Make More Money through Online Ads

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WebExpo Prague 2012 presentation on web content monetization through text and display ads.

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Make More Money through Online Ads

  1. 1. How to Make MoreMoney Through Online Ads
  2. 2. Agenda• What types of ads can we use?• Is it worth of the effort?• How to earn more from text ads?• What to do with display ads?
  3. 3. What Are the Options? display ads text ads video ads affiliate paid links paid content
  4. 4. Is it Worth? revenue = views / 1000 * RPM • ad type & size • ad placement on page • context• page views • number of users• ads per page • sales channel• sold inventory % • pricing model • cost of sales • relevancy • other tech factors 2 Kč < RPM > 200 Kč
  5. 5. Text Ads Optimization photo J>Ro
  6. 6. PPC Systems Net RPM CTR Net CPC eTarget 3.1 0.2 10.0 Online Google 10.0 0.9 7.3 Sklik 5.9 1.0 3.6 Try it on your web site!
  7. 7. Before & After…
  8. 8. Before & After… + 42 %
  9. 9. All Work And No Play Makes … No Revenue
  10. 10. The Results
  11. 11. 10 Tricks to Earn More Money from AdSense1. The ads shouldn’t appear too much like … ads.2. A/B test everything. + Bonus: connect your AdSense with Analytics
  12. 12. Display AdsWe all LOVE them!
  13. 13. How to Sell the Ads? photo venetianlasvegas own sales forcemedia agency photo Giorgio Tomassettiphoto || UggBoy♥UggGirl || PHOTO || WORLD || TRAVEL || automated selling
  14. 14. Automated Selling
  15. 15. Price Floors• Yield maximization• Direct sales protection
  16. 16. Ad Placements
  17. 17. Ad Formats• Google Network & IAB vs. SPIR & CZ market
  18. 18. Packaging Matters!publisher ♥ PLACEMENTS IMPRESSIONS – CPT CLICKS – PPC CONVERSIONS – PPA♥ advertiser
  19. 19. Always Skate Where the Puck is Going to Be. placement audience targeting targeting
  20. 20. There is NO Silver Bullet. Try. Test.photo Alan Berning Play.
  21. 21. ?! matej.novak@centrumholdings.comhttp://www.linkedin.com/in/matejnovak http://www.doublesense.cz/clanky/

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