SEO-strategy-planning

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Search Training with Brian MacDonald from Barefoot Proximity at the Digital Day event of Proximity BBDO Sweden September 27th 2011.

Technology Design

search PEARCE
SIMON Strategy
DIGITAL STRATEGY
& Planning

What keywords should I be targeting?

What are my competitors ranking for?

Are those keywords realistic?

How can I get more inbound links?

How can I stay ahead of competitors?

2

What keywords should I be targeting? Google Keyword Tool

What are my competitors ranking for? Spyfu & Ispionage

Are those keywords realistic? Difﬁculty Tool

How can I get more inbound links? Open Site Explorer

How can I stay ahead of competitors? Domain Alert

3

What keywords should I be targeting? Google Keyword Tool

What are my competitors ranking for? Spyfu & Ispionage

Inputs: Potential Keywords
Outputs: Expanded Keyword List & Competitiveness

5

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SEO-strategy-planning

1. search PEARCE SIMON Strategy DIGITAL STRATEGY & Planning

2. What keywords should I be targeting? What are my competitors ranking for? Are those keywords realistic? How can I get more inbound links? How can I stay ahead of competitors? 2

3. What keywords should I be targeting? Google Keyword Tool What are my competitors ranking for? Spyfu & Ispionage Are those keywords realistic? Difﬁculty Tool How can I get more inbound links? Open Site Explorer How can I stay ahead of competitors? Domain Alert 3

4. What keywords should I be targeting? Google Keyword Tool Inputs: Content, IA, Brand Outputs: Potential Audience & Content Adjustments 4

5. What keywords should I be targeting? Google Keyword Tool What are my competitors ranking for? Spyfu & Ispionage Inputs: Potential Keywords Outputs: Expanded Keyword List & Competitiveness 5

6. What keywords should I be targeting? Google Keyword Tool What are my competitors ranking for? Spyfu & Ispionage Are those keywords realistic? Difﬁculty Tool Inputs: Full Keyword List Outputs: Realistic Opportunities 6

7. What keywords should I be targeting? Google Keyword Tool What are my competitors ranking for? Spyfu & Ispionage Are those keywords realistic? Difﬁculty Tool How can I get more inbound links? Open Site Explorer Inputs: Content, Current Links, Competitors Outputs: Competitors’ links & opportunities 7

8. What keywords should I be targeting? Google Keyword Tool What are my competitors ranking for? Spyfu & Ispionage Are those keywords realistic? Difﬁculty Tool How can I get more inbound links? Open Site Explorer How can I stay ahead of competitors? Domain Alert Inputs: Competitors Outputs: Preemptive Opportunities 8

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