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Social Media Presentation

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Azlan Raj
Azlan Raj

Social Media and how it can work for your business

TechnologyBusiness
1 of 26
the yolk Social Media for businesses The recipe for online success
WHAT IS SOCIAL MEDIA? ,[object Object]
[object Object],[object Object],What is Social Media?
[object Object],What is Social Media?
The breakdown of Social Media
The breakdown of Social Media
The breakdown of Social Media
The breakdown of Social Media
The breakdown of Social Media
DOES SOCIAL MEDIA WORK? ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Does Social Media work?
[object Object],[object Object],[object Object],[object Object],Does Social Media work? Users are adopting Social Media at a fast rate:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Does Social Media work?
[object Object],Does Social Media work?
[object Object],[object Object],[object Object],[object Object],Does Social Media work?
HOW CAN SOCIAL MEDIA WORK FOR YOU? ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How can Social Media work for you?
TOP TIPS IN SOCIAL MEDIA ,[object Object]
[object Object],[object Object],Top engagement tips in Social Media
[object Object],[object Object],[object Object],Top engagement tips in Social Media
HOW DO YOU MEASURE SOCIAL MEDIA? ,[object Object]
[object Object],[object Object],How do you measure Social Media?
[object Object],How do you measure Social Media?
SOCIAL MEDIA TAKE-AWAY ,[object Object]
[object Object],Social Media Take-away
[object Object],Thank you from The Yolk

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Social Media Presentation

Editor's Notes

  1. The ability to look at how customer behaviour has organically evolved over time and compare these to new interactions online
  2. Amazon reviews – originally for SEO but unpredicted impact of bad reviews outsell good reviews as people now value other customers opinions over suppliers. 78% of people trust recommendations from other users
  3. Social networking – Ability to communicate with friends, colleagues and/or like minded people
  4. Social publishing – Blogging is one area of social media that has really evolved through time; originally personal intent, both turned to business
  5. Social bookmarking – the ability to highlight information on websites so that people with similar interests can find it
  6. UGC – Customers engaging by adding their own content, opinons and customisation/personalisation (adding their piece to a large digital pie)
  7. New generation : People are engaging with content in new ways, they are interacting. These hybrid evolutionary concepts are becoming more common. Last.fm – To give an example of new ways in which people are engaging - Social music platform, 60% of their traffic is via their widgets that are embedded on other sites.
  8. 57% of active users have joined up to one of the major social networks. 73% of active users have read a blog, 45% of these have their own blog 83% of people have watched video online
  9. Social media has become a fundamental way to communicate
  10. Social media has become a fundamental way to communicate
  11. 2 nd Largest online fashion retailer (but fastest growing) in the UK exceeding over £165 million in sales last year. Second only to Next.
  12. The average user has 123 friends – think of the viral possibilities
  13. Measure number of interactions and work out a cost and value per client/per platform based on that number of interactions