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Answer Your
Hashtag Questions
With These
7 Incredible Tools
Hashtags are a lot of fun.
Hashtags are a lot of fun.
They can be found
everywhere these days
Hashtags are a lot of fun.
They can be found
everywhere these days
#YOLO
#IHashtagEverything
But how can hashtags help your business?
Hashtags revolutionized social
media for business by enabling
content to be categorized
Hashtags revolutionized social
media for business by enabling
content to be categorized
This opened a lot of doors for
bus...
Reaching relevant audiences
Reaching relevant audiences
Hosting competitions
Reaching relevant audiences
Hosting competitions
Competitor research
Reaching relevant audiences
Hosting competitions
Competitor research
And much More!
Fine so Hashtags are important
Fine so Hashtags are important, but how the
heck do you get the most out of them?
To answer that and more
we bring you
StoreYa’s
Answers to all Your
Hashtag Question With 7
Incredible Tools
How do you know what
is being said under a
specific hashtag?
Research is a key element for any
social media strategy
Research is a key element for any
social media strategy
You should always monitor what’s
being said about certain topics a...
Research is a key element for any
social media strategy
You should always monitor what’s
being said about certain topics a...
TagBoard shows the latest posts
for a specific hashtag from all
the major social networks
including
TagBoard shows the latest posts
for a specific hashtag from all
the major social networks
including Twitter,
TagBoard shows the latest posts
for a specific hashtag from all
the major social networks
including Twitter, Facebook,
TagBoard shows the latest posts
for a specific hashtag from all
the major social networks
including Twitter, Facebook, G+,
TagBoard shows the latest posts
for a specific hashtag from all
the major social networks
including Twitter, Facebook, G+,...
You can also share, like, and
comment straight from
TagBoard
How do you know how
to choose the trending
hashtag?
When deciding on which hashtag to
use you always know the gist of
what you want to say
When deciding on which hashtag to
use you always know the gist of
what you want to say
The issue is there are often a few
...
When deciding on which hashtag to
use you always know the gist of
what you want to say
The issue is there are often a few
...
Topsy is an amazing
resource which has every
Tweet since 2006 in its
database
Topsy is an amazing
resource which has every
Tweet since 2006 in its
database
It enables users to search
for live updates ...
Topsy is an amazing
resource which has every
Tweet since 2006 in its
database
It enables users to search
for live updates ...
Topsy’s analytics lets you
compare up to three
different hashtags at a time
Topsy’s analytics lets you
compare up to three
different hashtags at a time
It shows the relative trends
of your search te...
A hashtag which is in an
upward trend is often a
better choice than a
hashtag with a higher
search volume, but in a
downwa...
#Webshop has the highest
search volume
#Webshop has the highest
search volume
But #Online store is
currently trending up while
#Webstore is trending down
How do you know the
potential reach of a
hashtag?
It’s not enough to know the
popularity of a hashtag
It’s not enough to know the
popularity of a hashtag
You want to know what its reach is
too
It’s not enough to know the
popularity of a hashtag
You want to know what its reach is
too
TweetReach can tell you exactly...
Here you can see the
number of accounts reached
Here you can see the
number of accounts reached,
and here the number of
impressions
Are there any hashtags
you didn’t think of?
You can’t always think of all the
possible hashtags
You can’t always think of all the
possible hashtags
You don’t want to miss out on a great
opportunity you didn’t think of
You can’t always think of all the
possible hashtags
You don’t want to miss out on a great
opportunity you didn’t think of
...
Cool web layout shows the
hashtags most highly
correlated with your search
term
How should you
optimize your
hashtags?
The best way to know which hashtags
are best for you is by analyzing your
past success
The best way to know which hashtags
are best for you is by analyzing your
past success
But how can you know what worked
an...
The best way to know which hashtags
are best for you is by analyzing your
past success
But how can you know what worked
an...
RiteTag runs an audit of
your tweet history to check
the chances of your tweets
being discovered
By setting up tag sets you
can test the engagement
your hashtags receive
By setting up tag sets you
can test the engagement
your hashtags receive
After a short test I found
that #smm received the...
By setting up tag sets you
can test the engagement
your hashtags receive
After a short test I found
that #smm received the...
How do you know who
is using a hashtag?
It’s always good to know who is
active in your social community
It’s always good to know who is
active in your social community
This knowledge helps you decide who
to reach out to for he...
It’s always good to know who is
active in your social community
This knowledge helps you decide who
to reach out to for he...
How can you use a
hashtag to identify
your brand?
Many companies are now using
hashtags to
Many companies are now using
hashtags to launch products,
Many companies are now using
hashtags to launch products, host chats
or competitions,
Many companies are now using
hashtags to launch products, host chats
or competitions, or just to identify their
brand
Many companies are now using
hashtags to launch products, host chats
or competitions, or just to identify their
brand
Twub...
Check out President
Obama’s Twubs page (not
an official page)
All the Hashtag Tools you Need
1. TagBoard
2. Topsy
3. TweetReach
4. Hashtagify
5. RiteTag
6. TweetBinder
7. Twubs
#
Turn Social Media into Social Commerce
at www.StoreYa.com
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
7 Hashtag Tools any business owner should get to know!
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7 Hashtag Tools any business owner should get to know!

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How can Hashtags help your business?
Answer Your Hashtag Questions with these 7 Incredible Tools!
These slides fit marketers, bloggers, retailers, and business owners.

Transcript of "7 Hashtag Tools any business owner should get to know!"

  1. 1. Answer Your Hashtag Questions With These 7 Incredible Tools
  2. 2. Hashtags are a lot of fun.
  3. 3. Hashtags are a lot of fun. They can be found everywhere these days
  4. 4. Hashtags are a lot of fun. They can be found everywhere these days #YOLO #IHashtagEverything
  5. 5. But how can hashtags help your business?
  6. 6. Hashtags revolutionized social media for business by enabling content to be categorized
  7. 7. Hashtags revolutionized social media for business by enabling content to be categorized This opened a lot of doors for businesses like…
  8. 8. Reaching relevant audiences
  9. 9. Reaching relevant audiences Hosting competitions
  10. 10. Reaching relevant audiences Hosting competitions Competitor research
  11. 11. Reaching relevant audiences Hosting competitions Competitor research And much More!
  12. 12. Fine so Hashtags are important
  13. 13. Fine so Hashtags are important, but how the heck do you get the most out of them?
  14. 14. To answer that and more we bring you StoreYa’s Answers to all Your Hashtag Question With 7 Incredible Tools
  15. 15. How do you know what is being said under a specific hashtag?
  16. 16. Research is a key element for any social media strategy
  17. 17. Research is a key element for any social media strategy You should always monitor what’s being said about certain topics and by your competitors
  18. 18. Research is a key element for any social media strategy You should always monitor what’s being said about certain topics and by your competitors TagBoard lets you do just that
  19. 19. TagBoard shows the latest posts for a specific hashtag from all the major social networks including
  20. 20. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter,
  21. 21. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter, Facebook,
  22. 22. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter, Facebook, G+,
  23. 23. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter, Facebook, G+, and Instagram
  24. 24. You can also share, like, and comment straight from TagBoard
  25. 25. How do you know how to choose the trending hashtag?
  26. 26. When deciding on which hashtag to use you always know the gist of what you want to say
  27. 27. When deciding on which hashtag to use you always know the gist of what you want to say The issue is there are often a few different hashtags to choose from
  28. 28. When deciding on which hashtag to use you always know the gist of what you want to say The issue is there are often a few different hashtags to choose from Topsy helps you know which is best
  29. 29. Topsy is an amazing resource which has every Tweet since 2006 in its database
  30. 30. Topsy is an amazing resource which has every Tweet since 2006 in its database It enables users to search for live updates on hashtags, keywords, and handles
  31. 31. Topsy is an amazing resource which has every Tweet since 2006 in its database It enables users to search for live updates on hashtags, keywords, and handles Its most handy feature is its Google Trends-like analytic tool
  32. 32. Topsy’s analytics lets you compare up to three different hashtags at a time
  33. 33. Topsy’s analytics lets you compare up to three different hashtags at a time It shows the relative trends of your search terms over a given period of time
  34. 34. A hashtag which is in an upward trend is often a better choice than a hashtag with a higher search volume, but in a downward trend
  35. 35. #Webshop has the highest search volume
  36. 36. #Webshop has the highest search volume But #Online store is currently trending up while #Webstore is trending down
  37. 37. How do you know the potential reach of a hashtag?
  38. 38. It’s not enough to know the popularity of a hashtag
  39. 39. It’s not enough to know the popularity of a hashtag You want to know what its reach is too
  40. 40. It’s not enough to know the popularity of a hashtag You want to know what its reach is too TweetReach can tell you exactly that
  41. 41. Here you can see the number of accounts reached
  42. 42. Here you can see the number of accounts reached, and here the number of impressions
  43. 43. Are there any hashtags you didn’t think of?
  44. 44. You can’t always think of all the possible hashtags
  45. 45. You can’t always think of all the possible hashtags You don’t want to miss out on a great opportunity you didn’t think of
  46. 46. You can’t always think of all the possible hashtags You don’t want to miss out on a great opportunity you didn’t think of Hashtagify helps you find related tags
  47. 47. Cool web layout shows the hashtags most highly correlated with your search term
  48. 48. How should you optimize your hashtags?
  49. 49. The best way to know which hashtags are best for you is by analyzing your past success
  50. 50. The best way to know which hashtags are best for you is by analyzing your past success But how can you know what worked and what didn’t?
  51. 51. The best way to know which hashtags are best for you is by analyzing your past success But how can you know what worked and what didn’t? RiteTag reviews your tweets to show you this
  52. 52. RiteTag runs an audit of your tweet history to check the chances of your tweets being discovered
  53. 53. By setting up tag sets you can test the engagement your hashtags receive
  54. 54. By setting up tag sets you can test the engagement your hashtags receive After a short test I found that #smm received the most clicks
  55. 55. By setting up tag sets you can test the engagement your hashtags receive After a short test I found that #smm received the most clicks, and #marketingtools had the most retweets
  56. 56. How do you know who is using a hashtag?
  57. 57. It’s always good to know who is active in your social community
  58. 58. It’s always good to know who is active in your social community This knowledge helps you decide who to reach out to for help, sales, or to connect with
  59. 59. It’s always good to know who is active in your social community This knowledge helps you decide who to reach out to for help, sales, or to connect with TweetBinder shows you demographics and top influencers for hashtags
  60. 60. How can you use a hashtag to identify your brand?
  61. 61. Many companies are now using hashtags to
  62. 62. Many companies are now using hashtags to launch products,
  63. 63. Many companies are now using hashtags to launch products, host chats or competitions,
  64. 64. Many companies are now using hashtags to launch products, host chats or competitions, or just to identify their brand
  65. 65. Many companies are now using hashtags to launch products, host chats or competitions, or just to identify their brand Twubs enables you to register a hashtag and create a branded page around it
  66. 66. Check out President Obama’s Twubs page (not an official page)
  67. 67. All the Hashtag Tools you Need 1. TagBoard 2. Topsy 3. TweetReach 4. Hashtagify 5. RiteTag 6. TweetBinder 7. Twubs #
  68. 68. Turn Social Media into Social Commerce at www.StoreYa.com
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