This is simple slide for SWOT

1. BBP 20502 CREATIVITY AND INNOVATION
SWOT
PREPARED BY :
MUHAMMAD RAZIN BIN AHMAD
AB110011

2. OBJECTIVE
At The End Of The Presentation. Student
Should Know.
• HISTORY OF SWOT
• RULES OR REQUIREMENTS
• PROCESS AND DETAIL
IMPLEMENTATION
• EXAMPLE OF SWOT ANALYSIS
• LIMITATIONS OF SWOT ANALYSIS

3. HISTORY
ANALYTICAL METHOD
WEAKNESSES THREATS
STRENGTHS OPPORTUNITIES
• Stanford University’s Albert Humphrey led a
research project in the 1960s-1970s
• Humphrey lead a research project
• Developed his Team Action Model (TAM)
• SWOT was to have originated from his
‘Stakeholders Concept and SWOT Analysis.’

4. INVENTOR
HUMPHREY DEVISED THE SWOT
ANALYSIS TECHNIQUE WHILE WORKING FOR
THE STANFORD RESEARCH INSTITUTE
HIS WORK AT THE STANFORD RESEARCH INSTITUTE
(NOW SRI INTERNATIONAL) PRODUCED A TEAM
METHOD FOR PLANNING WHICH CREATED SOFT
ANALYSIS

5. RULES OR REQUIREMENTS
RULE 1
Carefully Specify
Sphere Of Each Swot-
analysis
Rule 5 RULE 2
Avoid vast and It Should Understand
ambiguous Distinctions Between
statements The SWOT Elements
Rule 4 RULE 3
Strengths and weaknesses
Be Impersonal And Use
can be considered as those
The Versatile Incoming only if they are perceived
Information in this way by buyers

6. PROCESS AND DETAIL
IMPLEMENTATION

7. • What Are Your
Advantages?
• What Do You Do Well?
• What Relevant Resources
STRENGTHS
Do You Have Access To?
• What Do Other People
See As Your Strengths?
What Could You
Improve?
WEAKNESSES
What Do You Do Badly?
What Should You Avoid?

8. • Where are the good
opportunities in front of you?
• What are the interesting trends
OPPORTUNITIES you are aware of?
• What obstacles do you face?
• What is your competition doing?
• Are the required specifications for your job, THREATS
products or services changing?
• Is changing technology threatening your
position?
• Do you have bad debt or cash-flow
problems?
• Could any of your weaknesses seriously
threaten your business?

9. EXAMPLE SWOT ANALYSIS (Samsung Galaxy S III vs Apple iPhone )

10. STRENGTHS:
• We are able to give really good customer care, as the current small amount of
work means we have plenty of time to devote to customers.
WEAKNESSES:
• Our company has little market presence or reputation.
• We have a small staff, with a shallow skills base in many areas.
OPPORTUNITIES:
• Our business sector is expanding, with many future
opportunities for success.
• Local government wants to encourage local businesses.
THREATS:
• Developments in technology may change this
market beyond our ability to adapt.
• A small change in the focus of a large competitor
might wipe out any market position we achieve.

12. Example 2 (NIKON VS CANON)
TOOLS
NIKON CANON
(SWOT)
 Achieving the overwhelming No. 1 position
 Cultivating new technologies in
in all core businesses and expanding related
the field of industrial equipment.
and peripheral businesses
STRENGTH  Have brand presence globally
 Have brand presence globally
 Image capture high priority
 Canon imaging systems is fast image
 In USA Nikon is the leading
transfer to computers with its USB-2.0
digital camera brand
digital interface
 Quality lens sharpness
 Have been in producing for a long time
good quality products
 A need to establish global optimized production
 Have limited types of products.
system
 Camera lens of Nikon easy to  Camera lens of Canon easy infected to fungus
scratch  Lack of brand recognition – brand name only
WEAKNESSES  A need to establish global associated with imaging products.
 The brand name Canon is associated with cameras
optimized production system
only

13. TOOLS Nikon Canon
(SWOT)
 focusing in developing its market in the  Aim to achieve the No. 1 position in
emerging markets the world in the current business
 Creating presence in emerging markets: domains
 Market attractive new products and
OPPORTUNITIES India, China and Russia
services
 Growing demand of digital cameras
 Growing emerging markets
 Working with mobile phone companies
 customers from all parts of the world
to incorporate Nikon camera on mobile
phones.
 Mobile phones with embedded cameras  Tough global competition
 Fast changing technology  Fast changing technology
 Counterfeit Nikon products  Substitute products – such as
THREAT
 Disaster management – Japan earthquake mobile embedded phones
2011

14. LIMITATIONS OF SWOT
ANALYSIS
 PRICE INCREASE
 GOVERNMENT LEGISLATION
 INPUTS/
RAW MATERIALS
 Economic environment
INTERNAL LIMITATIONS MAY INCLUDE.
 Insufficient research and development
facilities
 Faulty products due to poor quality control
 Poor industrial relations.

15. Advantages
Advantages
One•ofitthe greatest advantages of SWOT analysis isare facing
helps to summarize and clarify whatever opportunities and issues that it
helps to summarize and clarify whatever opportunities and
a business or project.
issues are facing a business or project. For this reason, a
 For this reason, a SWOT analysis is often advantageous and can play a key
role in how a business sets its objectives and develops strategies for achieving
SWOT goals.
analysis is often advantageous and can play a key role
in how a business sets its objectives and develops strategies
for achieving goals
Disadvantages
Disadvantages a business should consider what degrees of strengths and
• For example,
In orderweaknesses it possesses be truly successful,competitors in order to a
for a SWOT analysis to in comparison to it should extend beyond
simple list of strengths, weaknesses, opportunities A thorough SWOT analysis a
determine how strong those strengths actually. and threats. For example,
business should consider an opportunity or threat's size and weaknesses it it is
should also look at what degrees of strengths in order to see how possesses
in comparison to competitors incompany's determine how and weaknesses.
related with the order to strengths strong those strengths
actually are. A thorough SWOT analysis should also look at an opportunity or
threat's size in order to see how it is related with the company's strengths and
weaknesses.