Debunking The Hyperlocal Glory
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Debunking The Hyperlocal Glory

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"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific ...

"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific posts.

Presented at Real Estate Word Camp. Denver, CO. April 12, 2010.

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Debunking The Hyperlocal Glory Presentation Transcript

  • 1. Debunking the Hyperlocal Glory
    Jay Thompson
    PhoenixRealEstateGuy.com
    @PhxREguy
    Real Estate WordCamp
    April 12, 2010
    Denver, Colorado
  • 2. Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 3. Real estate advertising Webinar:Fine tune your hyperlocal focus ...
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 4. By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 5. Your (real estate) blog can not be successful unless your focus is hyper local
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 6. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 7. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 8. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 9. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 10. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 11. If you received an article that you know could be better written or more compelling, what would you do with it?
    Publish it.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 12. Don’t Get Me Wrong
    Hyperlocal is good for
    Search Engine Results
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 13. Search Engines Drive Visitors
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 14. Don’t Get Me Wrong
    Hyperlocal is good for
    Search Engine Results
    Single neighborhood sites
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 15. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 16. Don’t Get Me Wrong
    Hyperlocal is good for
    Search Engine Results
    Single neighborhood sites
    A portion of your overall blog strategy
    Do what Mariana said… FAQs, tips, community info, etc.
    But BE PERSONAL!
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 17. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 18. Don’t do this, but…
    Comment: So how much traffic will this post drive and how many home will it sell? Playing on peoples emotions to get traffic is a low life move.
    My response: Neither traffic or selling homes is the point. At all. I should have just deleted your comment, particularly since you don’t have the guts to put your name on it. But instead I left it as a reminder to people that the internet is full of assholes.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 19. Unsolicited Feedback From A-hole Comment:
    “I saw your response to the idiot on your blog. Any agent honest enough to call out a site visitor is the right agent for me.”
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 20. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 21. Your obvious conections, concerns and knowledge of the real estate industry was a major factor in our selecting you and Francy to be our agents
    I can get market stats lots of places. I come to your site to get your opinion on things. I do like your statistics articles where you interpret the results and describe what the data means. Too many places just throw up a chart and expect me to interpret it.
    If a neighborhood post is one I'm aware of, I read it. If not, I just skim it to see if its an interesting place.
    I love your random musings. Always entertaining, I think it just shows who you are.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp