Chris Gilbey's "Preparation for You Selling You" component of ARTS301 course

1. ARTS301 – Spring 2013
*This presentation uses ideas presented
by Steve Blank in the Lean Launch Pad
program

2. • Today:
– Storytelling for people pitching themselves as a product
• Over the next 2 weeks:
– You prepare and plan your presentation
• Date of presentation:
– 6th Sept 2013

3. • Each of you presents for no more than 8
minutes on You
• Start:
• Identify a job that is currently advertised that you
would anticipate applying for when you start looking…
• Your task is to pitch “You”

4. • Start with
– I am….
• Then
– Identify the company and job you are going for
• Explain your qualifications
• Demonstrate your understanding of the
requirements
• Discuss your experience
• Explain the relevance of your degree
• Be memborable…

5. • Your slides or prezi should be
– Rich in visual content – pictures, charts, graphics, etc.
– Low in text content
• Use slides to frame an idea and add narrative
• Don’t just read the text on your slide
• Demonstrate that you have done your research
• Use humour if appropriate
• Show enthusiasm and interest in the field
• Eyeball the audience

6. • What makes movies and books entertaining?
• Stories have a
– Beginning
– Middle
– End

7. • Act 1 -Hero confronts problem that initiates journey
• Act 2 - Along the way the hero encounters and
overcomes obstacles
• Act 3 - Ultimately the hero devises a
strategy, executes it and wins

11. • Try to grab the audience’s attention
• Show emotion
• Use body language, humor, enthusiasm to
keep the audience engaged
• Don’t oversell
• Listen: Treat them as a part of a conversation
• Allow time for questions. Answer the question
you receive, not one you would like to answer.