Ensure quality as well as quantity “A tweet to your followers is valuable. A retweet from a follower is exponential”
Invest in Social media Don’t select as many social media platforms as you can find just because it appears free. Select the correct ones appropriate to your target audience and engage your consumers. Social Media Marketing isn’t free – you need to invest to make it work!
Ensure you select the right approach and medium for your business Communicate on a level that fits the needs of your consumers. Maximise your time and investment and ultimately performance by investing your time and money into the right areas.
Listen, react and participate “The foundation and core of what social media is, consists of the five C’s. Conversation, community, commenting, collaboration and contribution.” Mike Fruchter
Measure your activity Social media is like any other marketing/PR activity. It can be measured, it’s just a case of how and why.