11. A real-world case study Dutch Insurer FBTO uses these techniques to drive online conversion and cross channel programs.
12. Pilot Real Time Interactions Relevant interactions with the visitor
13.
14. Attention stage Empty profile/first visit. Show people three unique selling points of FBTO
15. Interest stage This visitor has shown interest in a specific product in the past or in this session... Show visitor test results for specific product. In this case: ā 86% of our customers would recommend FBTO health insurance to others.ā
16. Desire stage This visitor has made a premium calculation in the past or in this session. Show visitor 3 unique selling points for that specific product.
17. Action stage Visitor has bought an insurance online in the past or in this session. Show all the online service elements we have for that specific product.
18. Results > For the products that were used in the test we have an increase of 15% in conversion rate: ļ¾ From 3.76% in the test group (no Magiq) ļ¾ To 4.32% for visitors (with Magiq) > Significant: 98%
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