Open Brand Summit: Charlene Patten & Terri Spring

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  • 1. Guys Rely on the Internet at Every Stagealong the Path to PurchaseSource: Google
  • 2. We are constantly connected12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PMPercentage of Daily Queries by HourTablet Mobile DesktopDay EveningMorningNightSource: Google
  • 3. 1. Start with the consumer at the core.
  • 4. Digital Plays an Important Role to GuysSource: Google
  • 5. 1. Start with the consumer at the core.2. Think personalization.
  • 6. 1. Start with the consumer at the core.2. Think personalization.3. Respect privacy.
  • 7. 1. Start with the consumer at the core.2. Think personalization.3. Respect privacy.4. Be courageous and creative!