1. SOCIAL MEDIA EXHAUSTION
BOGDANA BUTNAR
BOGDANABUTNAR.RO
TWITTER.COM/BOGDANA
Don’t know
24%
I love being ON constantly
50%
20%
SM will KILL me
30%I need some time OFF from SM

2. LIFE SPAN OF A SM MESSAGE 60%
LIFE SPAN OF A SM SPECIALIST 20%
STRUCTURE OF A TOT SM STRATEGY 20%
Index of contents

3. 2010
Lifespan

4. 5 MINUTES
±100 FRIENDS
Lifespan

5. 35 SECONDS
>100 FRIENDS
TIME OF WEEK
TIME OF DAY
Lifespan

6. Blogging

7. 12
10
1 WEEK
8
6
4
1 HOUR
2
1 MINUTE
0
35 SEC’S
AVERAGES

8. RETWEET VALUE (COPY/ CONTENT)
RETWEET NETWORK
EDGE RANK
BLOGGER OUTREACH PROGRAM
FORUM OUTREACH PROGRAM
CONCLUSION

9. MONITORING
MAINTENANCE
REGULATORY
EVERY 1
FEEDBACK/
MINUTE TO 1
INTERACTION WEEK
THE MANAGER

10. TOT STRATEGY
SOLUTION

11. Measurements/ Tests
Special company issues TOT objective/ major
campaign / key message /
informs all other messages /
has various creative
executions / is monitored as
main outcome
Crisis management /
Tactical objectives / linked
to seasonal events /
opportunistic occurrences /
unplanned situations

12. Plan
Plan ahead
Tease plans
Test plans
Implement holistically
Be flexible
Use common sense to identify opportunities
Use contact network to identify tactics
Save budget
Budget
Don’t milk it / Don’t push it
CONCLUSION

13. THANK YOU!