Debunking The Hyperlocal Glory


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"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific posts.

Presented at Real Estate Word Camp. Denver, CO. April 12, 2010.

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Debunking The Hyperlocal Glory

  1. 1. Debunking the Hyperlocal Glory<br />Jay Thompson<br /><br />@PhxREguy<br />Real Estate WordCamp<br />April 12, 2010<br />Denver, Colorado<br />
  2. 2. Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level<br />Jay Thompson @PhxREguy RE WordCamp<br />
  3. 3. Real estate advertising Webinar:Fine tune your hyperlocal focus ...<br />Jay Thompson @PhxREguy RE WordCamp<br />
  4. 4. By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition.<br />Jay Thompson @PhxREguy RE WordCamp<br />
  5. 5. Your (real estate) blog can not be successful unless your focus is hyper local<br />Jay Thompson @PhxREguy RE WordCamp<br />
  6. 6. Jay Thompson @PhxREguy RE WordCamp<br />
  7. 7. Jay Thompson @PhxREguy RE WordCamp<br />
  8. 8. Jay Thompson @PhxREguy RE WordCamp<br />
  9. 9. Jay Thompson @PhxREguy RE WordCamp<br />
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  11. 11. If you received an article that you know could be better written or more compelling, what would you do with it?<br /> Publish it.<br />Jay Thompson @PhxREguy RE WordCamp<br />
  12. 12. Don’t Get Me Wrong<br />Hyperlocal is good for<br />Search Engine Results<br />Jay Thompson @PhxREguy RE WordCamp<br />
  13. 13. Search Engines Drive Visitors<br />Jay Thompson @PhxREguy RE WordCamp<br />
  14. 14. Don’t Get Me Wrong<br />Hyperlocal is good for<br />Search Engine Results<br />Single neighborhood sites<br />Jay Thompson @PhxREguy RE WordCamp<br />
  15. 15. Jay Thompson @PhxREguy RE WordCamp<br />
  16. 16. Don’t Get Me Wrong<br />Hyperlocal is good for<br />Search Engine Results<br />Single neighborhood sites<br />A portion of your overall blog strategy<br />Do what Mariana said… FAQs, tips, community info, etc. <br />But BE PERSONAL!<br />Jay Thompson @PhxREguy RE WordCamp<br />
  17. 17. Jay Thompson @PhxREguy RE WordCamp<br />
  18. 18. Don’t do this, but…<br />Comment: So how much traffic will this post drive and how many home will it sell? Playing on peoples emotions to get traffic is a low life move.<br />My response: Neither traffic or selling homes is the point. At all. I should have just deleted your comment, particularly since you don’t have the guts to put your name on it. But instead I left it as a reminder to people that the internet is full of assholes.<br />Jay Thompson @PhxREguy RE WordCamp<br />
  19. 19. Unsolicited Feedback From A-hole Comment:<br /> “I saw your response to the idiot on your blog. Any agent honest enough to call out a site visitor is the right agent for me.”<br />Jay Thompson @PhxREguy RE WordCamp<br />
  20. 20. Jay Thompson @PhxREguy RE WordCamp<br />
  21. 21. Your obvious conections, concerns and knowledge of the real estate industry was a major factor in our selecting you and Francy to be our agents<br />I can get market stats lots of places. I come to your site to get your opinion on things. I do like your statistics articles where you interpret the results and describe what the data means. Too many places just throw up a chart and expect me to interpret it.<br />If a neighborhood post is one I'm aware of, I read it. If not, I just skim it to see if its an interesting place.<br />I love your random musings. Always entertaining, I think it just shows who you are.<br />Jay Thompson @PhxREguy RE WordCamp<br />