PiQ UK Social Brand Report October. The most talked about brands on Twitter by our audience of influential UK tweeters. Several new faces make the top 30 this month...

1. PiQ UK Social Brand Report
October 2014
Newcomers
Morrisons leads new pack of companies making Top 30 UK Social Brands

2. Tracking the 100k "
most Influential UK Tweeters…
• We track the brands, content and topics
being talked about by the 100k most
influential UK tweeters each month.
• To find out which brands have had the
largest share of the conversation among the
most influential voices online.
• For more information on PiQ and our data
on brands in the UK and globally, visit
PeerIndex.com today!

3. PiQ UK Social Brand Report October 2014
#
Brand
PiQ
Buzz
Score
+/-­‐
1
Apple
2983
-­‐
2
Google
2980
+1
3
Amazon
2629
-­‐1
4
Tesco
1355
-­‐
5
Ci=bank
854
+4
6
eBay
782
-­‐
7
NeDlix
777
+1
8
O2
714
+3
9
Xbox
711
-­‐4
10
MicrosoJ
711
-­‐
11
Lego
498
+1
12
Asda
426
+2
13
Samsung
361
-­‐6
14
Nike
356
+1
15
Ferrari
355
+5
#
Brand
PiQ
Buzz
Score
+/-­‐
16
Starbucks
350
-­‐3
17
Ford
292
+4
18
Morrisons
285
+19
19
Yahoo
284
+3
20
Paypal
224
+5
21
Topshop
216
+2
22
Waitrose
216
-­‐4
23
McDonalds
214
+5
24
KFC
211
+3
25
IKEA
210
-­‐1
26
Audi
203
+6
27
BMW
200
+2
28
Nintendo
183
+5
29
Nutella
170
+7
30
IBM
143
+9

4. Newcomers make list for first time
• Morissons overtook Waitrose to make the top 30 for
the first time.
• Tesco, which remains in the headlines for the wrong
reasons this month, was still the most talked about
supermarket.
• Rumours that Audi was going to join Formula 1 got
people talking about them.
• And IBM, which has signed an data partnership with
Twitter, also made the list for the first time.

5. All
change
at
Morrisons
• The
supermarket
has
been
in
the
headlines
(and
in
people’s
Twier
feeds)
for
various
reasons
this
month.
• October
saw
Morrisons
take
on
rivals
with
the
launch
of
a
new
loyalty
card
with
plans
to
match
the
prices
at
discount
rivals
Aldi
and
Lidl.
• This
sent
Twier
into
quite
the
fluer.
But
perhaps
more
because
of
Lidl’s
perfect
response
to
the
news.

6. Audi
in
the
fast
lane
• No
Audi
are
not
joining
Formula
1
in
2016.
Much
to
the
disappointment
of
their
fans
on
Twier.
But
a
hugely
successful
campaign
tying
TV
adver=sing
to
Snapchat
and
Twier
sees
them
firmly
in
the
driver’s
seat
this
month.

7. IBM
seeks
profits
in
social
data
Compu=ng
company
IBM
Announced
a
new
data
partnership
with
Twier
that
will
see
them
turn
the
500
million-­‐or-­‐so
tweets
sent
every
day
into
business
intelligence.
With
revenues
in
their
more
tradi=onal
consul=ng
stagna=ng,
they’re
hoping
this
rela=vely
untapped
resource
will
change
the
way
companies
use
big
data
in
their
decision-­‐making.
The
Supermarket
made
the
headlines
for
all
the
wrong
reasons
in
September.
Shares
have
clumped
45%
this
year
and
recently
became
embroiled
in
a
scandal
and
was
forced
to
admit
it
had
overstated
profits
by
£250m

8. Influen=al
Brands
• The
UK
Social
Brand
Report
looks
at
brand
men=ons.
But
which
brand
accounts
are
the
most
influen=al
in
the
UK?
• PeerIndex
measures
influence
by
looking
at
who
generates
the
most
conversa=ons.
And
from
the
data
we
collected:
being
talked
about
is
not
the
same
as
being
talked
to.
• Tesco
is
seeing
the
most
engagement
(and
therefore
has
the
most
influence)
within
our
UK
audience.
Other
supermarkets
are
also
par=cularly
influen=al.
• Adidas,
though
not
being
men=oned
as
oJen
as
rival
Nike,
is
s=ll
making
a
big
impact
on
Twier.
• There
is
more
than
one
way
to
measure
a
brand’s
success
on
Twier.
Which
metric
are
you
aiming
for?

9. Influen=al
Brands
Brand
UK
Influence
Score
UK
Brand
Report
Posi<on
97
4th
96
8th
96
3rd
96
33rd
95
12th
94
22nd
94
31st
93
37th