix Expanded Infrastructure – any supported VM host can be part of HP CloudSystem Matrix resource pool
HP CloudSystem Matrix Conversion Services now expanded to include Integrity
Expanded platform support:
Mid 2011: Support of new hardware and partner software
HP-UX support - Multi-initiator NPIV & FCoE
Hyper-V clusters now supported by disaster recovery
Matrix certified storage
P4800 (VM data store – VMware/Hyper V ) *
EVA 6300/6500 (post 6.3) *
3PAR F/T FC phys./VM data store *
Pre-defined Matrix configurations as on-ramps to CloudSystem
Expanded Cloud Maps portfolio Service delivery for cloud Automated life cycle Integrated and open
Storage provisioning
3PAR F/T FC SPM Integration
EVA 6300/6500 (post 6.3)
Utility Ready Computing and Matrix
* Matrix supported via VC testing from storage vendor earlier ** Scalability numbers for Integrity are lower.

Matrix infrastructure orchestration (IO)
Federated CMS architecture new for 6.3, up to 6000 VMs
Infrastructure Orchestration Primary CMS Physical / virtual workloads CMS (secondary) Physical / virtual workloads CMS (secondary) Physical / virtual workloads CMS (secondary) + + + …. Note: These numbers are for ProLiant, scalability numbers for Integrity are lower. 1500 1500 1500

HP Utility Ready Computing How it works
Server capacity that never runs out
Start with the capacity you need on day 1 (commit)
Add up to 20% spare capacity (buffer)
Paid for as you use it
Don’t pay for the buffer unless you use it
Dial the buffer up and down
Always pay the minimum commit
time IT cost buffer commit needed capacity

Manage VM host pools on select HP ProLiant, HP Integrity and 3rd party servers from the same CMS as HP CloudSystem Matrix
Includes all capabilities of Matrix OE
Infrastructure provisioning of VM guests on BL/ML/DL, Integrity blade and rack-mount, and 3 rd party servers
Capacity planning
Recovery Management (not on 3 rd party servers)
Support and licensing for Matrix extended infrastructure is handled the same way as HP Matrix OE standalone software
HP CloudSystem Matrix Extended Infrastructure Add any supported VM host part of the HP CloudSystem Matrix resource pool MLs DLs ‘ Non-Matrix’ Blades or Servers HP CloudSystem Matrix w/ CMS Additional HP CloudSystem Matrix expansion kits CMS VM VM VM

Matrix: Federated CMS and Server Pools
All resources across a Federated CMS deployment combined in Orchestration Console.
Can be pooled in any combinations.
(7.0) Can be assigned to Tenant inventories in any combination

Matrix Active Directory (AD) Groups enhancements
Previously
AD groups for Matrix login authentication
6.3
AD groups for authorization in infrastructure orchestration
Server pools
Templates
Improved Users tab in infrastructure orchestration Users GUI
View and assign Groups in addition to Users

Matrix and Multi-tenancy Separate self-service portals by user User groups Yes Active Directory user groups in Matrix and/or HP Aggregation Platform with multiple user groups (for service providers and customization) Operations Orchestration and/or Network Automation Matrix Storage Provisioning / Storage Essentials (now with 3PAR) VLAN VLAN VLAN separation Storage Servers

Matrix and Utility Ready Computing Instantly adjust to dynamic business demands
Users get the services they need quickly with Matrix
Users can be charged for services consumed
SELF SERVICE PORTAL
IT gets Matrix capacity that never runs out with URC and pays for it as it is used per blade per hour
Matrix automatically turns off servers that aren’t utilized & turns them on when needed.

Matrix Recovery Management

Protect continuity of services With an integrated spectrum of availability and recovery solutions Across Campus Server Aware Across continents Between Cities
Integrated support for physical and virtual servers on Integrity and ProLiant
Intuitive movement of server profiles for resource-required availability
For ProLiant Servers (Windows / Linux environments) :
Server-aware availability with recovery in minutes rather than hours or days
For Integrity Servers (HP-UX Environments) :
Application-aware availability with recovery in seconds rather than minutes
Application Aware LAN A SAN A app app app app

Central Management Server (CMS) Availability
Clustering solution to protect against hardware and software failures
Backup / Restore solution providing restore points for fast recovery
Update / Migration solution to minimize downtime for Matrix software upgrades
Data Migration Cluster HA Backup- Restore

Protect continuity of services Matrix Operating Environment for ProLiant Servers Server Aware Availability
Disaster Recovery for logical servers
Server-aware availability for planned and unplanned site downtime events using Matrix recovery management
Central Management Server (CMS) availability:
Clustering solution to protect against hardware and software failures
Backup / Restore solution providing restore points for fast recovery
Update / Migration solution to minimize downtime for Matrix software upgrades
cms-ha2.cup.hp.com 16.92.155.67 (BL460c ) cms-ha1.cup.hp.com 16.92.155.66 (BL460c ) CMS Clustering Availability LAN A SAN A SQL DBs for SIM and Matrix SW Program Files for SIM and IS apps

Application-aware availability for planned and unplanned downtime events
Application-targeted availability for Oracle Database, Oracle RAC, SAP and Storage Management
Toolkits and Developer’s Toolbox for protecting other applications within a standardized integration framework
Serviceguard Disaster Recovery to protect against site outages
Stretch clusters for campus distances
Array-based replication for metropolitan distances
Cluster-to-cluster failover for large geographic distances
Protect continuity of services Matrix Operating Environment and HP-UX Serviceguard Application Aware App App Serviceguard Disaster Recovery app app app app

Matrix recovery management
Protect Physical and Virtual Servers
For ProLiant-based physical and virtual resources
utilizing industry-leading compute, storage, networking, hypervisor, and OS technologies
One-Touch Disaster Recovery
For planned and unplanned downtime events
Push-button failover/failback control
Campus/metro/continental inter-site distances
Cost Effective, Broad Protection
Leverage non-dedicated recovery resources
Recover physical or virtual servers to virtual resources
Customizable server recovery priorities
Providing disaster recovery protection for HP logical servers

Matrix recovery management architecture “P2P” and “V2V” configurations with storage replication HP Virtual Connect Virtual Connect Domain Group SAN LAN Logical Units HP Virtual Connect Virtual Connect Domain Group LAN Logical Units SAN Primary Site Recovery Site LS VM Host VM Host VM Guest LS Other Storage supported via “Storage Decoupling” Continuous Access EVA/XP Storage Replication A B C D Applications Shared Data A B C D Applications Shared Data

Automatically fails over physical workloads to a VMware recovery host or to an available physical blade SAN LAN Logical Units LAN Logical Units SAN Storage Replication Primary Site Recovery Site ESX Host HP Virtual Connect HP Virtual Connect Physical Blade 1 st 2 nd Matrix recovery management dynamic “P2V” recovery Automated and flexible recovery for reduced costs Physical Workload Continuous Access EVA/XP Storage Replication A B C D Applications Shared Data A B C D Applications Shared Data

Additional Matrix for HP-UX slides (features that are available only with the Matrix for HP-UX platform version of Matrix OE)

HP-UX Mission-Critical Virtualization
Optimize resources by workload More granular partitioning at core level for additional flexibility Partitioning with electrical and security isolation Software virtualization for dynamic, shared resource allocation and mobility HP-UX Virtual Partitions HP nPartitions HP Integrity Virtual Machines Shared OS virtualization to consolidate workloads within a single HP-UX instance HP-UX Containers (aka SRP)

HP Integrity Virtual Machines (Integrity VM) -Virtualization for Converged Infrastructure
Shared resourcing increases server utilization while lowering I/O costs
Shared resources
CPU, I/O, tape and changer access
Dynamic
Automatic CPU & memory resource reallocation
Online VM Migration (optional)
Virtualized resources
CPU, I/O, memory, network, storage, switch, VLAN
Well integrated with converged infrastructure
High availability (for workloads & VMs), instant capacity, blades/rack-mount /logical servers, management
Reduce costs Increase flexibility Rapid deployment with greater utilization of existing resources and through consolidation of new environments to use resources as needed

New to Integrity VM: Suspend/Resume: put “on shelf” temporarily
Captures the state of a VM, its OS, applications and workloads,
Temporarily stops the VM
Resumes the execution at a later time from the captured system & workload state
Use cases:
Put workload “on a shelf” temporarily
Debugging problems that take a long time to reproduce
Cloning, replication & high availability
Integrity VM v4.2.5, Sept. 2010 (general release, with AVIO & VIO support) Differentiator against IBM!

Online Migration for Integrity Virtual Machines
Enables a running VM, its OS and applications to be moved to a different VM Host without service interruption.
All I/O connections to storage and networks remain active during migration
Supports VMs with vDisks mapped to whole LUNs or SLVM logical volumes
Serviceguard can be integrated to avoid application restart
New in v4.2
Encryption for added security
Improved performance (shorter “freeze” time)
HP-UX VM HP-UX VM HP-UX VM HP-UX VM HP-UX VM HP-UX VM Supports 10gR2 and 11gR1 Supports Dynamic Server 11.50

HP-UX 11i Virtual Partitions (vPars) for HP Integrity cell-based or high-end servers, such as the new HP Integrity Superdome 2 Servers
Core granularity with high performance
Isolation
O/S & software
For applications, different organizations, or tuning
Individual reconfiguration & reboot
Granularity & performance
Processor core
Negligible overhead
With option of high availability
Through Serviceguard
Integration with Insight Dynamics - VSE
For Instant capacity and visualization management
Reduce costs Increase agility with high performance consolidation & greater utilization of existing resources with rapid deployment of new environments

HP Global Workload Manager (gWLM) Manage and automate large, multi-system Insight Dynamics – VSE environments
Intelligent policy engine
For managing workloads across multiple systems simultaneously
Easy to use management
Integrated with HP Systems Insight Manager and other Insight Dynamics – VSE management tools
Enables centralized-IT to deliver an IT utility
Supporting multiple LOBs Resources can be assigned to LOB based on:
Own/borrow/lend model
Fixed entitlement model
CPU utilization model
Service level objectives
* Only for Integrity Virtual Machines running Windows or Linux Supports HP-UX 11i, Windows*, Linux* and OpenVMS environments for HP Integrity servers App G App H App E App F App C App D App A App B Policies Monitoring and Reporting

HP Global Workload Manager (gWLM) Allocate resources among multiple workloads to increase server utilization while meeting service levels
Predictive controls
Allows gWLM to recognize demand pattern to preserve service levels in a more pro-active way
GiCAP integration
Allows for sharing of resources across/between different complexes
Time-Based Policies
Allows for “time of day/week/month” based policy management
Windows ProLiant CMS support

Additional Matrix Slides (many from previous customer presentations)

An integrated offering of hardware, software and services
HP CloudSystem Matrix: What’s under the Hood? Services + + + + = Virtual Connect Matrix Operating Environment SAN Storage Blades CloudSystem Matrix All-in-One Services plus financing options Virtual Connect virtualized LAN and SAN connections Capacity Planning Infrastructure Orchestration Disaster Recovery* Application provisioning & monitoring ** Integrity and ProLiant blade servers Enables fast implementation and support of one integrated private cloud solution *Matrix recovery management bundled for ProLiant. For HP-UX customers optional: HP Serviceguard and Metrocluster. ** Application provisioning and monitoring is delivered optionally for CloudSystem Matrix through Server Automation and SiteScope. ***FC SAN storage required for physical & virtual environments, iSCSI SAN for VM data stores- HP storage provides more integrated support of recovery & storage pool mgmt. Factory, tech integration plus financing options Choice of Storage HP Storage or 3 rd party offerings*** Integrity and ProLiant blade servers

How do I buy CloudSystem Matrix? Buy a Starter kit Scale with additional Expansion kit(s) Buy with instant capacity and HP Financial Services to pay as you go…. Instant capacity pool Starter kit EVA4400 (optional) Expans. kit Expans. kit Expans. kit HP factory and services install it for you Expans. kit Expans. kit Expans. kit Expans. kit Expans. kit Expans. kit Expans. kit Expans. kit

In CloudSystem Matrix, all full or half-height c-Class server blades are supported For all your workload requirements: A Full Range of 2P and 4P Blades – all of which are supported in CloudSystem Matrix c7000 enclosure

Connect components together Drag components onto workspace Storage may be shared across servers Networks can be internal to app or public Resource Components

Set resource configuration requirements. All costs added together Min/max cluster size

Create a service instance Catalog of templates Lease end dates protect against stale VMs, etc. Host name customization visualized

Use workflows to integrate CloudSystem Matrix with other systems
Use optional custom workflows to
Open Request For Change (RFC) tickets in ticketing/ change management systems
Pass customer, cost, and lease duration into a chargeback system
When provisioning new servers, apply patching and compliance policies in configuration management tools
Maintain status in CMDBs as new services are created or changed

HP Cloud Maps www.hp.com/go/cloudmaps
Currently available Cloud Maps
Oracle Real Application Clusters 11g
Oracle Single Instance Database 11g
Oracle eBusiness Suite on HPUX
Oracle PeopleSoft Enterprise Human Capital Management (HCM) 9.0
Oracle PeopleSoft Enterprise Applications
Oracle Fusion Middleware SOA Suite on HP-UX, Linux
Oracle Fusion Enterprise
Microsoft Exchange 2010
Microsoft Exchange 2007 4000 User
Microsoft Office Communications Server 2007
Microsoft SharePoint 2010, 2007
Microsoft SQL 2008
SAP NetWeaver 7.0 on HP-UX, Windows, Linux
SAP Business Objects Enterprise
SAS Enterprise BI Server Environment
Red Hat JBoss
Citrix XenApp
F5 Networks Big IP
VMware vCloud Director Tech Preview

A Cloud Map defines an application infrastructure
Describes server, storage, and network resources and their interactions
Easy to create—no training required to develop basic templates
Represents simple and complex infrastructures
Defines sequential actions
Optionally apply cost to infrastructure components
Customer approval/standards process, then ‘published’
Adapted by customer from best practice templates downloaded from HP
Many Cloud Maps also provide workflows for application deployment
Simple Template Complex Template Building a service catalog using Cloud Maps U nderstanding infrastructure service templates and workflows Sample Workflow

Optimize Power and Compute Confidently Reclaim wasted capacity Identify wasted capacity via performance and capacity planning tool Reclaim Wasted Compute Reclaim Wasted Power x2x Server Migration Dynamic Power Capping Dynamic Workload Management Improve server consolidation ratios Consolidate in Days vs Months Double the capacity of your data center

New scenario wizard simplifies consolidation and load balancing Choice of systems to include in scenario Next, wizard shows the VM guests included in scenario by selecting hosts. Choose scenario and What If Action to evaluate, such as changing all servers to VMs … Activate wizard from Create Planning Scenario …

User/admin dashboards User Operations Key resource utilization Links to key management functions speed task completion Status of user’s requests on the user portal Neat! Top 5 users plus their deployed services and servers

Matrix and HP Storage
Winning Together
HP Fibre Channel SAN*
Current XP, EVA & 3PAR (F/T) Arrays
3PAR F/T Series
Integrated DR with EVA/XP with Continuous Access
HP iSCSI SAN**
P4300/4500/4800 G2 SANs
MSA2000i
DR Support P4300/4500/4800 G2 w/”storage decoupling”
* Recovery Mgmt support for other VC-certified FC SANs utilizes “storage decoupling” ** VM data stores with Hyper-V and VMware *** improved experience in defining storage pool entries (via automated matching against SPM storage catalog)
HP SPM***
Current EVA/XP Storage Arrays

Faster application deployment with simplified storage provisioning Storage Manager pre-provisions storage Common Storage Catalog
One portal
One pool, ready to go
One set of access control rules
Server Manager selects storage as needed Streamlined storage pool management with Storage Provisioning Manager for Matrix Supports both Integrity and ProLiant NEWS: 3PAR support as of v6.3

Connect to an existing SAN or pre-integrate Matrix with a StorageWorks EVA4400 SAN
Factory-integrated
Enterprise class features at an affordable price
Has all you need –embedded switches and 3.6TB to start
HP will implement Matrix with existing SANs (HP StorageWorks or certified 3 rd party arrays)
Buy a new SAN… … or connect to your existing SAN StorageWorks EVA4400 kit

Web Server Tier App Server Tier Database Tier
Allocate cost effective storage for physical workloads and now also for VMs based on required service levels
Support for FC, NFS and now iSCSI
$4K/TB $8K/TB $1K/TB CloudSystem Matrix - Storage Tagging Lowering Storage Costs through Integration with Storage Tiering Up to 50% reduction in storage costs Note: cost /TB based on HP StorageWork portfolio Tier 1 Tier 2 Tier 3 3 2 1

Provides control for VM data store selection during provisioning process
VM Storage Tagging Define Tags: Admin defines tags for available pre-configured VM data stores based on defined criteria Tier 1, 2, 3 Platinum, Gold, Silver, Bronze Replication, backup policies Fibre Channel or iSCSI Request: User requests virtual machines from templates in Insight Dynamics self-service portal Provision: New VMs will be provisioned to VM host with available Tier 2 storage Planning Provisioning Tier 1 Storage Tier 2 Storage Tier 3 Storage VM Host VM Host Design: Architect specifies which storage tier is required for VMs in this template (Tier 2)

With HP P4000 G2 SAN solutions, iSCSI based
Storage for Virtual Server Deployments
HP P4000 G2 SAN solutions (formerly LeftHand) excel at:
Eliminating storage bottlenecks in virtual server environments, e.g. due to the growth of VMs, via storage clustering
Providing uniquely resilient SAN availability via Network RAID
Reducing storage costs with all-inclusive feature set
Boosting storage utilization / efficiencies with thin provisioning
HP CloudSystem Matrix supports use of the iSCSI based HP StorageWorks P4000 SAN as VM data store for VMware and MS Hyper-V Optimized for Virtual Server deployments Capacity SAN Performance SAN Note: Matrix recovery management for iSCSI based P4000 is not supported

5 steps to order and fulfill
Step 1: Quote/order starter kit and choose options
Account team quotes and places order, with help from Factory Express Engagement Program Manager (if required by order)
Customers may buy add-on kits at same time (or buy later) to add blades/enclosures
Step 2: Factory Express team verifies order and Matrix-specific Customer Intent Document (CID), if needed
Step 3: Factory Express performs hardware configuration, including firmware verification/updating, (if EVA4400 purchased with Starter Kit)
Step 4: Customer contacted by Technology Services project manager to complete pre-install checklist
Step 5: Technology Services performs onsite installation; final demo and knowledge transfer to customer; overview of additional service opportunities

Key links
www.hp.com /go/matrix
Main web page
Business case
White papers, docs, FAQ, etc.
www.hp.com /go/matrixtemplates
Reference templates and supporting materials (ISVs such as Microsoft, SAP, Oracle, etc.)
www.hp.com /go/matrixdemos
Video demos
www.hp.com /go/matrixcompatibility
Compatibility chart
Firmware and software downloads
www.hp.com /go/matrix tco
TCO calculations
www.hp.com /go/matrixusecases
HP CloudSystem Matrix Step-by-Step Use Case Studies
hp.com/go/matrixtemplates

Resources Where to go for help
Get general support for Matrix deals
AMS: Vance Baran
EMEA: James Henry
APJ: Thiantara Krauthorn
CloudSystem Opportunity?
AMS: Michael Slavich
http://ea.sharepoint.hp.com/teams/industrystrategy/cloud/Pages/AMS.aspx
Xavier Poisson EMEA :
http://ea.sharepoint.hp.com/teams/industrystrategy/cloud/Pages/EMEA.aspx
APJ: Suparno Banerjee
http://ea.sharepoint.hp.com/teams/industrystrategy/cloud/Pages/APJ.aspx
Get presales support for CSA for Matrix deals – HP Software leads
AMS: Jennifer Galvin
EMEA: Andy Mackay
APJ: Andrew Mathes
Learn more about CSA for Matrix
Customer presentation, datasheet, demo, whitepaper, FAQ, training webinars
http://intranet.hp.com/tsg/WW2/ess-swmarketing/Pages/InsightSW_HPSW.aspx
Direct your customers to learn more
CSA for Matrix: ww.hp.com/go/CSA4matrix
HP CloudSystem Matrix: www.hp.com/go/matrix
HP CloudSystem: www.hp.com/go/clo u dsystem

Matrix UI Homepage

Automation interfaces – Cloud APIs
New Web service SOAP APIs allowing customers and partners to integrate infrastructure orchestration capabilities
Set of CLI wrappers available
Client toolkit generated from WSDL in a variety of technologies (java, python, flex, etc…)
Example operations:
Catalog
List, import, export
Service
List, Get, Create, Delete, Activate, Deactivation, Power On/Off
Requests
List, Get, Approve, Reject, Continue, Cancel
Logical Server Group
Find, Get, Activate, Deactivate, Power On/Off
Server Pool
moveServerToPool
Submitted to DMTF Cloud Incubator

Web service APIs for chargeback or other integration Service resource costs Web service APIs Chargeback/ Billing system Blade System Matrix http://h30507.www3.hp.com/t5/Eye-on-Blades-Blog-Trends-in/Integrating-BladeSystem-Matrix-into-a-Chargeback-or-Billing/bc-p/80394#M435

Multi-tenancy Extensible Rules engine for identity-based allocation/placement decisions Network Allocation Example http://h30507.www3.hp.com/t5/Eye-on-Blades-Blog-Trends-in/Customizing-BladeSystem-Matrix-Allocation-Rules-Engine-for-Multi/ba-p/80556

Integrity NonStop: Continuous availability for mission-critical 24/7 operations Blade everything: For all workloads, from small sites to heterogeneous data centers c7000: An adaptive infrastructure in a 17-inch box c3000: Virtual infrastructure for small businesses or remote sites ExDS 9100: Extreme scale data storage for managing digital content growth CloudSystem Matrix: Converged platform enabling shared services

Lifecycle support management – migrate and save for the future Upgrade within your budget & spend less on administration Flexible Financing with HP Financial Services – 0% and 36 month leases
Comprehensive assessment services for rapid payback
HP ROI for Consolidation & Virtualization workshop
Energy Efficiency Services
Do more with your current systems and staff
Proactive Select – targeted consultancy and services options
Help you enhance investment return
Insight Remote Support
24x7 monitoring/problem identification
Rapid deployment of new technology
CloudSystem Matrix Implementation Service

Build your step-by-step, customized and high-level roadmap www.hp.com/go/CIMM Get started with Converged Infrastructure Build your own roadmap toward the data center of the future. Determine your current data center state, and how best to progress to your desired “end state”. Encompass all key areas – technology, process, people, IT governance – to make more informed decisions.
Expand existing capabilities
Identify / prioritize project types
Compare to others in your class
Accelerate IT value
Converged Infrastructure Maturity Model (CI-MM)

HP CloudSystem Matrix integrated services Highly recommended
Matrix 4-5 year 24/7 Care Pack uplifts for entire solution (HW + SW)
Proactive Select Service – single point of contact; flexible credit toward family of services (HP Ed Services, assessments, etc.)
Data Center Consulting and Assessment Services (e.g. Power and Cooling Assessments, Capacity Assessments, Virtualization Consulting, Custom SOW services, etc.)
Integration with HP Operations Orchestration automation
Higher level of service (up to Mission Critical)
HP Education offerings – broad Blades and Virtualization courses
Included
Integrated Matrix Implementation Service with project management
Config, install, and orient to CloudSystem Matrix
Provides steps based on customer environment that cannot be completed in the factory
Product Warranty and Support Services
Next Business Day hardware warranty support
Included 3 year 24x7 hardware (4-hour response) and software support

Matrix Flex-10 Starter Kit Components 535888-B21 HA115A1-5NL included 627805-B21 TC637A (1) c7000 with all P/S, fans, redundant OA (2) Virtual Connect Flex-10 Eth, FC 8Gb (connecting to FC 8Gb HBAs) (3) Insight software (Matrix Operating Environment with HPIO and HPIR, and VC Enterprise Manager) (4) DL360c G7 for central management server (substitutable*, or) (5) Factory/Factory Express services (6) Starter kit implementation service Just add blades and storage! For storage, HP offers a Matrix-optimized EVA4400 with pre-provisioned LUNs 2 3 4 5 1

Matrix Flex-10 Expansion Kit Components 507021-B21* * Up to 4 expansion kits installed with Starter Kit services HA115A1#5NL, requires HA115A1#5P9 for greater than 4 expansion kits (1) c7000 with all P/S, fans, redundant OA (2) Virtual Connect Flex-10 Eth, FC 8Gb (connecting to FC 8Gb HBAs) (3) Insight software (Matrix Operating Environment with HPIO and HPIR, and VC Enterprise Manager) 1 2 3

Matrix FlexFabric Starter Kit Components 627806-B21 HA115A1-5NL included 627805-B21 TC637A (1) c7000 with all P/S, fans, redundant OA (2) Virtual Connect FlexFabric Modules, redundant pairs (3) Insight software (Matrix Operating Environment with HPIO and HPIR, and VC Enterprise Manager) (4) DL360c G7 for central management server (substitutable*, or) (5) Factory/Factory Express services (6) Starter kit implementation service Just add blades and storage! For storage, HP offers a Matrix-optimized EVA4400 with pre-provisioned LUNs 2 3 4 5 1

Matrix FlexFabric Expansion Kit Components 627807-B21* * Up to 4 expansion kits installed with Starter Kit services HA115A1#5NL, requires HA115A1#5P9 for greater than 4 expansion kits (1) c7000 with all P/S, fans, redundant OA (2) Virtual Connect FlexFabric modules, redundant pair (3) Insight software (Matrix Operating Enviroment with HPIO and HPIR, and VC Enterprise Manager) Just add blades! 1 2 3

Ordering steps *Watson will pre-populate and require if 535888-B21 selected Utilize HP Financial Services for advantageous financing about worldwide, plus ProLiant iCAP (US only) to pay for spares or servers only when they get provisioned within your infrastructure. See HP CloudSystem Matrix QuickSpecs for further detail ( http://h18004.www1.hp.com/products/quickspecs/13297_div/13297_div.html ) BladeSystem Matrix Starter kit EVA4400 (optional) Expans. kit Expans. kit Step 1 (Recommended): Choose a rack; note: if rack not purchased, customer needs to buy services (HP Install c7000 Enclosure and Server Build Service UE494E (fixed); HA113A1-5FY (flex)) to install and cable into rack onsite Step 2 (Mandatory): 535888-B21 - HP BLc Matrix Starter Components Contains these blade components: c7000 with all P/S, fans, redundant OA, and Virtual Connect Flex-10 Eth, FC 8Gb. Don’t forget to add SFPs for Virtual Connect modules: HP Virtual Connect Flex-10 10Gb Ethernet modules, redundant pair -- no transceivers/SFPs included so that you can choose these options - need to add. HP Virtual Connect 8Gb 24-Port FC Module, redundant pair – two [2] Fibre Channel SFP+ transceivers included with each module (4 total per redundant pair). Add additional desired SFPs as needed. Also includes: Factory integration services for default racking and cabling of Starter Kit, updating of firmware for all purchased components and blades within Starter Kit (and Expansion Kits, if also ordered) to the Matrix Firmware Release Set 1.xx level, and coordination of order and fulfillment with HP Service/authorized partner to deliver the Matrix (Onsite) Implementation Service Step 3 (Mandatory*): TC637A - HP BL Matrix SW FIO 16-Svr 24x7 Supt: Contains these Insight software licenses: ID-VSE (includes HPIO and HPIR), VCEM, ICE, SMP-U, 16-pack/encl lics (1 entitlement); IS DVD media Step 4 (De-selectable): 570775-B21 - BL460c G6 Special to serve role as central mgmt server (CMS); if de-selected, user must provide or order another ProLiant server or blade that meets CMS requirements ( http://docs.hp.com/en/T8671-90062/ar02.html ) BL460c G6 configuration: 2.53GHz Xeon (2 processors); 10GbE Flex-10 embedded dual-port NIC, iLO 2, 6GB (3x 2GB) PC3-10600 (DDR3-1333) Unbuffered DIMMs, SA P410i embedded controller, 256MB RAID cache module, 2x 146GB 3G SAS 10K SFF DP HDD, Emulex LPe1105-HP 4Gb FC HBA Step 5 (Mandatory*): HA115A1-5NL - Matrix (Onsite) Implementation Service Step 6 (De-selectable): AJ699B, HA839A1, and HA865A1 - HP EVA4400 SAN Starter Kit 400GB 10K Factory integrated Contains: EVA4400 dual controller array with embedded NPIV 8Gb/s switches, M6412 HDD enclosure, 8x 400 GB 10K HDDs, CommandView LTU (4x 1TB), Smart Start and CV media, 4x Emulex 8Gb/s PCI-E HBAs – included to also connect four stand-alone servers HA839A1 and HA865A1 provide required factory integration and pre-configured LUN setup Step 7 (Required option): Varies – Add ProLiant and Integrity server blades (see BL Matrix Compatibility Chart for supported models). Don’t forget to add FC HBAs. Step 8 (De-selectable*): Varies – 3-year warranty uplift for all hardware and software components in this Starter kit (or total order) Done! This completes a Starter Kit, but be sure to consider also ordering these key “options” below: Add 507021-B21 HP BLc Matrix Expansion Kits (for more ready-to-go infrastructure for your Matrix environment) plus server blades and 3-year warranty uplift for the Expansion Kits Add other key options such as operating system licenses, hypervisor licenses, Proactive Select services, Educational Services, rack and power options, etc.

Overall order process 2-Dec-08 Watson / SBW Customer Intent Document HP or channel pre-sales HP or channel account manager (or inside sales rep) Standard factory process Verification QuickSpecs Email Vista Fusion Factory Express Engagement Manager 535888-B21 Starter Kit Without HP EVA 4400 or Custom Options 535888-B21 Starter Kit With HP EVA 4400 or Other Custom Requirements Technical Presales Order Details TS or channel services presales Verification
Rack optional
Starter Kit (535888-B21)
Requires: Software kit (TB462A)
Requires: Implem Service (HA115A1-5NL)
Optional: 460c G6 CMS blade
Optional: EVA4400 kit
Add: blades….
Optional: Expansion Kit(s) (507021-B21)

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HP Cloud System Matrix Overview

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