Pixar wants to strengthen its consumer connections through social media by targeting all age groups but focusing on young adults aged 18-27 and middle aged adults aged 45-60. Their $180,000 six-month social media campaign will use the hashtag #ImaginationHasNoAgeLimit on Twitter and Instagram to increase followers by 10% and receive over 20,000 comments on posts.

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By: Rachel Beger
Pixar

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BIG IDEA:
“Imagination Has No Age Limit”
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Pixar has the ability to appeal to all ages
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Their movies grow old with kids and really form a consumer bond
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We want to make a stronger consumer connection through social
media outlets
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Use social media not just to promote movies, but to
form a stronger consumer relationship
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We want the fans to feel “heard”

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TARGET AUDIENCE
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Targeting ALL age groups
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LARGELY focusing on young adults 18-27
AND the middle aged 45-60

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DIGITAL MARKETING STRATEGY

5. #ImaginationHasNoAgeLimit
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Twitter
#ImaginationHasNoAgeLimit

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Instagram
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Who do you watch Pixar movies with?
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Post a photo with #ImaginationHasNoAgeLimit
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A post will be selected to receive a shout out from
Pixar’s account

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Our Goals and KPI
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10% increase in followers on social media sites
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Receive atleast 20,000 comments on any
#ImaginationHasNoAgeLimit post
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With an increase of 5,000 every post

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The Budget
$180,000
$250/hour
30 hours a week
Duration of 6 months

10. Happiness applies
to all ages.
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Here at Pixar, we don’t
put a limit on bliss.