Artem Borodatyuk (Artem Borodatyuk), co-founder of the platform for social good, “Moy Gorod” (http://en.mg.od.ua/ - english language landing page) visited New York and shared his experience of launching an online platform in Odessa, Ukraine that gets citizens to create and implement projects to make their city more livable. He calls it a marketplace of social projects and civic activists. Two years after the Maidan protests mobilized a country, Ukraine is going through big reforms at the top. What is happening on each block of each city? Are citizens engaged? How do you transform the drive of a revolution into the boring slog of day-to-day reforms? How do you do all that after decades of Soviet rule which encouraged inaction and a separation between the governed and those who govern? Artem has tackled all these massive questions head on. He has launched an online crowdfunding and collaboration platform that citizens are using now to pick up garbage, to improve public phone booths, to find ways to cop with stray animals, and much more. Hear from this serial entrepreneur how his venture has over 1500 registered users and 8 live projects in less than half a year.

1. How to launch a process of continuous
and systematic improvements in
Odessa, Ukraine?

2. About Odessa
Odessa is the fourth largest city in Ukraine with a population of 1M. The city is a
major seaport and transportation hub located on the northwestern shore of the
Black Sea.

3. The pearl of the Black Sea!

4. About me
1. In 2006 I founded digital marketing agency Netpeak that focuses on search
advertising (SEO, Google AdWords) for businesses and startups. 6 years later
Netpeak became #1 in media agencies rating and #2 in digital agencies
rating.
2. In 2012 I became a cofounder of startup incubator Wannabiz.
3. Also I'm a cofounder of two successful SaaS-businesses: call tracking system
Ringostat.com and competitors research system Serpstat.com.

5. Which one of you has been to Ukraine?

6. What issues do we have?
1. Leſtover Soviet mentality. People don’t resolve issues by themselves.
2. Rotten governmental system. We have no hope that government will
resolve our issues.
3. We have no place where active citizens can easily collaborate.

7. Create a platform for implemention of social projects in Odessa.
How can theses issues be solved?

8. At 1st glance.
A narrow perspective.

9. Crowdfunding platform

10. The main idea
Odessa citizens come up with social project ideas
>
Other citizens are willing to fund some of these
projects
>
And others offer their help in bringing these
projects to life

11. Goal #1: complete 5 projects
in the first year.

12. Our team

13. Section with social projects that are looking for funding

14. Completed project #1 – Cherrytea.od.ua

15. Project #2 – Urban art telecommunication cabinets
>

16. Other projects – en.mg.od.ua
1. Help for stray pets.
2. Tourist promo video for Odessa.
3. Street pianos.
4. "My city without garbage".
5. "Do not litter" signs at local beaches.
6. Attraction foreign grants for urban projects.

17. Goal #2: become self-
sustaining.

19. Non political

20. At 2nd glance.
A broader perspective.

21. Crowdfunding platform
+ Database of information relevant to social projects

22. What else do we need?

23. Crowd in Odessa – how many people is it?
606 493

25. Goal #3: bring together 22
thousand сitizens that are
ready to improve Odessa
themselves.

27. What information can we give?
1. Database of pre-existing other social projects.
2. Database of events relevant to social projects.

30. At 3rd glance.
An even broader view.

31. Crowdfunding platform for well thought out ideas
Database of information relevant to social projects
+ Platform for posting ideas in their infancy
+ Search engine for finding volunteers
+ Platform for communication

33. 1
3
2

36. Funnel of project implementation
Ideas in their infancy
>
Communication (discussions in comments, searching for team members)
>
Posting of projects (projects – are well thought out ideas)
>
Collecting money
>
Realization of projects

37. Goal #4: systemize the process of
implementing projects throughout the
full funnel: from an "idea in its infancy"
to "its realization".

38. At 4th glance.
The big picture.

39. Crowdfunding platform for well thought out ideas
Database of information relevant to social projects
Platform for posting ideas in their infancy
Search engine for finding volunteers
Platform for communication
+ Subculture

41. Goal #5: create a Moy-Gorod
subculture.

42. Minority rules
Source: http://www.sciencedaily.com/releases/2011/07/110725190044.htm

46. Goal #6: change the
mentality of Odessa's citizens
from "we cannot resolve our
issues" to "we can".

47. In short
1. We want to bring together on our platform active citizens who are ready
to improve Odessa themselves.
2. We want to show them that they are not alone.
3. We want to inspire other citizens by their example.

48. But now I want to involve you in Moy Gorod

49. At final glance.
From space.

50. + Scaling
Crowdfunding platform for well thought out ideas
Database of information relevant to social projects
Platform for posting ideas in their infancy
Search engine for finding volunteers
Platform for communication
Subculture

51. Recap

52. Goals
1. Complete 5 pojects in the first year.
2. Become self-sustaining
3. Bring together 22 thousand сitizens that are ready to improve Odessa
themselves.
4. Systemize the process of implementing projects throughout the full funnel:
from an "idea in its infancy" to "its realization".
5. Create a Moy-Gorod subculture.
6. Change the mentality of Odessa's citizens from "we cannot resolve our
issues" to "we can".

53. Our mission
To make Odessa the greatest city in Ukraine.

55. Thank you!

56. Crowdfunding for a specific project or for the platform
itself

58. Roger's innovation adoption curve