CHAPTER 3 COMPANYPROFILE3.1 Name and Nature of the CompanyCoromandel Sugar Limited is a Private based company and major contribution for thiscompany is from the owner, and remaining contribution is from the shareholders ofthe company. And owner mainly controls the company. Now the president ofCoromandel Sugars Ltd is Sri C Pavankumar. The entire union is controlled by Vicepresident of the company.The main production of Coromandel Sugar Limited of sugar. Their main input forproduction is sugarcane. Sugarcane is the major raw material for the production ofsugar and for the production of sugarcane irrigation facilities is very important. In thisarea Hemavathi canal water is flowing it is very important point for location of thisindustry. Aim to manufacturing good quality sugar and it’s by products and to giveemployer it to the village people.Coromandel Sugars Limited is established in the year of 1999 in the interest of localfarmers and pre planned to provide job for the local peoples. The plant was erected bybuck Wolf Company from Chennai, it is having capacity of 3500 TCD per day. Thefirst estimated cost of the factory increased up to 100 crore. After this cost it is notenough for establishment of factory. So the third estimated cost of this project is 50crore. Totally establishment of company cost150 crore.The plant was selected for the location of the factory near the village Makavalli 8 Kmfrom K R Pet Taluk head quarter which is situated at Makavalli, K R pet TalukMandya Dist. The govt. of Karnataka granted 100 acres of land near Makavallivillage. The River Hemavathi is flowing at about 2.5 km from the site. Water isconstantly fed from the river water by factory jack well pump.
3.2 Founder and Present Management profileCoromandel Sugars Limited is established in the 15 June in 1999 in the interest oflocal farmers and pre planned to provide job. The plant was erected by buck wolfcompany from Chennai it is having capacity of 3500 TCD per day. The founder of thiscompany N Srinivasan, First vice president raguswamy in 1999. The investment ofRs150 crore.Present Management Profile Name of the industry Coramandel Sugar Limited Address Coramandel Sugar (p)Limited Makavalli village K R PeteTaluk, Mandya District Email: krp_is@indiacement Corporate Office Coromandel towers, #93 santhome high road, karpagam avenue, R.A. puram, Chennai-600028 Registered Office Dhun building # 827, anna salai Chennai-600028 Vice president C Pavan Kumar Line of Activity Manufacturing of Sugar, Distillery, Co-generate(power) Size of the Industry Large scale industry
3.3 Historical BackgroundSugars are a major form of carbohydrates and are found probably in all green plants.They occur in significant amounts in most fruits and vegetables. There are three mainsimple sugars sucrose, fructose and glucose. Sucrose is in fact a combination offructose and glucose and the body quickly breaks down into these separate substances.The discovery of sugarcane, from which sugar as it is known today, is derived datesback unknown thousands of years. It is thought to have originated in New Guinea, andwas spread along routes to Southeast Asia and India. The process known for creatingsugar, by pressing out the juice and then boiling it into crystals, was developed inIndia around 500 BC.Sugarcane cultivation was not introduced into Europe until the middle-ages, when itwas brought to Spain by Arabs. Columbus took the plant, dearly held, to the WestIndies, where it began to thrive in a most favourable climate.It was not until the eighteenth century that sugarcane cultivation was began in theUnited States, where it was planted in the southern climate of New Orleans. The veryfirst refinery was built in New York City around 1690; the industry was established bythe 1830s. Earlier attempts to create a successful industry in the U.S. did not fare well;from the late 1830s, when the first factory was built. Until 1872, sugar factories closeddown almost as quickly as they had opened. It was 1872 before a factory, built inCalifornia, was finally able to successfully produce sugar in a profitable manner. Atthe end of that century, more than thirty factories were in operation in the U.S.The advent of modern sugar processing industry in India began in 1930 with grant oftariff protection to the Indian sugar industry. The number of sugar mills increasedfrom 30 in the year 1930 - 31 to 135 in the year 1935-36 and the production during the
Same period increased from 1.20 lakh tonnes to 9.34 lakh tonnes under the dynamicleadership of the private sector.The era of planning for industrial development began in 1950-51 and Government laiddown targets of sugar production and consumption, licensed and installed capacity,sugarcane production during each of the Five Year Plan periods.3.4 Vision To ensure a steady growth in their field. To build a high degree customer confidence by sustaining international standards of excellence in product quality, performance and service. Building quality into our workplace, production and services is essential to a successful future for our customer, employees, suppliers, committee and shareholders.3.5 Mission To profitably dominate Indian sugar industry in each product category across segments and markets and delivery value. To increase quality of the product &fulfil the needs of the customer. Constantly controlling coast to be the lowest cost producer. Participating with the government in policy formulation. Offering quality products and value for money to the consumer.3.6 Product Profile3.61 SugarSugar is a sweet, white or brown, usually crystalline substance obtained chiefly fromsugarcane and used commonly in food products. Sugar means something sweet in theform of taste.In chemistry, sugar refers to any of the class of carbohydrates to whichthis substance belongs. Glucose, Lactose and Maltose are sugar. Most plants
manufacture sugar. Sugar is soluble in water, sweet to the taste, and either directly orindirectly fermentable.3.62 EthanolEthanol will enjoy growing demand, following an enhanced demand for ‘green energyand expanding need for increased oil security aimed depleting reserves. Thecompany’s distilleries convert molasses and juice into ethanol for fuel and potablepurposes.3.63 Co-Generation (Power)In power intensive business like sugar manufacture, the saving grace is the company’sability to generate power from sugar by-product Bagasse. The company enjoys a12MW co-generation capacity. The Bagasse-based co-generation units qualify as aclean development mechanism project, helping the company earn carbon credits.3.7 Achievements It has been awarded as the good infrastructure In the SISMA. It holds more number of customers and it has many shareholders with good relation, they are the strength of the company.3.8 CompetitorsCoromandel Sugars Ltd has many competitors in different places around there area. Mandya Sugar Factory The Pandavapura Sahakari Sakkare Karkane Chamundi Sugars Ltd., The Mysore Sugar Company Ltd.,Due to large competition to attract customers Coromandal sugar limitedprovidingsome benefits of traveling expenses. Company set a proper equivalent price to thesugar cane to attract more customers, and make good relation with the customersthrough cash settlements for sugar cane purchase.