Improve sales and increase marketing ROI by rethinking the consumer lifecycle for the holiday shopper

2. 3 Challenges of Holiday Marketing:
The competition heats up
Advertising becomes more expensive and inboxes get more crowded.
Customer behavior changes
Your shoppers take on a whole new set of discount craving, speed
shopping, cart abandoning characteristics. Why?
Selling to a different customer
The person that is your customer 10 months out of the year is no longer
your customer. You’re now selling to their aunt, brother, boyfriend, and
co-worker.

3. The competition heats up
93%
of ecommerce retailers will send an
email on Cyber Monday

4. Customer behavior changes
71%
Of holiday shoppers expect free
shipping, and 47% expect free returns.

5. Selling to a different customer
23%
of shoppers in any ecommerce store
shop only during the holidays.

6. Click this picture
for more
ecommerce
holiday stats.
S TO TERRIFY
10 STAT
For more
CE HOLIDAY
ECOMMER
MARKETERS

7. The solution to these
new challenges is not
deeper discounts, more
emails, or bigger
budgets.

8. Get the
Ebook