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Alistpitch

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  • 1. Copyright © Mivesta 2011
  • 2. The Social Network Prob/ortunity• Social networks: share info, status & play games• Mostly text, not real time action.• Talk about doing stuff, rather than doing it together.How can we connect people to dostuff together, like in real life?
  • 3. Cook-along with Mivesta…. 1. Social collaboration portal 2. Real time, interactive video streams 3. Multiple users- video, text, audio chats 4. Cook-along with chefs or friends 5. Experiential, real, social events demoEnchant our community members with creating, sharing, & learning…
  • 4. Market for Cooking, Connected Online “Foodies” Service Users • Sticky addressable market FoodBuzz 14.0 M users • 81% of US adults enjoy FoodNetwork 7.8 M users cooking @ home. Allrecipes.com 7.3 M users • 15% of US adults watch Food.com 4.8 M users cooking TV “very often.” 1.1 M apps Epicurious 1.5 M users • Tech: tablets, mobile, 2.0 M apps Big Oven .5 M users broadband, & videoSources: Quantcast 2010; CNN-appdownloads & Harris PollHow can we connect people to create, share & learn?
  • 5. Competition Cook-Off AllRecipes & Ustream & Food Network SocialEyes Mivesta! FoodBuzz YouTubeWritten recipesand photosUser videolibraryEducational Chefor Pro videosSocial sharing orcommentaryLive videostreaming TV showseventsInteractive Videostreams Copyright © Mivesta 2011
  • 6. Team Mivesta: Creative & Smart Richard Andrea Fuentes Roberto Andrade Amanda Sanchez Amy Jhie Zhao Velasquez & Greg Bachrach Visionary CEO Make it Happen Weapons Grade Art Director System CoFounder Developers Analyst/Intern UF Senior - Business Synthovation Tech Online, offline, & Development & Advertising Generalist Partners mobile media testing Sales Cook, artist, IT Infrastructure 7+ years 5 years experience educator, MBA experience experience Prior Start up 17 + 22 yrs exp experience Copyright © Mivesta 2011
  • 7. Early Launch: Enchant & Engage• Supportive community beta: invited foodies & bloggers• Sponsors - select SoFla restaurants & chefs• Local events & PR - Taste of Brickell• Word of Mouth - cook-alongs• Niche Ads- FoodBuzz, InfluAds• Social media & SEO Mivesta will constantly code & release per user loves/hates. Copyright © Mivesta 2011
  • 8. Phases of Development Idea or1. Bootstrap building phase Suggestion – Scalable MVP web app – User Beta launch 5/3 Assess Develop2. iPad App - launch 8/13. New features – ongoing – Continuous process – User driven Data Code4. Scale up for growth 2012 Test5. Expand beyond cooking to other hobbies Agile, user-centered process Copyright © Mivesta 2011
  • 9. Monetized Business Model• Free, ad-supported from day 1 – Stage 1: AdSense & sponsored events – Stage 2: Targeted, interactive ads – Stage 3: Event-linked deals & major sponsors• VestaChefs - rating/mentor system; % of ads• Focus: make users happy through sharing creative, active, real-life connections Projected break even run rate within 12 months Copyright © Mivesta 2011
  • 10. Investment Opportunities/PlansPre- Launch Founder Capital $80K -Start up cost (excluding sweat -Building MVP equity)Stage 1 Friends & Family $20K+ -Launch costLaunch (through 5/11) -Hosting & new featuresStage 2 Angel Round $300KRollout -iPad app build (soft) -1 FTE developer -IT infrastructure -Interactive ad -Hit breakeven -Minimal founder $ Copyright © Mivesta 2011
  • 11. Questions & Answers Copyright © Mivesta 2011

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