Mike Carter's Presentation

Internet advertising versus traditional advertising \"Half the money I spend on advertising is wasted; the trouble is, I don't know which half\" John Wanamaker, 1890’s considered the father of modern advertising thanks to the internet now you know in 2008

the Zoomf crash course to online marketing

Online marketing 101 for Estate Agents 3 simple steps 1. analytics 2. reporting 3. how t o measure CPA

Analytics for your website your website analytics ers p rovid

U sers per day? does it come f rom? (referrer) Where W here do they go? ge? How does it chan ? view s? How many emails? calls

Reporting onKeyw trafﬁcord queries from search engines before hittin g your website

Reporting on trafﬁc Clicks to my website Google Google Paid Yahoo RM Zoomf etc Jan 123,456 123,456 123,456 123,456 123,456 123,456 Feb 123,456 123,456 123,456 123,456 123,456 123,456 Mar 123,456 123,456 123,456 123,456 123,456 123,456

Reporting on trafﬁc Views of my property details Google Google Paid Yahoo RM Zoomf etc Jan NA NA NA 123,456 123,456 123,456 Feb NA NA NA 123,456 123,456 123,456 Mar NA NA NA 123,456 123,456 123,456

Reporting on trafﬁc Emails Sent Google Google Paid Yahoo RM Zoomf etc Jan NA NA NA 123,456 123,456 123,456 Feb NA NA NA 123,456 123,456 123,456 Mar NA NA NA 123,456 123,456 123,456

ua re yo h ow wit n rm ed ! a led ge kn ow

Cost per email = Emails / Spend Cost per clicks = Clicks / Spend Cost per property view = View / Spend OR big picture (Emails + Clicks + Views)/ Spend = COST PER ACTION cost per action is what you should care about

now you can make informed decisions ! prop erty portals ? vertical sea rch engines? yellow pages sites? Pay per click engines? classiﬁed s websites? Vote Obama! ) (shameless plug there ..... its a big world out

..... d on’t be a p ortal-head

Then it’s simple.... what’s working g what’s not workin th what is my C PA month to mon ? verti se cost-effectively w here else can I ad dapt improv e, test, change, a become a property market ing kung-fu master

On line to ofﬂine ? Ask your customers !

Keyw ords at £7 per ke ywo rd? ing-chun g style I like your w .com ! Zoomf

Mike Carter's Presentation

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