Healthcare marketing faces unique challenges as it is a relatively new field, return on investment is difficult to measure, and legal and privacy barriers exist. However, effective marketing can build brand awareness, attract and retain patients and referral partners, position an organization as an information resource, distinguish it from competitors, attract quality staff, and influence end user decisions. With over 133 hospitals in the area, healthcare organizations need to market themselves to stand out from thousands of other options.

1. Give Your Healthcare Marketing A Shot In The ArmIllinois Continuity of Care

2. Healthcare Marketing is UNIQUE • relatively new, some resistance to change • no real way to measure return on investment • legal barriers • need is unpredictable • most decisions not made by end users • price most often not a factor • product information difficult to convey • provider differences may be unclear

3. We Can Build Brand Awareness Brand name Trademark or Logo The beliefs and expectations that consumers hold about the products or services sold under a trademark

9. We Can Attract and Retain Patients, Develop Referral Partners • Work within HIPPA restrictions • Determine common lifestyle choices, purchases and interests

13. We Can Position Ourselves As An Information Resource • Become the expert, improve your reputation and increase prestige

17. We Can Distinguish Ourselves From Our Competitors • Explore and define your special features, your personality, your BRAND

20. We Can Attract and Retain Quality Staff • Create ownership of your brand throughout organization

23. We Can Influence End User Decisions • Present a meaningful, attractive package that speaks to your reader’s need about your brand

26. We Can Market Because Our Competitors Are • Over 133 hospitals and healthcare facilities in the Chicagoland area • THOUSANDS of choices

28. What We Can Do • build awareness, build the brand • attract patients, develop referrals • be an information resource • distinguish ourselves from the competition • attract and retain quality staff • influence user end decisions • keep up with our competition

29. Thank You For Your Time!