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Poke a hole in it

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Sometimes all a business owner needs is a second set of eyes.

Sometimes all a business owner needs is a second set of eyes.

Published in: Business

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  • 1. Sometimes All It Takes is a Second Set of Eyes
  • 2. When I speak before an audience of business owners I usually ask “By a show of hands, how many of you have a Business Plan?”
  • 3. Usually half of the hands go up.
  • 4. Then I ask “For those with your hands up, how many of you have it in writing?”
  • 5. About half of those hands go down.
  • 6. And I follow that up with “And finally, for those with your hands still up, how many of you have updated it in the past year?”
  • 7. About half of the hands left go down.
  • 8. So our strategy team started thinking. “Instead of an all-or-nothing approach, what if there was a simple way to help Business Owners by becoming a second set of eyes? What if we could review their existing Business Plan and give them feedback … to poke holes in what they already have?”
  • 9. And an idea was born!
  • 10. To learn more, visit http://pokeaholeinit.com