2. The evolving consumer behaviors
Instant
Gratification
Digital
addiction
Looking for
true ‘value’
High
expectations
Community
Influence
Gaming
3. ASEAN: #didyouknow
• There are more smartphones sold each year compared to
toothbrushes
• Has 414+ million internet users compared to 396
(US+UK+Germany)
• eCommerce growth is more than double compared to US
which is @14%
• Has more smartphone subscriptions compared to the US
4. Rising affluence, growing mobile penetration rates and increasing internet speeds across
ASEAN consumers are accelerating the digital disruption across the region
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2014 2015 2016 2017 2018
MOBILE INTERNET PENETRATION RATE
(mobile internet users as a percentage of total population)
Indonesia (53%)
Vietnam (64%)
Philippines (67%)
Thailand (79%)
Singapore (79%)
Malaysia (77%)
Indonesia
Malaysia
Philippines
Thailand
Vietnam
Singapore
Correlation = 96%
R2
= 92%
0
10
20
30
40
50
60
70
0 20000 40000 60000 80000 100000
AverageMobileInternetConenctionSpeeds
(Mbps)
GDP per Capita (PPP, International Dollars)
Average Mobile Internet Connection Speeds
(Mbps) vs GDP per Capita
Shares homogenous values and requires deep understanding of local idiosyncrasies
5. TOTAL POPULATION MOBILE
SUBSCRIPTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE SOCIAL
MEDIA USERS
657.69
MILLION
URBANISATION:
53%
851.79
MILLION
vs POPULATION:
130%
414.37
MILLION
PENETRATION:
63%
401.11
MILLION
PENETRATION:
61%
369.26
MILLION
PENETRATION:
56%
10 ASEAN Member States: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam
Rising affluence, growing mobile penetration rates and increasing internet speeds across
ASEAN consumers are accelerating the digital disruption across the region
6. Robotics &
Automation
(HW & SW)
Ultra Highspeed
5G Connectivity
Cloud Technology
& IoT
Advanced
Analytics & A.I
Emerging Technologies that are disrupting the world today
7. Emerging technologies and new digital business models are disrupting traditional industries
across the globe, including financial services
Logistics &
Transportation
Media &
Advertising
Banking & Financial
Services
Travel &
Hospitality
Drop in personal vehicles
ownership
Extinction of traditional
travel agencies
Shift in ADEX from
traditional to digital media
What’s
Next?
8. Partner with
Startups & Fintech
Drive Culture
of Collaboration &
Open Innovation
Invest/Acquire
Startups & Fintech
Re-platforming of
infrastructure to be more
agile
How are banks transforming in light of these disruptions