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Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
Debunking The Hyperlocal Glory
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Debunking The Hyperlocal Glory

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"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific …

"Hyperlocal" gets hyper-overused in the real estate blogging world. Here is some (granted not scientific, nor statistically significant) data that says readers enjoy off-topic and industry specific posts.

Presented at Real Estate Word Camp. Denver, CO. April 12, 2010.

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  • 1. Debunking the Hyperlocal Glory
    Jay Thompson
    PhoenixRealEstateGuy.com
    @PhxREguy
    Real Estate WordCamp
    April 12, 2010
    Denver, Colorado
  • 2. Real Estate Blogging is essential for a Real Estate Professional, especially on a hyper local level
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 3. Real estate advertising Webinar:Fine tune your hyperlocal focus ...
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 4. By adjusting your blogging to the specific neighborhoods in the territory you serve (think hyper-local), you can CRUSH the competition.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 5. Your (real estate) blog can not be successful unless your focus is hyper local
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 6. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 7. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 8. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 9. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 10. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 11. If you received an article that you know could be better written or more compelling, what would you do with it?
    Publish it.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 12. Don’t Get Me Wrong
    Hyperlocal is good for
    Search Engine Results
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 13. Search Engines Drive Visitors
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 14. Don’t Get Me Wrong
    Hyperlocal is good for
    Search Engine Results
    Single neighborhood sites
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 15. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 16. Don’t Get Me Wrong
    Hyperlocal is good for
    Search Engine Results
    Single neighborhood sites
    A portion of your overall blog strategy
    Do what Mariana said… FAQs, tips, community info, etc.
    But BE PERSONAL!
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 17. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 18. Don’t do this, but…
    Comment: So how much traffic will this post drive and how many home will it sell? Playing on peoples emotions to get traffic is a low life move.
    My response: Neither traffic or selling homes is the point. At all. I should have just deleted your comment, particularly since you don’t have the guts to put your name on it. But instead I left it as a reminder to people that the internet is full of assholes.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 19. Unsolicited Feedback From A-hole Comment:
    “I saw your response to the idiot on your blog. Any agent honest enough to call out a site visitor is the right agent for me.”
    Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 20. Jay Thompson TPREG.com @PhxREguy RE WordCamp
  • 21. Your obvious conections, concerns and knowledge of the real estate industry was a major factor in our selecting you and Francy to be our agents
    I can get market stats lots of places. I come to your site to get your opinion on things. I do like your statistics articles where you interpret the results and describe what the data means. Too many places just throw up a chart and expect me to interpret it.
    If a neighborhood post is one I'm aware of, I read it. If not, I just skim it to see if its an interesting place.
    I love your random musings. Always entertaining, I think it just shows who you are.
    Jay Thompson TPREG.com @PhxREguy RE WordCamp

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