Five Principles of Marketing to the Net Generation

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Five Principles of Marketing to the Net Generation by John Bell, Global Managing Director, Social@Ogilvy.

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Five Principles of Marketing to the Net Generation

  1. 1. Five Principlesof Marketingto the NetGeneration John Bell Global Managing Director March 2013
  2. 2. CollaborationOur best talent may be outside our organizations
  3. 3. Openness If you are going to be open, you had betterbe “buff.” Strong values can help “tone” the organization for this new transparency
  4. 4. SharingYou don’t need to own all ofyour intellectual property, anymore
  5. 5. InterdependenceThe State, The Private Sector, Civil Societyand the Individual are the pillars of society and they need to operate under the principle of….
  6. 6. IntegrityWe believe in a code of ethics andprinciples and behave accordingly
  7. 7. Click here for moredetails on marketing to the Net Generation Social.Ogilvy.com

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