The future of Broadcast and Internet radio in the car

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The future of Broadcast and Internet radio in the car
Published on August 2011

Report Summary

A comprehensive analysis of the radio industry in Europe and the USA - market trends, major players, consumer needs, changing
technology and future outlook
Did you know that 45% of listeners in the USA rely on their smart phones to access Internet radio and that the German government is
expected to vote on a new law that would mandate that all radios sold from 2015 be capable of receiving DAB' SBD's new report titled
'The future of Broadcast and Internet radio in the car' is packed with such insights about the radio industry in Europe and the USA.
With this report you can examine how consumer needs and legislative policies are transforming the radio landscape. An analysis of
the key players in the market is provided to further your understanding.
Gain unparalleled insight into the future outlook of various radio platforms and forecast their growth in the automotive industry. With
expert recommendations on managing the balance between HD, Satellite and Internet radio, you can be confident of making the right
strategic decision in this turbulent market.

This report will help you:

n Learn how developments in technology are transforming the radio industry
n Understand the future of radio in Europe and the USA by examining market trends
n Analyse how legislation and consumer needs are shaping the future trends
n Gain insights into the major players in the industry and learn about their services
n Benefit from expert recommendations on how to manage the growing number of radio options in the car

Analogue radio will continue to gradually decline in popularity ...
The radio industry has been undergoing a turbulent period of change over the last decade as traditional broadcast services have been
challenged by the rise of Internet radio. However, as with many other sectors, new technologies that emerge within the radio industry
do not necessarily lead to the complete replacement of established services. Instead, consumers are becoming increasingly
accustomed to listening to radio over multiple platforms. For the automotive industry there are three factors that will determine the
speed with which new platforms in the car shift from niche to mass market:

Digital switch-over
In various European markets, governments are considering a switch-over from analogue to digital services during the next decade,
leading to pressure on vehicle manufacturers to develop 'DAB-ready' receivers.

Legislative policies
Governments in Europe are increasingly mandating the fitment of DAB in order to push forward the digitisation of radio, whilst the
USA government is considering a mandate for FM on mobile phones that could significantly speed up the consumer uptake of HD
radios outside of the car.

Consumer needs
There are strong signs that consumer demand for Internet radio is likely to become widespread over the next 2-3 years in both
Europe and the USA.

The report provides a granular analysis of how the radio industry is changing in Europe and the USA, focusing specifically on the shift

The future of Broadcast and Internet radio in the car (From Slideshare) Page 1/5


from analogue to digital broadcasting and internet streaming. The report also forecasts how the automotive industry will adapt to
these changes and provides recommendations for how best to satisfy the growing consumer demand for 'Intelligent Radio'.

This report answers the following key questions:

n What is the future of radio in Europe and in the USA'
n Does satellite radio have a future' When will European countries mandate the installation of digital receivers in cars'
n Is DAB the future for digital radio in Europe'
n Is analogue radio in decline' How popular is internet radio'
n Who are the main internet radio providers in Europe and the USA'

The SBD Commitment...

From technical trends reports to conducting end user surveys, SBD has over 15 years of experience of providing strategic advice,
insight and expertise to the automotive and associated industries globally.
At SBD, we help vehicle manufacturers and their suppliers bridge that gap between system design and actual market needs. Our
diverse team of experts understand global market and technical requirements and how to plan cost-effective systems for the future
that customers value and are willing to pay for.

Table of Content

TABLE OF CONTENTS

1. Executive summary
1.1 USA summary table
1.2 Europe summary table

2. USA Insight
2.1 Introduction
2.2 Broadcast radio trends
2.2.1 Analogue radio
2.2.2 Satellite radio
2.2.3 HD radio
2.3Internet radio
2.3.1 Listenership
2.3.2 Receivers
2.3.3 Key players
2.4 Automotive trends

3. Europe insight
3.1 Introduction3.1 Introduction
3.2 Broadcast radio trends
3.2.1 Analogue radio
2.2.2 radio2.2.2 DAB radio
2.2.3 radio2.2.3 DRM radio



3.2.4 radio3.2.4 Satellite radio
3.2.5 radio3.2.5 HD radio
3.3 Internet radioInternet radio
3.3.1 Listenership
3.3.2 Receivers3.3.2 Receivers
3.3.3 players3.3.3 Key players
3.4 Automotive trends

4. Recommendations to key stakeholders
4.1 Introduction4.1 Introduction
4.2 DAB4.2 Europe: Deploying DAB--ready standardready radios as standard from 2012/2013
4.3 USA: Managing the balance between HD, Satellite & Internet radio
4.4 Internet radio: Adapting to an immature value chain 4.5 Convergence: Developing Hybrid radio solutions

LIST OF FIGURES

Fig.. 1. Annual unit sales of radios by platform (2010--2015)
Fig. 2. Summary of radio market trends in USA
Fig. 3. Summary of market trends in Europe
Fig. 4. Evolution of radio in the USA
Fig. 5. Public radio coverage across the USA
Fig. 6. Decline in analogue radio listeners (1990--2010)
Fig. 7. Sirius XM Revenue (2006--2010)
Fig. 8. Consumer knowledge and interest in HD radio
Fig. 9. Forecast growth in weekly listenership of Internet radio
Fig. 10. Smartphone monthly data usage estimates for Internet radio
Fig. 11. Internet--only radio service providers (USA)
Fig. 12. Top 10 US Internet radio websites (March 2011)
Fig. 13. Forecast of USA annual unit sales for OE radio platforms 2010platforms (2010--2015)
Fig. 14. Evolution of radio in Europe
Fig. 15. Industry and listenership statistics for analogue radio in Europe (2010)
Fig. 16. Summary table of DAB status in Europe (2010)
Fig. 17. On--going DRM trials in Europe
Fig. 18. Growth of radio listenership over different platforms (2009(Germany 2009--2010)
Fig. 19. Growth of Internet radio listenership (UK 2002--2008)
Fig. 20. Growth in sales of Home internet radio receivers (EU 6)
Fig. 21. Internet--only radio service providers (Europe)
Fig. 22. Forecast of annual unit sales for OE radio platforms (2010(2010--2015)
Fig. 23. Different strategic approaches for offering Internet radio in the car


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The future of Broadcast and Internet radio in the car

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