Understanding the Power of Content Marketing

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Join a detailed discussion around the importance of content in a B2C and B2B world. We’ll discuss best-in-class examples of infographics, corporate blogs, and strategies on how to create content that drives individuals to buy into your brand.

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  • Hey, the power of Content Marketing is no more a mystery but the way you portrayed it is just marvellous. You have explained Content Marketing since its origin, till today's overwhelming Scenario. We at Tangerine Digital (www.tangerinedigital.com) completely believe in the power of Content Marketing as an effective tool for targeting the Audience for specific Businesses and attracting new prospects eventually build a relationship of Trust and Loyalty.
    Thank you so much
    Team Tangerine Digital
    (www.tangerinedigital.com)
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Understanding the Power of Content Marketing

  1. 1. The Power of Content Marketing
  2. 2. The Content Team Nate Riggs NateRiggs.com Stacey Bishop Scale Ventures Chris Moody Compendium
  3. 3. The Content Team
  4. 4. “Content is king” Who coined that phrase?
  5. 5. @juntajoe @nateriggs #contenthabits
  6. 6. @jaybaer @nateriggs #contenthabits
  7. 7. Bill Gates? @nateriggs #contenthabits
  8. 8. @nateriggs #contenthabits
  9. 9. Primetme Television viewership is on the decline @nateriggs #contenthabits
  10. 10. Broadcast is being interrupted by streaming and video @nateriggs #contenthabits
  11. 11. @nateriggs #contenthabits
  12. 12. What is driving the rise of content marketing? Changes in Consumer Habits @nateriggs #contenthabits
  13. 13. - @nateriggs “The secret to success as content marketers is to adopt new habits inside your business” @nateriggs #contenthabits
  14. 14. = = Charles Dighigg:The Habit Loop @nateriggs #contenthabits
  15. 15. Habit 1: Create Content with potential to spread. STEPPS: Why Things Catch On • Social Currency • Triggers • Emotions • Public • Practical Value • Stories @nateriggs #contenthabits
  16. 16. Habit 2: Cast your audience as the hero. @nateriggs #contenthabits
  17. 17. Habit 2: Create „Youtility‟ content 6 Blueprints to Create Youtility: 1. Identify Customer Needs 2. Map them to useful marketing 3. Market your marketing 4. Insource Youtility 5. Make it a process, not a project 6. Keep score @nateriggs #contenthabits
  18. 18. Habit 4: Assign a value to your content @nateriggs #contenthabits
  19. 19. Habit 5: Actively participate in the conversation @nateriggs #contenthabits
  20. 20. Habit 6: Identify and embrace brand advocates @nateriggs #contenthabits
  21. 21. Habit 7: Be willing to take calculated risks @nateriggs #contenthabits
  22. 22. - @nateriggs “The secret to success as content marketers is to adopt new habits inside your business” @nateriggs #contenthabits
  23. 23. The Content Team Nate Riggs NateRiggs.com Stacey Bishop Scale Ventures Chris Moody Compendium

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