Executing growth strategies requires strong communication and leadership throughout the process. This presentation reviews some of the key steps needed to successfully implement a strategy change. This is helpful information for change management, growth and turnaround initiatives. It includes insights on leadership, team building, strategy execution, sales, revenue generation and market strategy.

1. GrowthStrategyExecution
How to Start Fast & Deliver Results
www.linkedin.com/in/peggyklingel www.twitter.com/PeggyKlingelPeggyKlingel@gmail.com
Sales and Market Strategy
Development and Execution
Change Management, Startup &
Turnaround Expertise
Peggy Klingel
608-512-8830
PeggyKlingel@gmail.com

3. Change impacts many areas and can provide great opportunities.

5. Developing, communicating and acting on the strategy
quickly provides the best chance of success.

6. Opportunity:

7. Opportunity:
Market:

8. Opportunity:
Market:
Retention:

9. Opportunity:
Market:
Retention:
Financial:

10. Opportunity:
Market:
Retention:
Financial:
Technology: Solutions may require new technology that is never going to
be perfect requiring a start and evolve approach.

12. Collaboration on revenue growth plan development
encourages ownership and reduces anxiety.

16. Make the case for change over and over again.

18. Listen and ask more questions!

19. Constantly ask: Can we execute the plan?

20. Market Research
What has changed?
What are competitors doing?
Does our product meet a need?
How do we differentiate?
Where is future growth?

21. Are they happy?
Why did they leave?
Why did they buy?
Is customer sat measured?
Any trends in the feedback?
Customer KnowledgeMarket Research
What has changed?
What are competitors doing?
Does our product meet a need?
How do we differentiate?
Where is future growth?

22. Available resources
What technology do we need?
Is the capital available?
What else do we need?
How fast can we move?
Is it fast enough?

23. Who’s on board?
Who’s unsure?
What’s causing hesitation?
Is new training is needed?
Do we need additional staff?
Staff knowledge & skillsAvailable resources
What technology do we need?
Is the capital available?
What else do we need?
How fast can we move?
Is it fast enough?

24. • Establish KPI’s and measure progress.

25. • Establish KPI’s and measure progress.
• Keep your eyes and ears open for
feedback.

26. • Establish KPI’s and measure progress.
• Keep your eyes and ears open for
feedback.
• Adjust the plan and communicate why
it’s changing.

27. • Establish KPI’s and measure progress.
• Keep your eyes and ears open for
feedback.
• Adjust the plan and communicate why
it’s changing.
• Reward risk takers whether their idea
worked or not.

28. • Establish KPI’s and measure progress.
• Keep your eyes and ears open for
feedback.
• Adjust the plan and communicate why
it’s changing.
• Reward risk takers whether their idea
worked or not.
• Target early wins and celebrate
success.

29. • Establish KPI’s and measure progress.
• Keep your eyes and ears open for
feedback.
• Adjust the plan and communicate why
it’s changing.
• Reward risk takers whether their idea
worked or not.
• Target early wins and celebrate
success.
Change is expected – stay focused and moving forward.

30. Start fast / adjust the plan / deliver results.
Successful change is achieved through great teamwork.

31. How to Start Fast & Deliver Results
www.linkedin.com/in/peggyklingel www.twitter.com/PeggyKlingelPeggyKlingel@gmail.com
Sales and Market Strategy Development and Execution
Change Management, Startup &Turnaround Expertise
Peggy Klingel
Growth Strategy Execution
608-512-8830
PeggyKlingel@gmail.com

32. PeggyKlingel@gmail.comwww.linkedin.com/in/peggyklingel www.twitter.com/PeggyKlingel
Priorities to drive organizational change.
Business areas to understand before joining or partnering with a company.
The benefits of a broad organizational understanding.
A review of my history and philosophy behind driving revenue growth.
Other Presentations by Peggy Klingel
Leadership Principles for High Impact Results
The Five C’s of a Company Review
Sales as aTeam Sport
Building Bridges for Growth