7 Hashtag Tools any business owner should get to know!
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7 Hashtag Tools any business owner should get to know!

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How can Hashtags help your business? ...

How can Hashtags help your business?
Answer Your Hashtag Questions with these 7 Incredible Tools!
These slides fit marketers, bloggers, retailers, and business owners.

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  • 1. Answer Your Hashtag Questions With These 7 Incredible Tools
  • 2. Hashtags are a lot of fun.
  • 3. Hashtags are a lot of fun. They can be found everywhere these days
  • 4. Hashtags are a lot of fun. They can be found everywhere these days #YOLO #IHashtagEverything
  • 5. But how can hashtags help your business?
  • 6. Hashtags revolutionized social media for business by enabling content to be categorized
  • 7. Hashtags revolutionized social media for business by enabling content to be categorized This opened a lot of doors for businesses like…
  • 8. Reaching relevant audiences
  • 9. Reaching relevant audiences Hosting competitions
  • 10. Reaching relevant audiences Hosting competitions Competitor research
  • 11. Reaching relevant audiences Hosting competitions Competitor research And much More!
  • 12. Fine so Hashtags are important
  • 13. Fine so Hashtags are important, but how the heck do you get the most out of them?
  • 14. To answer that and more we bring you StoreYa’s Answers to all Your Hashtag Question With 7 Incredible Tools
  • 15. How do you know what is being said under a specific hashtag?
  • 16. Research is a key element for any social media strategy
  • 17. Research is a key element for any social media strategy You should always monitor what’s being said about certain topics and by your competitors
  • 18. Research is a key element for any social media strategy You should always monitor what’s being said about certain topics and by your competitors TagBoard lets you do just that
  • 19. TagBoard shows the latest posts for a specific hashtag from all the major social networks including
  • 20. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter,
  • 21. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter, Facebook,
  • 22. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter, Facebook, G+,
  • 23. TagBoard shows the latest posts for a specific hashtag from all the major social networks including Twitter, Facebook, G+, and Instagram
  • 24. You can also share, like, and comment straight from TagBoard
  • 25. How do you know how to choose the trending hashtag?
  • 26. When deciding on which hashtag to use you always know the gist of what you want to say
  • 27. When deciding on which hashtag to use you always know the gist of what you want to say The issue is there are often a few different hashtags to choose from
  • 28. When deciding on which hashtag to use you always know the gist of what you want to say The issue is there are often a few different hashtags to choose from Topsy helps you know which is best
  • 29. Topsy is an amazing resource which has every Tweet since 2006 in its database
  • 30. Topsy is an amazing resource which has every Tweet since 2006 in its database It enables users to search for live updates on hashtags, keywords, and handles
  • 31. Topsy is an amazing resource which has every Tweet since 2006 in its database It enables users to search for live updates on hashtags, keywords, and handles Its most handy feature is its Google Trends-like analytic tool
  • 32. Topsy’s analytics lets you compare up to three different hashtags at a time
  • 33. Topsy’s analytics lets you compare up to three different hashtags at a time It shows the relative trends of your search terms over a given period of time
  • 34. A hashtag which is in an upward trend is often a better choice than a hashtag with a higher search volume, but in a downward trend
  • 35. #Webshop has the highest search volume
  • 36. #Webshop has the highest search volume But #Online store is currently trending up while #Webstore is trending down
  • 37. How do you know the potential reach of a hashtag?
  • 38. It’s not enough to know the popularity of a hashtag
  • 39. It’s not enough to know the popularity of a hashtag You want to know what its reach is too
  • 40. It’s not enough to know the popularity of a hashtag You want to know what its reach is too TweetReach can tell you exactly that
  • 41. Here you can see the number of accounts reached
  • 42. Here you can see the number of accounts reached, and here the number of impressions
  • 43. Are there any hashtags you didn’t think of?
  • 44. You can’t always think of all the possible hashtags
  • 45. You can’t always think of all the possible hashtags You don’t want to miss out on a great opportunity you didn’t think of
  • 46. You can’t always think of all the possible hashtags You don’t want to miss out on a great opportunity you didn’t think of Hashtagify helps you find related tags
  • 47. Cool web layout shows the hashtags most highly correlated with your search term
  • 48. How should you optimize your hashtags?
  • 49. The best way to know which hashtags are best for you is by analyzing your past success
  • 50. The best way to know which hashtags are best for you is by analyzing your past success But how can you know what worked and what didn’t?
  • 51. The best way to know which hashtags are best for you is by analyzing your past success But how can you know what worked and what didn’t? RiteTag reviews your tweets to show you this
  • 52. RiteTag runs an audit of your tweet history to check the chances of your tweets being discovered
  • 53. By setting up tag sets you can test the engagement your hashtags receive
  • 54. By setting up tag sets you can test the engagement your hashtags receive After a short test I found that #smm received the most clicks
  • 55. By setting up tag sets you can test the engagement your hashtags receive After a short test I found that #smm received the most clicks, and #marketingtools had the most retweets
  • 56. How do you know who is using a hashtag?
  • 57. It’s always good to know who is active in your social community
  • 58. It’s always good to know who is active in your social community This knowledge helps you decide who to reach out to for help, sales, or to connect with
  • 59. It’s always good to know who is active in your social community This knowledge helps you decide who to reach out to for help, sales, or to connect with TweetBinder shows you demographics and top influencers for hashtags
  • 60. How can you use a hashtag to identify your brand?
  • 61. Many companies are now using hashtags to
  • 62. Many companies are now using hashtags to launch products,
  • 63. Many companies are now using hashtags to launch products, host chats or competitions,
  • 64. Many companies are now using hashtags to launch products, host chats or competitions, or just to identify their brand
  • 65. Many companies are now using hashtags to launch products, host chats or competitions, or just to identify their brand Twubs enables you to register a hashtag and create a branded page around it
  • 66. Check out President Obama’s Twubs page (not an official page)
  • 67. All the Hashtag Tools you Need 1. TagBoard 2. Topsy 3. TweetReach 4. Hashtagify 5. RiteTag 6. TweetBinder 7. Twubs #
  • 68. Turn Social Media into Social Commerce at www.StoreYa.com