1. How to Make More
Money Through Online Ads

2. Agenda
• What types of ads can we use?
• Is it worth of the effort?
• How to earn more from text ads?
• What to do with display ads?

3. What Are the Options?
display ads
text ads
video ads
affiliate
paid links
paid content

4. Is it Worth?
revenue = views / 1000 * RPM
• ad type & size
• ad placement on page
• context
• page views • number of users
• ads per page • sales channel
• sold inventory % • pricing model
• cost of sales
• relevancy
• other tech factors
2 Kč < RPM > 200 Kč

5. Text Ads Optimization
photo J>Ro

6. PPC Systems
Net RPM CTR Net CPC
eTarget 3.1 0.2 10.0
Online Google 10.0 0.9 7.3
Sklik 5.9 1.0 3.6
Try it on your web site!

7. Before & After…

8. Before & After…
+ 42 %

9. All Work And No Play Makes … No Revenue

10. The Results

11. 10 Tricks to Earn More Money from AdSense
1. The ads shouldn’t appear too much like … ads.
2. A/B test everything.
+ Bonus: connect your AdSense with Analytics

12. Display Ads
We all LOVE them!

13. How to Sell the Ads?
photo venetianlasvegas
own sales force
media agency
photo Giorgio Tomassetti
photo || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL ||
automated selling

14. Automated Selling

15. Price Floors
• Yield maximization
• Direct sales protection

16. Ad Placements

17. Ad Formats
• Google Network & IAB vs. SPIR & CZ market

18. Packaging Matters!
publisher ♥
PLACEMENTS
IMPRESSIONS – CPT
CLICKS – PPC
CONVERSIONS – PPA
♥ advertiser

19. Always Skate Where the Puck is Going to Be.
placement audience
targeting targeting

20. There is NO Silver Bullet.
Try.
Test.
photo Alan Berning
Play.

21. ?!
matej.novak@centrumholdings.com
http://www.linkedin.com/in/matejnovak
http://www.doublesense.cz/clanky/