2014 RJI Mobile Media Research Report 6: Seniors more likely to read news on tablets, size appeals to all ages for leisure reading and watching videos
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Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a much higher percentage of owners aged 55 or older than by those aged 18-34 (see charts 6.1 and 6.5), according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). The opposite was found for news consumption on smartphones (see report 4, charts 4.1 and 4.5).
![Donald W. Reynolds Journalism Institute CHART 6.1 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Consumed news organization content
[ Using a large tablet ]
MEN
WOMEN
18-34
67%
72%
62%
35-54
64%
75%
53%
55 or Older
62%
69%
55%
All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had used their large tablets to get news stories or other content
provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL
53%
48%
58%](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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2014 RJI Mobile Media Research Report 6: Seniors more likely to read news on tablets, size appeals to all ages for leisure reading and watching videos
- 1. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey Charts for Research Report 6 donald w. reynolds journalism instituterji
- 2. Donald W. Reynolds Journalism Institute CHART 6.1 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Consumed news organization content [ Using a large tablet ] MEN WOMEN 18-34 67% 72% 62% 35-54 64% 75% 53% 55 or Older 62% 69% 55% All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had used their large tablets to get news stories or other content provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 53% 48% 58%
- 3. Donald W. Reynolds Journalism Institute CHART 6.2 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent with news organization content Percentages of large tablet news consumers within gender and age groups Large tablet owners who said they had consumed news organization content on their large tablets were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 7% 32% 61% 8% 27% 65% 7% 30% 63% 35-54 Men Women Overall 7% 48% 45% 4 49% 47% 6% 47% 47% 55 or Older Men Women Overall 3 44% 53% 42% 58% 1 44% 55% All Ages Men Women Overall 6% 42% 52% 4 40% 56% 5% 41% 54% < 5 5-20 Minutes More than 20 Minutes
- 4. Donald W. Reynolds Journalism Institute CHART 6.3 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Browsed or searched the Web [ Using a large tablet ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had browsed or searched the Web on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 90% 95% 86% 80% 88% 74% 84% 90% 79%80% 76% 85%
- 5. Donald W. Reynolds Journalism Institute CHART 6.4 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent browsing or searching the Web Percentages of large tablet Web users within gender and age groups Large tablet owners who said they had browsed or searched the Web on their large tablets were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 37% 63% 2 23% 75% 1 30% 69% 35-54 Men Women Overall 4 48% 48% 42% 58% 2 45% 53% 55 or Older Men Women Overall 7% 46% 46% 6% 22% 72% 7% 35% 58% All Ages Men Women Overall 4 44% 52% 2 31% 67% 3 38% 59% < 5 5-20 Minutes More than 20 Minutes
- 6. Donald W. Reynolds Journalism Institute CHART 6.5 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Browsed or searched the Web for news [ Using a large tablet ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had browsed or searched the Web for news on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 70%72% 68% 67% 73% 61% 67% 71% 64%64% 60% 69%
- 7. Donald W. Reynolds Journalism Institute CHART 6.6 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent searching the Web for news Percentages of large tablet Web news seekers within gender and age groups Large tablet owners who said they had browsed or searched the Web for news on their large tablets were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 26% 51% 23% 28% 19% 53% 27% 35% 38% 35-54 Men Women Overall 22% 54% 24% 22% 50% 28% 22% 52% 26% 55 or Older Men Women Overall 17% 66% 17% 21% 50% 29% 19% 59% 22% All Ages Men Women Overall 21% 57% 22% 23% 41% 36% 22% 49% 29% Less than 5 Minutes 5–20 Minutes More than 20 Minutes
- 8. Donald W. Reynolds Journalism Institute CHART 6.7 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Interacted with social media [ Using a Large Tablet ] MEN WOMEN 18-34 54%57% 52% 35-54 50%48% 51% 55 or Older 56%56% 55% All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had interacted with any social media networks on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 62%62%63%
- 9. Donald W. Reynolds Journalism Institute CHART 6.8 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent interacting with social media Percentages of large tablet social media users within gender and age groups Large tablet owners who said they had interacted with social media networks on their large tablets were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 7% 30% 63% 28% 72% 3 29% 68% 35-54 Men Women Overall 18% 49% 33% 34% 66% 9% 41% 50% 55 or Older Men Women Overall 13% 52% 35% 8% 36% 56% 10% 44% 46% All Ages Men Women Overall 13% 43% 44% 2 33% 65% 7% 38% 55% < 5 5-20 Minutes More than 20 Minutes
- 10. Donald W. Reynolds Journalism Institute CHART 6.9 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Read news found within social media [ Using a large tablet ] MEN WOMEN 18-34 44%41% 46% 35-54 35% 31% 39% 55 or Older 44%41% 47% All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had read news found within any social media networks on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 52%53%50%
- 11. Donald W. Reynolds Journalism Institute CHART 6.10 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent reading news within social media Percentages of social media news readers within gender and age groups Large tablet owners who said they had read news found within social media networks on their large tablets were asked about the amount of time they spent with this activity in a typical day. 18-34 Men Women Overall 17% 48% 35% 11% 50% 39% 14% 49% 37% 35-54 Men Women Overall 42% 37% 21% 20% 63% 17% 30% 52% 18% 55 or Older Men Women Overall 40% 40% 20% 21% 63% 16% 29% 53% 18% All Ages Men Women Overall 32% 42% 26% 17% 58% 25% 24% 51% 25% Less than 5 Minutes 5–20 Minutes More than 20 Minutes
- 12. Donald W. Reynolds Journalism Institute CHART 6.11 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Watched movies, TV programs or other videos [ Using a large tablet ] MEN WOMEN 18-34 55% 64% 48% 35-54 40% 46% 35% 55 or Older 52% 59% 47% All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had accessed and watched movies, TV programs or other videos on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 60% 55% 67%
- 13. Donald W. Reynolds Journalism Institute CHART 6.12 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent watching movies,TV or other videos Percentages of large tablet video users within gender and age groups Large tablet owners who said they had accessed and watched movies, TV programs or other videos on their large tablets were asked about the amount of time they spent with this activity in a typical day. 18-34 Men Women Overall 16% 84% 14% 86% 15% 85% 35-54 Men Women Overall 9% 34% 57% 12% 27% 61% 10% 31% 59% 55 or Older Men Women Overall 10% 20% 70% 6% 41% 53% 8% 30% 62% All Ages Men Women Overall 6% 24% 70% 6% 25% 69% 6% 25% 69% < 5 5-20 Minutes More than 20 Minutes
- 14. Donald W. Reynolds Journalism Institute CHART 6.13 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Played games [ Using a large tablet ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had played games on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. OVERALL 43%41% 45% 40%38% 43% 43%40% 46%45%48% 42%
- 15. Donald W. Reynolds Journalism Institute CHART 6.14 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Time spent playing games Percentages of large tablet game players within gender and age groups Large tablet owners who said they had played games on their large tablets were asked about the amount of time (in minutes) they spent with this activity in a typical day. 18-34 Men Women Overall 5% 30% 65% 31% 69% 2 30% 67% 35-54 Men Women Overall 17% 44% 39% 7% 35% 58% 11% 39% 50% 55 or Older Men Women Overall 28% 72% 24% 76% 26% 74% All Ages Men Women Overall 8% 34% 57% 3 31% 67% 5% 32% 63% < 5 5-20 Minutes More than 20 Minutes
- 16. Donald W. Reynolds Journalism Institute CHART 6.15 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. Made purchases or reservations [ Using a large tablet ] MEN WOMEN 18-34 35-54 55 or Older All Ages Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had made any purchases or reservations on their large tablets and, if they had, how many in the week prior to participating in the 2014 RJI Mobile Media Survey. OVER- ALL 30% 2.0 35% 1.7 26% 2.4 42% 3.2 40% 4.3 45% 2.4 33% 2.9 33% 3.0 33% 2.727% 3.4 31% 3.523% 3.4 The average number of purchases or reservations made by large tablet owners who said they had made purchases or reservations in the week prior to taking the survey are shown in white type.
- 17. Donald W. Reynolds Journalism Institute CHART 6.16 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. OVERALL WOMEN Read books [ Using a large tablet ] Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had read any books on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. 18-34 35-54 55 or Older All Ages MEN 39%36% 41% 39%38% 41% 41% 36% 46%45% 55% 33%
- 18. Donald W. Reynolds Journalism Institute CHART 6.17 Roger Fidler • 7/14/14 Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding. OVERALL WOMEN MEN Read magazine content [ Using a large tablet ] Percentages of large tablet owners within gender and age groups Large tablet owners were asked if they had read any magazine content on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey. 18-34 35-54 55 or Older All Ages 16%17% 15% 21% 27% 14% 16%18% 15% 12% 16% 8%
- 19. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org 2014 RJI Mobile Media News Consumption Survey The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project. For more information, contact: Roger Fidler RJI Program Director for Digital Publishing FidlerR@RJIonline.org donald w. reynolds journalism instituterji