Alistpitch

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Alistpitch

  1. 1. Copyright © Mivesta 2011
  2. 2. The Social Network Prob/ortunity• Social networks: share info, status & play games• Mostly text, not real time action.• Talk about doing stuff, rather than doing it together.How can we connect people to dostuff together, like in real life?
  3. 3. Cook-along with Mivesta…. 1. Social collaboration portal 2. Real time, interactive video streams 3. Multiple users- video, text, audio chats 4. Cook-along with chefs or friends 5. Experiential, real, social events demoEnchant our community members with creating, sharing, & learning…
  4. 4. Market for Cooking, Connected Online “Foodies” Service Users • Sticky addressable market FoodBuzz 14.0 M users • 81% of US adults enjoy FoodNetwork 7.8 M users cooking @ home. Allrecipes.com 7.3 M users • 15% of US adults watch Food.com 4.8 M users cooking TV “very often.” 1.1 M apps Epicurious 1.5 M users • Tech: tablets, mobile, 2.0 M apps Big Oven .5 M users broadband, & videoSources: Quantcast 2010; CNN-appdownloads & Harris PollHow can we connect people to create, share & learn?
  5. 5. Competition Cook-Off AllRecipes & Ustream & Food Network SocialEyes Mivesta! FoodBuzz YouTubeWritten recipesand photosUser videolibraryEducational Chefor Pro videosSocial sharing orcommentaryLive videostreaming TV showseventsInteractive Videostreams Copyright © Mivesta 2011
  6. 6. Team Mivesta: Creative & Smart Richard Andrea Fuentes Roberto Andrade Amanda Sanchez Amy Jhie Zhao Velasquez & Greg Bachrach Visionary CEO Make it Happen Weapons Grade Art Director System CoFounder Developers Analyst/Intern UF Senior - Business Synthovation Tech Online, offline, & Development & Advertising Generalist Partners mobile media testing Sales Cook, artist, IT Infrastructure 7+ years 5 years experience educator, MBA experience experience Prior Start up 17 + 22 yrs exp experience Copyright © Mivesta 2011
  7. 7. Early Launch: Enchant & Engage• Supportive community beta: invited foodies & bloggers• Sponsors - select SoFla restaurants & chefs• Local events & PR - Taste of Brickell• Word of Mouth - cook-alongs• Niche Ads- FoodBuzz, InfluAds• Social media & SEO Mivesta will constantly code & release per user loves/hates. Copyright © Mivesta 2011
  8. 8. Phases of Development Idea or1. Bootstrap building phase Suggestion – Scalable MVP web app – User Beta launch 5/3 Assess Develop2. iPad App - launch 8/13. New features – ongoing – Continuous process – User driven Data Code4. Scale up for growth 2012 Test5. Expand beyond cooking to other hobbies Agile, user-centered process Copyright © Mivesta 2011
  9. 9. Monetized Business Model• Free, ad-supported from day 1 – Stage 1: AdSense & sponsored events – Stage 2: Targeted, interactive ads – Stage 3: Event-linked deals & major sponsors• VestaChefs - rating/mentor system; % of ads• Focus: make users happy through sharing creative, active, real-life connections Projected break even run rate within 12 months Copyright © Mivesta 2011
  10. 10. Investment Opportunities/PlansPre- Launch Founder Capital $80K -Start up cost (excluding sweat -Building MVP equity)Stage 1 Friends & Family $20K+ -Launch costLaunch (through 5/11) -Hosting & new featuresStage 2 Angel Round $300KRollout -iPad app build (soft) -1 FTE developer -IT infrastructure -Interactive ad -Hit breakeven -Minimal founder $ Copyright © Mivesta 2011
  11. 11. Questions & Answers Copyright © Mivesta 2011

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