What is Growth Hacking? This presentation is talking about Growth Hacking and how do we apply to startup companies. Qiscus TechTalk presents Jon Eilerman, growth hacker, to talk about how growth hacking affects on Qiscus marketing.

1. INTRODUCTION TO
GROWTH HACKING
By Jon Eilerman
Growth Hacking - qisc.us

2. OVERVIEW
•
What is Growth Hacking
•
Where did it come from?
•
Why is it key to focus on
“Growth” for your startup?
•
How do you implement a
growth strategy into your
startup?

3. WHAT IS GROWTH HACKING
•
The term was coined by
Marketer Sean Ellis.
•
Sean is well known for
helping internet
companies achieve
massive Growth ex.
Dropbox, LogMeIn,
EventBrite, qualaroo.

4. COMPANY EXAMPLES OF
GROWTH HACKING
•
Email
•
Integration/APIs
•
Onboarding processes
•
Content Marketing
•
Mobile

5. HOTMAIL
•
Hotmail is one of the earliest example of viral
growth.
•
Only 70 Million internets users in the World
(1996)
•
Hotmail grew its user base to 12 million before
being acquired.
•
Email signature
•
PS: I Love You. Get Your Free Email at Hotmail
“Just six words at the bottom of every Hotmail
email sent, the product itself became Hotmail’s
promotion and distribution channel. “

6. TRADEGECKO
•
Tradegecko is a Saas
Inventory Management
system for ecommerce and
wholesalers
•
Utilizing APIs and
Integrations for “Quality”
user acquisition.
•
Creating stickyness with you
product ex. Dropbox/Drive

7. LOG-ME-IN
•
Remote desktop software.
•
Problem: User download and
installation. Pricing? Pitch Copy?
•
Pricing and onboarding steps
needed to be tweaked to reduce
churn (losing users during the sign
up process).
•
Solution: Reverse engineer other
onboarding processing of other
popular software products. (skype,

8. BUFFER
•
Buffer is an app that queues
social media post for sharing later.
•
Buffer acquired their first 50,000
users via content marketing.
•
Founders starting writing quality
blog posts on social media,
startups, and life hacking.
•
Part of their success was due to
producing great content that gets
gets shared and creating a loyal
following (Brand Building).

9. HOW TO IMPLEMENT GROWTH
HACKING INTO YOUR STARTUP
•
Email
•
Integration/APIs
•
Onboarding processes
•
Content Marketing
•
Events
•
Mobile

10. THINGS TO CONSIDER
•
Product Market fit
•
Industry
•
Culture: Difference between
US and SEA-IN (Self
Onboarding)
•
User behavior
•
Data driven

11. WHAT GROWTH STRATEGIES
IS QISCUS USING?
•
Email acquisition
(invite friends) ex. via
email invite or “@call”
•
Content Marketing
(Podcasting and
Blogging)
•
Event Sponsorship
(Free software trials)
and networking