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Internet advertising versus traditional advertising



       quot;Half the money I spend on advertising is
     wasted; t...
the Zoomf crash course to
     online marketing
Online marketing 101 for Estate Agents




                             3 simple steps
                             1. ana...
Analytics for your website



your website


                                analytics




                               ...
U sers per day?




      does it come f rom? (referrer)
Where
                          W here do they go?
              ...
Reporting onKeyw
             trafficord queries from
            search   engines before
           hittin g your website
Reporting on traffic
                                           Clicks to my website
      Google    Google Paid   Yahoo   ...
Reporting on traffic
                                Views of my property details
      Google   Google Paid   Yahoo    RM ...
Reporting on traffic
                                                    Emails Sent
      Google   Google Paid   Yahoo    ...
ua re
      yo h
  ow wit
n
   rm ed       !
 a      led ge
  kn ow
Cost per email = Emails / Spend
  Cost per clicks = Clicks / Spend
Cost per property view = View / Spend
           OR big...
now you can make
                         informed decisions !
                                           prop erty portal...
..... d on’t be a
p ortal-head
Then it’s simple....
what’s working
                   g
what’s not workin
                                  th
what is my...
On line to offline ?
Ask your   customers !
Keyw ords at

 £7  per
ke ywo rd?
             ing-chun g style
I like your w .com !
         Zoomf
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Mike Carter's Presentation

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Transcript of "Mike Carter's Presentation"

  1. 1. Internet advertising versus traditional advertising quot;Half the money I spend on advertising is wasted; the trouble is, I don't know which halfquot; John Wanamaker, 1890’s considered the father of modern advertising thanks to the internet now you know in 2008
  2. 2. the Zoomf crash course to online marketing
  3. 3. Online marketing 101 for Estate Agents 3 simple steps 1. analytics 2. reporting 3. how t o measure CPA
  4. 4. Analytics for your website your website analytics ers p rovid
  5. 5. U sers per day? does it come f rom? (referrer) Where W here do they go? ge? How does it chan ? view s? How many emails? calls
  6. 6. Reporting onKeyw trafficord queries from search engines before hittin g your website
  7. 7. Reporting on traffic Clicks to my website Google Google Paid Yahoo RM Zoomf etc Jan 123,456 123,456 123,456 123,456 123,456 123,456 Feb 123,456 123,456 123,456 123,456 123,456 123,456 Mar 123,456 123,456 123,456 123,456 123,456 123,456
  8. 8. Reporting on traffic Views of my property details Google Google Paid Yahoo RM Zoomf etc Jan NA NA NA 123,456 123,456 123,456 Feb NA NA NA 123,456 123,456 123,456 Mar NA NA NA 123,456 123,456 123,456
  9. 9. Reporting on traffic Emails Sent Google Google Paid Yahoo RM Zoomf etc Jan NA NA NA 123,456 123,456 123,456 Feb NA NA NA 123,456 123,456 123,456 Mar NA NA NA 123,456 123,456 123,456
  10. 10. ua re yo h ow wit n rm ed ! a led ge kn ow
  11. 11. Cost per email = Emails / Spend Cost per clicks = Clicks / Spend Cost per property view = View / Spend OR big picture (Emails + Clicks + Views)/ Spend = COST PER ACTION cost per action is what you should care about
  12. 12. now you can make informed decisions ! prop erty portals ? vertical sea rch engines? yellow pages sites? Pay per click engines? classified s websites? Vote Obama! ) (shameless plug there ..... its a big world out
  13. 13. ..... d on’t be a p ortal-head
  14. 14. Then it’s simple.... what’s working g what’s not workin th what is my C PA month to mon ? verti se cost-effectively w here else can I ad dapt improv e, test, change, a become a property market ing kung-fu master
  15. 15. On line to offline ? Ask your customers !
  16. 16. Keyw ords at £7 per ke ywo rd? ing-chun g style I like your w .com ! Zoomf
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