The Social Network Prob/ortunity• Social networks: share info, status & play games• Mostly text, not real time action.• Talk about doing stuff, rather than doing it together.How can we connect people to dostuff together, like in real life?
Cook-along with Mivesta…. 1. Social collaboration portal 2. Real time, interactive video streams 3. Multiple users- video, text, audio chats 4. Cook-along with chefs or friends 5. Experiential, real, social events demoEnchant our community members with creating, sharing, & learning…
Market for Cooking, Connected Online “Foodies” Service Users • Sticky addressable market FoodBuzz 14.0 M users • 81% of US adults enjoy FoodNetwork 7.8 M users cooking @ home. Allrecipes.com 7.3 M users • 15% of US adults watch Food.com 4.8 M users cooking TV “very often.” 1.1 M apps Epicurious 1.5 M users • Tech: tablets, mobile, 2.0 M apps Big Oven .5 M users broadband, & videoSources: Quantcast 2010; CNN-appdownloads & Harris PollHow can we connect people to create, share & learn?