Daniel Rothamel discusses the importance of having a strategy for using social media. He explains that social media is just a set of tactics that are useless without an overall strategy. The document emphasizes that one must first define their strategy and then choose the proper social media tactics to implement. It provides examples of potential strategies such as sharing information, managing relationships, and communicating with others. Overall, the document stresses that an effective strategy must come before selecting and using specific social media tactics.

1. Using Social Media
Daniel Rothamel, REALTOR, ABR
Strong Team REALTORS
434.962.7305
Daniel@RealEstateZebra.com

2. If you want to experience
any success or benefit from
social media
There is one thing
that you absolutely
must understand.

3. You must understand the difference between
strategy and tactics.

4. “In military usage, a distinction is made between
strategy and tactics.
Strategy is the utilization, during both peace and war, of
all of a nation's forces, through large-scale, long-range
planning and development, to ensure security or victory.
Tactics deals with the use and deployment
of troops in actual combat.”
from Dictionary.com

5. I know that
Business is
not war. . .

6. Social media is a set of tactics.
It is useless without a strategy.

7. Photo courtesy of Ines Hegedus-Garcia (@miamism)

8. Photos Courtesy of Wellcomemat, LLC (cc)

9. First, you must
define your strategy. . .
. . .only then can you
choose the proper tactic

10. I want to share information, knowledge, and
expertise with people in a way that will engage them.

11. I want to manage, increase and
strengthen my relationship network.

12. I want to communicate quickly and efficiently with
people I know, and people I would like to know better.

13. I want to connect with people
through the use of multimedia

14. Social media is a set of tactics.
It is useless without a strategy.

15. First, you must
define your strategy. . .
. . .only then can you
choose the proper tactic

16. Daniel Rothamel, RELATOR, ABR
Presented By: Daniel@RealEstateZebra.com
434.962.7305
For additional information and content,
vist: RealEstateZebra.com
I became passionate about social media some time around 2005. It was then that I discovered
blogging as a means of reaching people as a REALTOR for Strong Team REALTORS. Ever since
then, I have been committed to exploring social media and its benefits for businesses and
communities. My goal is to share those benefits with as many people as possible so that they can
take advantage of them to achieve their own goals.
For the last few years, Iʼve been able to travel all over the country meeting with and speaking to
real estate professionals; helping them use social media to enrich their businesses and
relationships. This lead to my appointment as the Vice-Chair for the National Association of
REALTORS Business Systems and Information Technology Forum and a position as Community
Manager for Inman News, the countryʼs leading real estate industry news organization. As the
Community Manager for Inman News, Iʼve had the opportunity to put into practice a lot of the
strategies and techniques I talk about in a corporate setting.
If you would like me to speak to your group or organization, Iʼm happy to help. If you want to get to
know me a little better, or need to get in touch, here are some spots on the Internet where you can
find me:
LinkedIn (Daniel Rothamel) Facebook (Daniel Rothamel) Twitter (RealEstateZebra)
Flickr (RealEstateZebra) AOL IM (RealEstateZebra) Skype (RealEstateZebra)
You can view all of my social media profiles at: http://www.retaggr.com/Page/realestatezebra