This is the underlying formula behind my own entrepreneurial success. Behind the startup stories of two successful and consecutive exits: STI Internet, Brazil's 4th largest ISP, and hpG, the world's largest free web hosting service in the portuguese language during the "first wave" of the internet. A wave where we had no investors, no grants, no incubators, no accelerators, no demo day, no mentors, no board of advisors, no startup ecosystem..NOTHING. Just pure #GWIT! Success!! Rodrigo Martinez ("RMentrepreneur")

1. Entrepreneurial Success Formula
by Rodrigo Martinez ("RMentrepreneur")

2. S=BD+(V+GS)+F+([C+P]+[MS+I])

3. How bad do you want it? Are you hungry for success?
Burning Desire
‣First things first: Why
•What is YOUR definition of success? What is your
COMPELLING REASON to pursue success?
‣Mindfulness
•What do I know? Who do I know? What do they know?
Identifying successful opportunities.

4. The power of thinking big!
Vision+Goal Setting
‣Vision
•Exit strategy IS your greatest VALUE DRIVER. Where is
there a "fight" going on so that when I build a "weapon"
any of the "fighters" will want to buy my "weapon"?
‣Goal Setting
• Maximum result with minimum investment in time and
money.

5. I think about it every night and day!
Focus
‣Genius
•Laser focus on your PERSONAL GOALS to attain genius.
‣Sacrifice
•Are you willing to pay the price? How will this help me
reach my goals?

6. #GWIT* (GRIT+WIT)
[Courage+Persistence]+[Mental Sharpness+Inventiveness]
‣Fear is the enemy of success!
•Am I worthy? What if I fail? Embrace success! Choose your advisors/
mentors wisely.
‣Passion for Success
•Is your reason compelling enough to "fuel" you all the way to your
goal?
‣Mental Sharpness+Inventiveness
•I will solve this problem with whatever resources I have and/or can
get!

7. *#GWIT is a term I coined on the 27th of January, 2014.
It is a greater predictor of success than "grit".