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Public officials! Challenge citizens to real co-operation.


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Why the people-public-private partnershis is so hard and how to overcome the problems. The short way. Please debate!

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Public officials! Challenge citizens to real co-operation.

  1. 1. Public servant: Challenge citizens to real co-operation Build democracy of doing, citizen-driven solutions and do your job easier – with one easy solution. Joukkoenkeli Osakeyhtiö 20.3.2014. Please copy and distribute freely!
  2. 2. 2 Background of A sincere want to build a functioning co-creation platform for the public sector. Learning and development via trial and error. Endless interviews with public servants, politicians and citizen activists. The main focus of the solution: the needs of the public servant.
  3. 3. 3 is developed by area branding specialists at ”Real experience is built with participation”
  4. 4. 4 Lesson 1: You can’t bypass the citizen (any longer) Traditional instruments of citizens getting heard cost money, are uninclusive and cause bad will.
  5. 5. 5 Stage B: The small team develops the best solution they can think of and give it to the citizens to be ­commented/used A Black box solution Stage A: A public servant gets a ­commission of developing a new service or ­product for the citizens. The small team consists of experts. lesson 1: you can’t bypass the citizen (any longer)
  6. 6. 6 A Black box- solution Stage D: The decision makers back off, and even good projects are killed. All work is in vain. Everybody is unhappy. Stage C: The citizens don’t care about the solution –or dislike it, a lot. It’s hard to know in advance. A citizen movement rises ­causing bad reputation. lesson 1: you can’t bypass the citizen (any longer)
  7. 7. 7 A case with a cost 1: A retired expert of his/her field complains about zoning and keeps the construction from being started – for months. A case with a cost 2: People just don’t show up to be heard, but still take the liberty of complaining about the results. Lessons learned from our interviews: Traditional ways of citizen participation just don’t cut it any more.
  8. 8. 8 Existing ways to avoid the ’black box’ are either slow, unrepresentative or expensive: Letters: Work for small groups Workshops: Good, need facilitating Regulated meetings with citizens: – unrepresen- tative partakers, ”participation from hell” Facebook etc: ”Again a new publicity chore!” Working with traditional ngo’s: They are going down, and are bureaucratic and slow. A note in the paper/city hall: Does not reach the real target audience.
  9. 9. 9 Lesson 2: ”The barrel of hopes empties only on the desk of the public servant” Current models of citizen participation are too troublesome to the public servant. It is a bottleneck to citizen-driven solutions.
  10. 10. 10 The barrel of hopes: Requirements and demands (initiatives) Companis Legislation Public servant Politicians Citizens lesson 2: The barrel of hopes empties only on the desk of the public servant
  11. 11. 11 The barrel of hopes: Requirements and demands (initiatives) Companies Legislation Public servant Politicians Citizens a rising level of demand a lack of resources lesson 2: The barrel of hopes empties only on the desk of the public servant
  12. 12. 12 The challenge between the public and the people 1. The citizen’s role of taking part is even at its best to ideate – and ask the city public servant for the execution. 2. The city does not have money nor the ­employees to make it all happen. 3. The demand of participation and citizen-­ driven solutions grow all the time.
  13. 13. 13 ? Lesson 3: ”The citizen ­participation ­discourse is in wrong hands” For good co-operation you need at least two willing partners
  14. 14. 14 Grass-roots citizen participation rises – and confuses the legally responsible public officials. Case Rovaniemi, Finland: Kids built a skating park of their own on city grounds. The city ­demolished it, since it was unauthorized, and the city would have been liable if so- meone had been hurt. This lead into bad publicity, bad feelings and a loss of money if the city now feels the urge to build an official skating park. lesson 3:The citizen ­participation ­discourse is in wrong hands
  15. 15. 15 ”I vote, therefore I can demand” ”I set the direction, and therefore can be an idealist” Responsibility + ”How do I pay for this all?” Responsibility + ”I don’t want to make mistakes” The citizen The politician The deciding public servant The executing public servant How the demand advances lesson 3:The citizen ­participation ­discourse is in wrong hands
  16. 16. 16 Responsibility + ”I don’t want to make mistakes” The executing public servant lesson 3:The citizen ­participation ­discourse is in wrong hands The needs of the executing ­public ­servant need to be addressed for functioning ­citizen participation. The problem: Old ways don’t work but new ones are scaring.
  17. 17. 17 The question of the day: How much of positive citizen activity goes to waste? What if the retired expert complaining about ­zoning could have been tied in the process in the beginning, not the end? What if the Rovaniemi local grocery store would have volunteered to have the skating park on their lot and the city would have agreed to ­trasfer it over?
  18. 18. 18 The solution: Public official, grab the initiative to your own hands. Reverse the barrel of hopes. Challenge citizens and companies to team with you in developing common well-being.
  19. 19. 19 Public servant The active citizen volunteers to do a share The company shows corporate responsibility. Everybody wins trust and respect Unexpected resources people, private public partnership solution: reverse the barrel of hopes, build democracy of doing. Requirements and possibilities Companiy Politician Citizen
  20. 20. 20 Public servant Politician A co-created citizen-driven ­solution Citizen Citizen Citizen Companies solution: replace the black box with iterative ­design and early inclusion of citizens and companies
  21. 21. 21 Case: Hyvinkää CO2 -challenge The quest: To drop the city CO2 -­emissions 5% annually for the next 8 years. Only 10% of emissions are controlled by the city, 40% by households and 40% by ­companies. A succesfull project calls for ­strong co-operation of all. The mission: To get everybody involved. The solution: The mayor of the city challen- ged citizens, all employees of the city and companies to ideate and execute solutions via MyWorldNeeds.Us
  22. 22. 22 It’s as easy as ABC! Set up your own challenge in a matter of minutes. Create your own challenge here www.MyWorldNeeds.Us
  23. 23. 23 1 Set a clear ­ mission: what do you need help with? 2 Ideate and let others ideate 3 Take best ideas ­under ­construction or let others ­execute them 4 Keep solutions in order with our unique open board 5 Share your challenge with email, social media or by ­embedding it to your traditional site. Your desk keeps your challenge in order
  24. 24. 24 Tule mukaan Hyvinkään ilmastotalkoisiin Onko sinulla hyvä idea siitä, miten me Hyvinkäällä voisimme säästää energiaa? Olisitko valmis jakamaan omaa osaamistasi, jotta jonkun toisen idea voisi toteutu Olisitko valmis perustamaan oman kimppakyytiringin, tavaranvaihtotapahtuman, tuulivoimahankkeen tai muun energiansäästöprojektin, johon muut voisivat liittyä ☞ Jaa oma energiansäästöideasi netissä ☞ Auta muiden ideat lentoon omalla osaamisellasi ☞ Käynnistä oma projektisi ja nappaa naapurit mukaan ☞ Lisätietoa ja osallistuminen: Tämän haasteen tavoitteena on laskea Hyvinkään energiankulutusta ja hiilijalanjälkeä sekä kaupungin omissa toiminnoissa, yrityksissä että kotitalouksissa. Haaste on osoitettu kaupungin koko henkilöstölle, kaikille kaupunkilaisille ja yrityksille. Vs. kaupunginjohtaja Jyrki Mattila haastaa eri alojen osaajat yhteisiin talko tärkeässä hankkeessa. Hanke on kaikille avoin, ja se houkuttelee jo yrityksiä- kin mukaan. Jos hyvä tuuri käy, sinunkin ideaasi auttaa eteenpäin esimerkiksi Rejlers Oy:n energiakonsultti.Kaupung Talkoohaaste11.2.2014.Saakopioid if NECESSARY, DO A PRESS ­RELEASE
  25. 25. 25 What you get: 1. Challenge citizens and companies to build shared well-being. 2. Communicate respect, real participation and democracy of doing. 3. Design services with their users – without leaving your desktop. 4. You control what you execute.
  26. 26. 26 Do you value the initiatives of your citizens? A city valuing proactive citizen action can invest in a collection of challenges tying related chal- lenges together under your city brand. A collection activates all citizens and employees of the city to ideate and solve challeges together – without boundaries. Inquiries:
  27. 27. 27 1 The branded main challenge of the city 2 Anybody can ideate what your city needs 3 Co-created ­challenges
  28. 28. 28 As a public servant, what does this require from me? 1. Real openness and sincere trust in the ­citizen’s willingness and skills to help me with my job (from the very beginning). 2. An understanding that I myself can help others out. 3. Self-confidence and boldness to be in the forefront of new people-private-public ­partnerships.
  29. 29. 29 As a local decision maker, what does this require from me? 1. A genuine will to empower your voters to build shared well being 2. A genuine will to find new ways of democracy 3. A genuine will to tell your public officials: Go ahead and try new things out!
  30. 30. 30 Steps to success: 1) Define a precise citizen challgenge – in the very beginning of your project. What is it about, when and how to you want your citizens to participate? 2) Visualize and verbalize in a tempting way. Test your challenge with your target audience. 3) Spread to relevant channels + media. Challenge your co-workers, citizens and companies. Tell them what they get from parcitipating. Do a press release. 4) Cheer on the participants. Thank and cheer participation. Superiors – make sure you subordinates have your 100% support.
  31. 31. 31 What does it cost? You can start your own challenge for free (for the time being). All challenges founded for free will remain free. Please ask our quote for the collection. MyWorldNeeds.Us will help you through the whole process if needed. Further inquiries:
  32. 32. 32 The MyWorldNeeds.Us challenge to your city: Is it possible to challenge the citizens to not just ask, but to do? Is it possible to create citizen-driven solutions and teams with joy and energy? Would it be worth a talk?
  33. 33. 33 Thank you! Timo Berry MyWorldNeeds.Us / Joukkoenkeli Osakeyhtiö Annankatu 16 B 44–47 00120 Helsinki, Finland tel: +358 41 532 4345 skype: timoberry ”I can’t think of any risks”