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Presentation to the American Marketing Association Nonprofit conference in Washington, D.C. - July 15th, 2013 #AMANP
A 3-hour workshop titled "Your Nonprofit is Using the Internet Wrong (and what to do about it)"
We started with a analysis of each attendees' digital marketing efforts and outline some basic goals for the workshop.
Then we dug into an analysis of each nonprofit website:
- Calls to Action
- Conversion rate
We did a complete SEO site audit of all sites and walked through those with attendees, and then we spent a good bit of time talking about email marketing best practices and answering questions.
Finally, as I started to run out of time, we talked about retargeting ad campaigns and then went back to the original "grade" from the beginning of the class and I had everyone develop an action plan for the priorities that they need to focus on for their site.