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Funnel Lead Marketing - Example Customer Journey

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R
REaDGroup
Business
1 of 5
Consumer Journey Consumer registers on Publisher site – example Fish4.co.uk
Quit Smoking Advert presented Want to quit Smoking? – Claim your free Quit kit today! If you are interested in help and advice and giving up smoking then tick here to receive a voucher for a Free Quit kit, including Free nicorette patches and lots of useful information to help you stop smoking Presented with selected partner offers post registration
Leads Validated & consumer opts in Leads Validated & de-duplicated in real time by Funnel System Name / Postal address / email collected
Follow up email drives to store locator ,[object Object]
Tracking and value attribution Results tracked by source and true cost per action recorded

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Funnel Lead Marketing - Example Customer Journey

  • 1. Consumer Journey Consumer registers on Publisher site – example Fish4.co.uk
  • 2. Quit Smoking Advert presented Want to quit Smoking? – Claim your free Quit kit today! If you are interested in help and advice and giving up smoking then tick here to receive a voucher for a Free Quit kit, including Free nicorette patches and lots of useful information to help you stop smoking Presented with selected partner offers post registration
  • 3. Leads Validated & consumer opts in Leads Validated & de-duplicated in real time by Funnel System Name / Postal address / email collected
  • 4.
  • 5. Tracking and value attribution Results tracked by source and true cost per action recorded