13. 360+360+ 7474 2828
Number of days to reach 1M units sold
Launch Year
Tablet shipments growing rapidly
Tablets are the fastest-selling
consumer tech device in history
2001 2007 2010
The spectacular rise of the tablet globally
14. More than 76% of Active Users reside in Metros
65% of Total Mobile Internet Users are Active
Higher
conversion from
Claimed to Active
Mobile Internet
Users
SEC A & B
SEC A & B form about
70% of Mobile Internet
Users In India
google recently released data on how consumers search across different digital devices -- including tablets, PCs and phones. this chart shows how searches are distributed throughout the day for each of these devices. (note: these don’t reveal absolute or relative traffic volumes, just the hourly usage patterns specific to each device) the data shows that users engage mobile & PC in complementary contexts pc searches peak and persist throughout workday hours smartphone searches rises through day and peak at commute times & evenings – phone searches are more evenly spread out during the day, nd given its proximity to the user at any given time tablet searches peak dramatically in evenings; this illustrates that tablets, although portable enough to be on-the-go devices, are used primarily at home as “lean back” devices while sitting on the couch we see that consumers are indeed multi-screen and should be reached across all devices and contexts. what does multi-screen usage mean for advertising? let’s take a look
The next mobile trend is around the continued explosive growth that we expect to see with tablets + the rise of the tablet has been unlike anything we have ever seen in consumer technology + On left, see a projection of 160m tablets being shipped over the next two years. Right, iPad blew it siblings out of the water in the race to sell 1 MM units, took only 28 days! + Pace of this transition is like nothing we’ve ever seen before – fastest selling consumer device in history + we talked about multiple screens – the tablet is on its way to becoming one of the core fixtures in consumers’ lives, right up there with TVs, PCs, phones with these two trends in mind, let’s take a look at how Reebok made the most of mobile as part of a cross-screen approach
