Poke a hole in it

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Sometimes all a business owner needs is a second set of eyes.

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Poke a hole in it

  1. 1. Sometimes All It Takes is a Second Set of Eyes
  2. 2. When I speak before an audience of business owners I usually ask “By a show of hands, how many of you have a Business Plan?”
  3. 3. Usually half of the hands go up.
  4. 4. Then I ask “For those with your hands up, how many of you have it in writing?”
  5. 5. About half of those hands go down.
  6. 6. And I follow that up with “And finally, for those with your hands still up, how many of you have updated it in the past year?”
  7. 7. About half of the hands left go down.
  8. 8. So our strategy team started thinking. “Instead of an all-or-nothing approach, what if there was a simple way to help Business Owners by becoming a second set of eyes? What if we could review their existing Business Plan and give them feedback … to poke holes in what they already have?”
  9. 9. And an idea was born!
  10. 10. To learn more, visit http://pokeaholeinit.com

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