Main Street Approach


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Community Development Special Eric Ambroson presented the following information to the South Dakota Municipal League in October 2007.

Eric, who works for Planning and Development District III in Yankton, SD, gave us permission to post his presentation for others to view.

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  • Main Street Approach

    1. 1. South Dakota Main Street South Dakota Municipal League Eric Ambroson Planning and Development District III October 4, 2007
    2. 2. Overview <ul><li>A Bit of History </li></ul><ul><li>Why are Main Streets Important? </li></ul><ul><li>Why Revitalize? </li></ul><ul><li>Who Benefits from Revitalization? </li></ul><ul><li>Facts of Life </li></ul><ul><li>Coordinating Programs </li></ul><ul><li>The Four Points and Eight Principals </li></ul><ul><li>Can it Work for South Dakota? </li></ul>
    3. 3. A Bit of History… Scotland, SD
    4. 4. …What Happened?
    5. 5. …Downtown’s Struggles
    6. 6. Why Are Main Streets Important? <ul><li>Commercial districts are prominent employment centers. </li></ul><ul><li>The commercial district is a reflection of the community. </li></ul><ul><li>Main Street represents a significant portion of the community's tax base. </li></ul><ul><li>The traditional commercial district is an ideal location for independent businesses. </li></ul><ul><li>A historic commercial district is often a major tourist attraction. </li></ul><ul><li>Main Street provides an important civic forum, where members of the community can congregate . </li></ul><ul><li>The commercial district represents a huge public and private investment. </li></ul>
    7. 7. Why Revitalize? <ul><li>Main Streets are the most visible indicator of community’s status. </li></ul><ul><li>Downtown is either an asset or liability in attracting businesses, people, and tourists. </li></ul><ul><li>Buildings reflect the community’s history and heritage. </li></ul><ul><li>Revitalization is hard work, but worth it. </li></ul>
    8. 8. Who Benefits from Revitalization? <ul><li>Merchants </li></ul><ul><li>Property Owners </li></ul><ul><li>Financial Institutions </li></ul><ul><li>Professionals and Service Businesses </li></ul><ul><li>Chamber of Commerce </li></ul><ul><li>Residents </li></ul><ul><li>Local Government </li></ul>
    9. 9. Facts of Life <ul><li>There is no magic bullet </li></ul><ul><li>There are no handouts </li></ul><ul><li>Most resources are local </li></ul><ul><li>Some change will be needed </li></ul><ul><li>You can't do it alone </li></ul><ul><li>Revitalization won't happen overnight </li></ul><ul><li>The process is never finished </li></ul>
    10. 10. How Can We Address These Issues? <ul><li>A Statewide Main Street Coordinating Program is the Answer </li></ul>
    11. 11. Coordinating Programs in General <ul><li>Provide participating local Main Street organizations with the training, tools, information, and networking they need to be successful. </li></ul><ul><li>Give local Main Street programs professional advice and guidance in the use of the proven Main Street Four-Point Approach™ </li></ul>
    12. 12. The Four Points <ul><li>Organization </li></ul><ul><li>Promotion </li></ul><ul><li>Design </li></ul><ul><li>Economic Restructuring </li></ul>
    13. 13. The Four Point “Wheel” Concept Design Promotion Organization Ec. Restructuring <ul><li>Preservation </li></ul><ul><li>Grass Roots </li></ul>Board Revitalization Process Volunteers Volunteers Volunteers Volunteers Program Director
    14. 14. <ul><li>Translate and tailor the Main Street approach according to the specific community. </li></ul><ul><li>Competitively select local Main Street districts and programs for participation. </li></ul><ul><li>Provide an appropriate scope of technical assistance. </li></ul><ul><li>Provide networking, advocacy, and encouragement to participating local programs. </li></ul><ul><li>Serve as a liaison with the National Trust Main Street Center. </li></ul>General Statewide Program Functions
    15. 15. The Eight Principals Taught by Main Street <ul><li>Incremental Process </li></ul><ul><li>Comprehensive Four Point Approach </li></ul><ul><li>Quality </li></ul><ul><li>Public and Private Partnership </li></ul><ul><li>Changing Attitudes </li></ul><ul><li>Focus on Existing Assets </li></ul><ul><li>Self-Help Program </li></ul><ul><li>Implementation Oriented </li></ul>
    16. 16. Reinvestment in Downtown
    17. 17. Growth in Downtown
    18. 18. Can This Work for South Dakota? <ul><li>South Dakota Main Street Would: </li></ul><ul><li>Work closely with communities that are committed to following the Main Street Approach </li></ul><ul><li>Work on a more limited basis with communities that are interested in downtown revitalization but who might not want to develop a comprehensive Main Street program </li></ul>
    19. 19. Benefits of Using the Four Point Approach <ul><li>South Dakota Towns Can: </li></ul><ul><li>Restore economic health and vitality to their downtowns. </li></ul><ul><li>Develop public-private partnerships to implement revitalization activities. </li></ul><ul><li>Better promote and market their downtowns </li></ul><ul><li>Improve their downtowns physically. </li></ul>
    20. 20. Some Numbers to Think About <ul><li>The Average Statewide Coordinating Program: </li></ul><ul><li>Has an annual program budget is $542,152. </li></ul><ul><li>Employs 3.16 full-time and 1.71 part-time staff. </li></ul><ul><li>Serves an average of 28.74 local Main Street programs </li></ul>
    21. 21. Learning From the Past <ul><li>To Be Successful, South Dakota Main Street Needs: </li></ul><ul><li>Adequate Funding </li></ul><ul><li>Adequate Staff Levels </li></ul><ul><li>To Provide a Complete Regimen of Introductory Services </li></ul><ul><ul><li>Other Opportunities Include: Contract staff for specialized services and working with several communities in a group format. </li></ul></ul>
    22. 22. How You Can Help <ul><li>Provide a letter of support; </li></ul><ul><li>Make a five-year financial commitment; </li></ul><ul><li>Help us spread the message; and </li></ul><ul><li>Become actively involved in the organizing efforts. </li></ul>
    23. 23. Questions? <ul><li>Thank You Very Much! </li></ul>