1. sarah b. tuttle
direct | simple | creative
Spunky Solutions for Business and Product Development
Through my five years’ experience in advertising, I have conceptualized, collaborated, wrote and
pitched full-service campaigns for a wide-range of clients. On occasion I have cut costs by
helping with a voice over or jumping in front of the camera as an extra. But, my real expertise is
writing copy for:
• Print • Interactive • Collateral • Broadcast • PR
• Outdoor • Web • Brochure • Social Media • B-to-B
• Newsletter • SEO/SEM • Direct Mail • Radio • B-to-C
Professional Experience
Freelance Copywriter
May 2004 - Present
• Conceptualize and write copy for all print and interactive media, including website content,
search engine marketing and email campaigns for both B2B and B2C
• Educate and assist clients in establishing marketing goals, message and target audience, along
with the right marketing tactics and vehicles to reach them
• Strategize complete and successful marketing plans to build brand awareness and increase ROI
through effective media placement and cost-efficient social marketing
• Increase business by building each clients’ customer database and focusing on incentive to
entice return business and viral marketing
Titan Environmental (2004-2007, 2008-2009) Kansas City, MO
Mile High Erectors (2008-2009) Denver, CO
Back2Body (2009) Leawood, KS
Crunch Fitness (2009) New York, NY
For the Fallen (2007) Chicago, IL
Gragg Advertising
Direct Marketing, SEM Copywriter
May 2007 - Nov 2008 Kansas City, MO
• Conceptualized and wrote copy, targeting specific demographics through broadcast, print, radio,
websites, landing pages, email blasts, catalogs, direct mail and social media
• Researched and tested separate elements of varying mediums to boost profits and lower costs,
resulting in higher ROI and click-thru rates
• Lead interactive e-card project from conception through design with the purpose of showcasing
the agency’s interactive capabilities
• Conducted agency-wide staff training on Associated Press proofing procedures and interactive
marketing, including email blast strategies and search engine marketing
• Delegated responsibilities, provided guidance, and gave positive feedback and constructive