Open Brand Summit: Charlene Patten & Terri Spring

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Technology Business

Guys Rely on the Internet at Every Stage
along the Path to Purchase
Source: Google

We are constantly connected
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Percentage of Daily Queries by Hour
Tablet Mobile Desktop
Day EveningMorningNight
Source: Google

1. Start with the consumer at the core.

Digital Plays an Important Role to Guys
Source: Google

1. Start with the consumer at the core.
2. Think personalization.

1. Start with the consumer at the core.
2. Think personalization.
3. Respect privacy.

1. Start with the consumer at the core.
2. Think personalization.
3. Respect privacy.
4. Be courageous and creative!

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Open Brand Summit: Charlene Patten & Terri Spring

1.

2. Guys Rely on the Internet at Every Stage along the Path to Purchase Source: Google

3.

4. We are constantly connected 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Percentage of Daily Queries by Hour Tablet Mobile Desktop Day EveningMorningNight Source: Google

5.

6.

7.

8.

9.

10.

11.

12. 1. Start with the consumer at the core.

13. Digital Plays an Important Role to Guys Source: Google

14. 1. Start with the consumer at the core. 2. Think personalization.

15. 1. Start with the consumer at the core. 2. Think personalization. 3. Respect privacy.

16. 1. Start with the consumer at the core. 2. Think personalization. 3. Respect privacy. 4. Be courageous and creative!