Open House - An effective way to showcase your house for sale and get the best price

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How to Conduct an Effective “Open House”
Presented By -
Nirav Vakharia – Broker Owner @

2. What is an ??
Open houses are a long-standing tradition in the
sale of residential real estate to expose more
people to a home put up for sale.
Open houses are normally held on weekends to
capture more traffic because most people are
off work on weekends.
A real estate agent often suggests to his clients
that they open their home up for an open
house if he thinks that inviting the public to
tour the home will help sell it.
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3. 6 Important Steps for an …
 Selecting the Right Property for open
house
 Pre open house Preparations
 Marketing for More Visitors
 Unique Experience during site visit to
the customers
 Recall Value of your Brand and
Property
 Follow Up Mechanism for results
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4. Right Property for an ..
 It is critical to select the right
property for Open House.
Rightly Priced
Property has to be in a well maintained
condition
Clear Title and Papers of the property
In Demand Community / Area
Semi Furnished/Furnished properties
get better results
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5. The Property We Selected…
Exterior Elevation
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6. 6
The Property We Selected …
Garden Space
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7. 7
The Property We Selected …
Formal Living Room
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8. Preparations before the
 Getting the Property Ready & Presentable:
 Cleaning of the Property
 Watering of Green Areas
 Getting the Marketing tools ready:
 Flyers/Invitations/Brochures ( Design Centre
)
 Open House Post Cards to invite neighbours
 Getting the Tools for a Unique Experience to the
Clients coming on site:
 Music system, Air Freshener, Candies,
Refreshments, Water, Sitting arrangements
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9. Innovative Marketing for More
Visitors to the …
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 Go All Out !!!
Target maximum triggers to attract and invite:
 Neighbours, Potential Buyers, Potential
Sellers, BA Prospects, RE/MAX Affiliates
 Trigger 1: Print Media
 Target the Press medium with the best
response in your city for properties and
make your AD
Stand OUT !!

10. Innovative Marketing for More
Visitors to the …
 Trigger 2: Web Presence
 Iconnect Listing Upload: First step to gaining Web
advantage.
 Slideshare:
http://www.slideshare.net/haritparikh5/high-
endluxurious-4-bhk-bungalow-for-sale-in-manekbaug-
society
 Face book:
• Create a Face book Open House Event and Invite
maximum Friends
– At least 1 week before the Open House & Keep
posting on it daily to increase curiosity about it.
• Pay and Promote Your Open House Event on FB
• http://www.facebook.com/events/list#!/events/3510

11. Innovative Marketing for More
Visitors to the …
You Tube:
Make a small video of couple of minutes outside the
Property for sale and upload it.
Post the Video on Face book on your Wall as well as
Page/Group and Tag as many people as you can.
http://www.youtube.com/watch?v=lALuu476-Vw
Remember: VIDEOS GO VIRAL !!!
Our Open House Video Reached people as per
our Face Book page statistics …
Trigger 3: Email Campaign
Reach out to your database of past clients and leads
Seek support from RO for the same as well
Also take up paid services for Mass Email Campaigns.

12. Innovative Marketing for More
Visitors to the …
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Trigger 4: RE/MAX Network
Informing entire RE/MAX network about the open house
event through BBM/FB/SMS/Emails/Whatsapp
Invite each BO personally with
Design Centre Brochure and get it pasted on the
notice board of their office
Pop by for a better feel good factor to other offices
Invitation Card/Personal note
Collect Matching listings from other offices for
sharing options to coming Clients.
Trigger 5: Invitation to Neighbourhood
Open House Invitation cards were distributed in
bungalows in like wise societies in the neighborhood.
Personal Invitation to the immediate neighbours

13. Design Center Invitation Postcard
Front
Back
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14. Innovative Marketing for More
Visitors to the …
Open House Sign
 Trigger 6: Direction Signs/Open House Signs
 We missed doing this but realized later
 This is a very critical requirement for Open House
 Gives directions to the property
 Generates more visitors on busy roads
 Making this concept popular in India is something only
RE/MAX can do.
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15. Unique Experience to Visitors ..
Experience is all about senses:
5 Basic Senses to be kept in Mind
 Visual: Prepare the property in such a way that it’s a great
feeling to see the same.
e.g. - Colourful Balloons, Bright Bed Sheets, Clean Premises
 Smell: Spray Air Freshener in the house for a better appeal
 Taste: We arranged Chocolates/ice creams and Cold mineral
water bottles for all visitors
 Sound: Have soft music playing in the back ground
 Touch: Let the customer touch and feel any thing in the
house and have a first hand experience to his probable future
Home. Do Have proper seating arrangements in place.
 Brand your Property with RE/MAX Posters/Standee’s for overall
customer awareness of OUR BRAND.
 We managed to touch all senses for a pleasant experience to
our visitors.
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16. RE/MAX Branding & Visibility
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17. RE/MAX Branding & Visibility
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18. RE/MAX Branding & Visibility
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19. Recall Value of Brand & Property
 It is critical to build a recall value for:
The Property
The Broker Associate
The Broker Office
 Each and Every visitor was handed over a
Realty Solutions envelope containing:
 Design Centre Brochure of the property
 Personal Note – thanking them for visiting
 Visiting cards with photo’s of BA and BO
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20. Design Center Brochure ..
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21. Follow Up Mechanism of Leads ..
 A visitors feedback form was filled for all who came which
contained:
 Personal Details, Email, Mobile
 Source of Lead
 Basic Actual Need &
 Time in which they wish to buy
 On the Next day of Open House:
 Thank you email to all the visitors for visiting
 Thank you SMS to all the visitors
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22. Sign In Sheet for Visitors ..
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23. Cost v/s Results of …
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Overall including all the mediums of advertising
and printing expenses, our total cost amounted to
Rs. 25000 approx.
However we gained:
Brand Awareness of great level
Anxiety and curiosity amongst neighbours
Brand Recall to over 50 visitors who had a
Unique and Pleasant Experience of seeing a
property
Hopefully this transaction will be done and
this will get us future buyers and future
seller leads as well.

24. Heart Felt Thanks !!
 We would like to thank the following for this
Successful Open House:
 Regional Owners of RE/MAX MGM and entire
RO team for their support/help and advice.
 TOM FERRY Coaching Manual
 Brian Buffini Coaching
 RE/MAX Design Centre for wonderful
marketing tools
 RE/MAX Network of BO’s and BA’s of
Ahmedabad
 Entire Team of BA’s and Admin of
RE/MAX Realty Solutions.
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