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F e at u r e s & B e n e F i t s

              EngagE
              InspIre
              Inform
                                   1
IntroductIon

   event Marketing
   Custom-designed, free-of-cost event collateral comprising print brochures,
   electronic eBrochures, and Hawthorn Publications’s premier wedding
   website, eleGALA.com, provide a multimedia marketing solution for venues
   striving to increase catering sales, strengthen customer service, and
   promote their preferred vendors.




                                                                                2
EvEnt
BrochurEs


                                       CliCk to view eBroChures


Features
Customized event brochures are branded exclusively for wedding and special-event venues. The
front half of the brochure showcases spectacular events at the property, while the back portion
incorporates advertisements from venue-approved event professionals. These advertisements
offset the entire cost of brochure production, ensuring that the venue receives a cohesive
print and electronic media package free of cost. Download our event brochure media kit at
e.hawthornpublications.com/a/eb/venue/EventBrochureMediaKit.pdf.




                                                                                                  3
EvEnt
BrochurEs
Print
•   Receive 500–1,400 printed brochures
•   Minimum of 12 pages
•   Full color
•   Minimum of 100# text


BeneFits
For venues: Transition discerning prospects into valuable clients with a targeted print and online
marketing presentation
For advertisers: Reach qualified prospects at the earliest stage of the event-planning process with an
exclusive event brochure advertisement
For engaged couples: Receive a cohesive planning resource that delivers key information about the venue
and vendors to assist in planning a seamless and successful event




                                                                                                          4
ad Layout
optIons
Ad layout preference must be determined prior to advertisement sales beginning. Below are your options
for the types of advertisements Hawthorn Publications is proud to offer.

                    standard ads (sEE sAMPLE)                            thumbnail listing (sEE sAMPLE)
                    Traditional ad format. Advertiser                    One image or logo, company name,
                    may submit ads print ready or                        phone number, website.
                    may use Hawthorn Publications’s
                    design services.


                    template ads (sEE sAMPLE)                            direct listing (sEE sAMPLE)
                    strict template design. Photo                        No image, company name, phone
                    and word count dependent on                          number, website.
                    ad size. Company name, phone
                    number, website.


                    enhanced listing (sEE sAMPLE)                        advertorial (sEE sAMPLE)
                    One image or logo, 40 words of                       Editorial-style advertisement. Photo
                    copy, company name, phone                            and word count dependent on
                    number, website.                                     ad size. Company name, phone
                                                                         number, website. NOTE: Only certain
                                                                         venues have the advertorial option available.
                                                                         Please ask your sales director if you qualify.




                                                                                                                          5
eBrochurEs



Features
Interactive online brochures that allow your readers to view the brochure in a virtual environment.
Your eBrochure will have flipping pages and can be hyperlinked.

BeneFits
• eBrochure quarterly updates on number of unique visitors your eBrochure receives
• Include eBrochure in e-mail signature and/or website
• Gives your property the opportunity to seamlessly e-mail to clients without concern for large pdf
  files or absorbing storage
• Easy to promote your property through your Facebook or Twitter account


                                                                                                      6
elegaLa.com


                                          CliCk to view



Features
eleGALA.com is a comprehensive, ad-free, online wedding resource featuring a nationwide directory of
the top wedding venues and their recommended vendors, along with planning articles, expert advice,
checklists, and photo galleries to lead brides through every step of the planning process.

BeneFits
• Positions your property in front of two million engaged couples this year
• Real-time leads from any bride who downloads your eBrochure from this site



                                                                                                       7
puBLIcatIon
procEss
The entire process takes approximately six months:

Week 1
Introductory call with individual property

Weeks 2–6
Ad sales

Week 7
Design call with property

Weeks 8–22
Design and proofing (includes three proofs)

Weeks 23–25
Printing

Week 26
Printed brochures are delivered




                                                     8
© Allegro Photography




    PRINT

              © Bella Pictures
              © RODNEYBAILEY.COM




eleGALA.com
ELECTRONIC
Questions?

east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com
west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129

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Hawthorn Services

  • 1. F e at u r e s & B e n e F i t s EngagE InspIre Inform 1
  • 2. IntroductIon event Marketing Custom-designed, free-of-cost event collateral comprising print brochures, electronic eBrochures, and Hawthorn Publications’s premier wedding website, eleGALA.com, provide a multimedia marketing solution for venues striving to increase catering sales, strengthen customer service, and promote their preferred vendors. 2
  • 3. EvEnt BrochurEs CliCk to view eBroChures Features Customized event brochures are branded exclusively for wedding and special-event venues. The front half of the brochure showcases spectacular events at the property, while the back portion incorporates advertisements from venue-approved event professionals. These advertisements offset the entire cost of brochure production, ensuring that the venue receives a cohesive print and electronic media package free of cost. Download our event brochure media kit at e.hawthornpublications.com/a/eb/venue/EventBrochureMediaKit.pdf. 3
  • 4. EvEnt BrochurEs Print • Receive 500–1,400 printed brochures • Minimum of 12 pages • Full color • Minimum of 100# text BeneFits For venues: Transition discerning prospects into valuable clients with a targeted print and online marketing presentation For advertisers: Reach qualified prospects at the earliest stage of the event-planning process with an exclusive event brochure advertisement For engaged couples: Receive a cohesive planning resource that delivers key information about the venue and vendors to assist in planning a seamless and successful event 4
  • 5. ad Layout optIons Ad layout preference must be determined prior to advertisement sales beginning. Below are your options for the types of advertisements Hawthorn Publications is proud to offer. standard ads (sEE sAMPLE) thumbnail listing (sEE sAMPLE) Traditional ad format. Advertiser One image or logo, company name, may submit ads print ready or phone number, website. may use Hawthorn Publications’s design services. template ads (sEE sAMPLE) direct listing (sEE sAMPLE) strict template design. Photo No image, company name, phone and word count dependent on number, website. ad size. Company name, phone number, website. enhanced listing (sEE sAMPLE) advertorial (sEE sAMPLE) One image or logo, 40 words of Editorial-style advertisement. Photo copy, company name, phone and word count dependent on number, website. ad size. Company name, phone number, website. NOTE: Only certain venues have the advertorial option available. Please ask your sales director if you qualify. 5
  • 6. eBrochurEs Features Interactive online brochures that allow your readers to view the brochure in a virtual environment. Your eBrochure will have flipping pages and can be hyperlinked. BeneFits • eBrochure quarterly updates on number of unique visitors your eBrochure receives • Include eBrochure in e-mail signature and/or website • Gives your property the opportunity to seamlessly e-mail to clients without concern for large pdf files or absorbing storage • Easy to promote your property through your Facebook or Twitter account 6
  • 7. elegaLa.com CliCk to view Features eleGALA.com is a comprehensive, ad-free, online wedding resource featuring a nationwide directory of the top wedding venues and their recommended vendors, along with planning articles, expert advice, checklists, and photo galleries to lead brides through every step of the planning process. BeneFits • Positions your property in front of two million engaged couples this year • Real-time leads from any bride who downloads your eBrochure from this site 7
  • 8. puBLIcatIon procEss The entire process takes approximately six months: Week 1 Introductory call with individual property Weeks 2–6 Ad sales Week 7 Design call with property Weeks 8–22 Design and proofing (includes three proofs) Weeks 23–25 Printing Week 26 Printed brochures are delivered 8
  • 9. © Allegro Photography PRINT © Bella Pictures © RODNEYBAILEY.COM eleGALA.com ELECTRONIC
  • 10. Questions? east coast: 650 Islington Street | Portsmouth, NH 03801 | p 603.610.0533 | f 603.610.0532 | hawthornpublications.com west coast: P.O. Box 470055 | San Francisco, CA 94147 | p 415.931.6159 | f 415.931.8129