Facebook Lead Generation Ads For Car Dealers
Facebook’s Lead Gen Ads are streamlining the sales funnel and offer car dealers a new way to capture leads. Lead Ads are a new type of Facebook ad unit that displays on mobile devices only within the News Feed. Facebook users can enter in voluntary information right within the ad unit, opposed to clicking through to a web page to take an action. For users, it provides an easy way to request information for cars. For dealers, it's a great way to increase leads on Facebook - usually by 300% or more! This session will introduce our Beta program for Facebook Lead Gen ads that integrates with your CRM. There is limited space in our Beta program, so hurry and register today! Once you have registered, we will send you the information you need to join the webinar. Sign up for our next webinar, and get exclusive access to our upcoming Beta test group! Hurry, limited spots available!
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Facebook Lead Generation Ads For Car Dealers
- 1. Facebook Lead Ad Generation BETA
- 3. About CF Search Marketing • Started 2007 • Automotive Digital Marketing • FCA Preferred Vendor (Chrysler Digital) • Services (Full Service Digital Marketing Company) – Search (PPC) – Display – SEO – Social Media Marketing – Reputation Management – Video SEM – Social Advertising – Craigslist Automatic Posting Services
- 4. Facebook Lead Gen Beta • Marketing Trends – Facebook • Facebook Ad Types – In General – Lead Gen Ads • Results • Our Beta Program – CRM Integration – Minimum Participation Requirements • Questions
- 6. Marketing Trends • Ad revenues on Facebook continue to grow • And for good reason… • Actually seeing real ROI at this point • For many years, not really the case…
- 7. Marketing Trends • But, for a long time, it’s was hard to find decent ROI on Facebook • Typical ROI Metrics – Likes – FB Webclick Stats • GA Metrics • Conversions – Engagements – Page Reach
- 8. Marketing Trends • Now we have GAMECHANGER • FB Lead Ads
- 10. Facebook Ad Types • Facebook Advertising Types – Ones we typically recommend… • Clicks to Website • Video Views • Lead Generation – Trad. Social Media • Page Likes • Page Post Engagement
- 11. Lead Gen Ads
- 12. Facebook Lead Gen Ads WHAT ARE THEY • Lead Gen ads create ROI for your dealership like never before! • Easy to fill, mobile-friendly forms, directly through Facebook! • You can ask up to 3 Custom Questions, that matter to you the most • Collects Demographics Automatically! – (Name, Phone, Email) – Remember – people are already logged into Facebook • Offer is key: – Leverage and Offer or “Beat Everyone’s Price” • Success Areas – New – Used – Secondary Financing
- 13. Facebook Lead Gen Ads TARGETING • Targeting… • Lot’s of options… – Placement… • Mobile News Feed • Desktop News Feed – Behavior Targeting • In Market (Make/Model) – Geo’s – Custom Audiences – Day parting
- 14. Facebook Lead Gen Ads Examples
- 15. Facebook Lead Gen Ads AD EXAMPLE https://www.facebook.com/257857224227318/posts/1085843771428655?_r dr=p&business_id=741956519206248
- 16. Lead Gen Ads Results
- 17. Facebook Lead Gen Ads RESULTS CPA RANGING FROM $30 AVERAGE CPA $70
- 18. Our Beta Program
- 19. Facebook Lead Gen Software • We use FB Marketing API • With FB, when leads are generated, they are sent to backend • With our software, they go DIRECTLY to your CRM • Or wherever else you want in ADF format Integrates with your CRM
- 20. Beta Requirements • The Minimum Spend is $2000 / Month • Depending on PMA, we would recommend higher • 90-day Commitment • You’ll get Monthly reporting via one of our Digital Analysts