BIG AIESEC ONLINE
Implementation Webinar Week ONE:

The Why and the Basics
OPANDORS
Changing the Game
Becoming Big AIESEC Online is not
about sending emails faster.

It’s about totally skipping that step.
1. The Why?
2. What is Conversion?
3. Action Steps for this week
What is Conversion?
1

2

PRODUCT EVOLUTION
UNDERSTAND

-------FOCUS

CUSTOMIZE

PRODUCT-CUSTOMER
FLOW

3

4

CUSTOMER FLOW
ATTRACT
------CONV...
The Conversion Stages
The Stages
The user has
passed review
and is raised on
myaiesec.net

The user has
registered for
more information
and give...
The Stages
But how can I do Lead
conversion this on the
ORS?
Action steps for this week?
1. Go to opportunities.aiesec.org!
 Try using the system as if you were a student
 Set up some searches
 Play with your...
2. Look at your previous conversion rates
 Look at your last recruitment and measure the KPIs to
see how well you did
 A...
3. Get Access to your ORS Account
 Email Musketeers@ai.aiesec.org
 Should be connected to your aiesec email
account, wit...
4. Create User Accounts for your MC
 Set Up > Users > Add User
 Use their AIESEC email address with their full name
 MC...
5. Add your LCs as Teams





Set Up > Teams > Add Team
Your MC is the Parent Team
Just their LC Name (LC Rotterdam, e...
6. Customize the OP
 Tick which countries you want to show
 Select the SP and Issues you are promoting
 This is only wh...
7. Educate your MC about the why!
 Ensure your MC understands they purpose
 Make sure you prioritize it for re-planning
...
Next Week, Same time:
Customizing and Marketing
with the OP and ORS!
Becoming Big AIESEC Online is not
about sending emails faster.

It’s about totally skipping that step.
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
BIG AIESEC Online | Week One
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BIG AIESEC Online | Week One

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  • Do you recognise these? Describe how they used to be used? Are they any different from what we do now? The reality is that we are doing things the same as back in the 80s. We still have pink and green forms. We still talk to each other, shuffle our forms, and try find two that match together. We do everything the same as we have always done, just we use emails and myaiesec.net to do it. We need to change. We need to do things differently. We need to get rid of the pink and green form mindset.
  • 5mins (35) The way we look at AIESEC in 2 years time, the AIESEC we dream of, the AIESEC we are responsible for creating doesn’t just do things faster, it totally revolutionises the way we do things. We don’t just raise faster, we totally skip that step.
  • It’s not easy to change, but that doesn’t mean we shouldn’t do it. AI is giving more support to make sure this can happen in your entities before the summer peak, so today we’re going to go through 3 objectives.
  • Some of the MCPs have seen this content, but in case they haven’t cos not all have, please go through it.
  • So which part of the product customer flow do these systems fit? In Attract – Convert – Close
  • RW
  • RW
  • RW
  • Some of the MCPs have seen this content, but in case they haven’t cos not all have, please go through it.
  • 5mins (35) The way we look at AIESEC in 2 years time, the AIESEC we dream of, the AIESEC we are responsible for creating doesn’t just do things faster, it totally revolutionises the way we do things. We don’t just raise faster, we totally skip that step.
  • Beware – you are managing massive change and you run the risk of messing up performance if you don’t manage this change well. That means being prepared and persistent. It will take a while for your entity to be able to deal with the change, but they need you there to support it the whole way through. You can get them to share GCPs from when they’ve managed change well and give inputs on what AI could do to support their implementation.
  • BIG AIESEC Online | Week One

    1. 1. BIG AIESEC ONLINE Implementation Webinar Week ONE: The Why and the Basics
    2. 2. OPANDORS Changing the Game
    3. 3. Becoming Big AIESEC Online is not about sending emails faster. It’s about totally skipping that step.
    4. 4. 1. The Why? 2. What is Conversion? 3. Action Steps for this week
    5. 5. What is Conversion?
    6. 6. 1 2 PRODUCT EVOLUTION UNDERSTAND -------FOCUS CUSTOMIZE PRODUCT-CUSTOMER FLOW 3 4 CUSTOMER FLOW ATTRACT ------CONVERT ------CLOSE DELIGHT -----------------------SHOWCASE
    7. 7. The Conversion Stages
    8. 8. The Stages The user has passed review and is raised on myaiesec.net The user has registered for more information and given some of their information in return The user has gone to the Opportunity Portal and started making searches The user has clicked “show interest” in an Opportunity on the Opportunity Portal The user has not passed review and is no longer considered
    9. 9. The Stages
    10. 10. But how can I do Lead conversion this on the ORS?
    11. 11. Action steps for this week?
    12. 12. 1. Go to opportunities.aiesec.org!  Try using the system as if you were a student  Set up some searches  Play with your profile  Become a user!
    13. 13. 2. Look at your previous conversion rates  Look at your last recruitment and measure the KPIs to see how well you did  Analyze what were the biggest bottle necks for your LCs
    14. 14. 3. Get Access to your ORS Account  Email Musketeers@ai.aiesec.org  Should be connected to your aiesec email account, with your name  Edit your username and account so it is personal to you
    15. 15. 4. Create User Accounts for your MC  Set Up > Users > Add User  Use their AIESEC email address with their full name  MC Super User, and MC User
    16. 16. 5. Add your LCs as Teams     Set Up > Teams > Add Team Your MC is the Parent Team Just their LC Name (LC Rotterdam, enter as Rotterdam) Check Spelling!
    17. 17. 6. Customize the OP  Tick which countries you want to show  Select the SP and Issues you are promoting  This is only what the user will see
    18. 18. 7. Educate your MC about the why!  Ensure your MC understands they purpose  Make sure you prioritize it for re-planning  Check out the BIG AIESEC Online Google Drive
    19. 19. Next Week, Same time: Customizing and Marketing with the OP and ORS!
    20. 20. Becoming Big AIESEC Online is not about sending emails faster. It’s about totally skipping that step.

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