Marketing Research Proposal

1. PRESENTER: CRYSTAL, PRASHANT & WILL
SUBMITTED TO: NIKKI WINGATE
UNIVERSITY OF BRIDGEPORT
Research Proposal
FOR

2.  To encourage the company to give exclusive deals to the
existing customers.
 Which directly effect the sales of the product.
 And doing this kind of activity will work as a sustainable
strategy to add value to the brand.
Agenda

3. Company Background
Samsung electronics a Korean based global electronics company.
US headquarters at Ridgefield Park, NJ
Source: http://arstechnica.com/

4. Business Objective
 Samsung reported a staggering
20% drop in sales and 49%
collapse in its profits because of
decline sales of his galaxy
smartphone (Business Insider,
2014).
 High end Competitor Apple
 Low end Competitor Xiaomi
To give Samsung’s smartphones
sales a boost.
Source: www.nielsen.com/

5. Research Objective
 We will include a segment of smartphones buyers coming
in stores.
 We will ask them to fill the questionnaire.
 Main objective is to examine consumer response on
exclusive deals.
 To encourage company for giving more exclusive offers to
their existing customers.

6. Research Question &
Hypothesis
 Whether consumer response for exclusive deals will be
heightened relative to those that are more inclusively
available in the marketplace? And encourage them to buy
that product?
Means being a customer of the brand has advantage.
H1H2
Stronger deal exclusivity effects will be observed on customers who
need uniqueness.
Stronger deal exclusivity effects will be observed for customers who
hold more favorable attitudes toward brand.

7. Research Design
One Dependent Variable
“Deal”
Another Independent
Variable “Brand loyalty”
Independent Variable “the
attitude of consumers’ to
reach uniqueness”

8. Data Collection
 A team of students from UB will be given task of
observing and getting questionnaire filled.
 The data will be collected during stores opening hours.
 These students would be briefed about the research and
how to collect the data.
 100% scrutiny of the questionnaire.

9. Key Information
 Target group – people above age 18 years.
 Data collection – Quantitative (Interval Scale)
Field survey
Sampling – Simple Random sampling (low cost)
Sampling size – 150
Example question: If company gives 50GB of cloud space
to existing customers?
Very
Bad
Bad Slight
bad
Neutral Slightly
good
Good Very
Good

10. Data Analysis
 Data will be analyzed statistically (on a seven-point scale).
 We will do Regression analysis for estimating the
relationships among variables.

11. Deliverables (Flow Chart)
 10Days: Client interaction & gathering information
 6Days: Initiating study
 3Days: Questionnaire design
 10Days: Field Study
 4Days: Coding data analysis & develop plan
 2Days: Report writing
 1Day: Presentation
Start
1
End
2
3 4 5 6
7
10D
6D
10D
4D
3D 10D 4D
2D
1D
Total: 40 Days

12. Deliverables
 A power point report on the findings of the study.
 The filled in questionnaire by the respondents.
 Detailed project report with analysis and suggestions.
 Milestones:
 Step 3 Proposal
 Step 5 Data collection complete
 Step 7 Final report completion

13. Ethical Issues
Researchers Rights & Obligations
Respondents Rights &
Obligations
Sensitive Research Matters

14. Findings
The
research
importance
H1 H2
H1 and H2 are verified.
The importance is the objective of the research.

15.  http://www.businessinsider.com/samsung-v-apple-smartphone-sales-
and-profits-2014-10#ixzz3YYDZRyCv
 http://www.nielsen.com/us/en/insights/news/2015/smartphone-
owners-are-as-diverse-as-their-devices.html
References

16. Q & A
END OF PROPOSAL