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PiQ UK Social Brand Report 
October 2014 
Newcomers 
Morrisons leads new pack of companies making Top 30 UK Social Brands
Tracking the 100k " 
most Influential UK Tweeters… 
• We track the brands, content and topics 
being talked about by the 1...
PiQ UK Social Brand Report October 2014 
# 
Brand 
PiQ 
Buzz 
Score 
+/-­‐ 
1 
Apple 
2983 
-­‐ 
2 
Google 
2980 
+1 
3 
A...
Newcomers make list for first time 
• Morissons overtook Waitrose to make the top 30 for 
the first time. 
• Tesco, which ...
All 
change 
at 
Morrisons 
• The 
supermarket 
has 
been 
in 
the 
headlines 
(and 
in 
people’s 
Twier 
feeds) 
for 
var...
Audi 
in 
the 
fast 
lane 
• No 
Audi 
are 
not 
joining 
Formula 
1 
in 
2016. 
Much 
to 
the 
disappointment 
of 
their ...
IBM 
seeks 
profits 
in 
social 
data 
Compu=ng 
company 
IBM 
Announced 
a 
new 
data 
partnership 
with 
Twier 
that 
wi...
Influen=al 
Brands 
• The 
UK 
Social 
Brand 
Report 
looks 
at 
brand 
men=ons. 
But 
which 
brand 
accounts 
are 
the 
m...
Influen=al 
Brands 
Brand 
UK 
Influence 
Score 
UK 
Brand 
Report 
Posi<on 
97 
4th 
96 
8th 
96 
3rd 
96 
33rd 
95 
12th...
The brands making a name for themselves on social in the UK in October
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The brands making a name for themselves on social in the UK in October

PiQ UK Social Brand Report October. The most talked about brands on Twitter by our audience of influential UK tweeters. Several new faces make the top 30 this month...

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The brands making a name for themselves on social in the UK in October

  1. 1. PiQ UK Social Brand Report October 2014 Newcomers Morrisons leads new pack of companies making Top 30 UK Social Brands
  2. 2. Tracking the 100k " most Influential UK Tweeters… • We track the brands, content and topics being talked about by the 100k most influential UK tweeters each month. • To find out which brands have had the largest share of the conversation among the most influential voices online. • For more information on PiQ and our data on brands in the UK and globally, visit PeerIndex.com today!
  3. 3. PiQ UK Social Brand Report October 2014 # Brand PiQ Buzz Score +/-­‐ 1 Apple 2983 -­‐ 2 Google 2980 +1 3 Amazon 2629 -­‐1 4 Tesco 1355 -­‐ 5 Ci=bank 854 +4 6 eBay 782 -­‐ 7 NeDlix 777 +1 8 O2 714 +3 9 Xbox 711 -­‐4 10 MicrosoJ 711 -­‐ 11 Lego 498 +1 12 Asda 426 +2 13 Samsung 361 -­‐6 14 Nike 356 +1 15 Ferrari 355 +5 # Brand PiQ Buzz Score +/-­‐ 16 Starbucks 350 -­‐3 17 Ford 292 +4 18 Morrisons 285 +19 19 Yahoo 284 +3 20 Paypal 224 +5 21 Topshop 216 +2 22 Waitrose 216 -­‐4 23 McDonalds 214 +5 24 KFC 211 +3 25 IKEA 210 -­‐1 26 Audi 203 +6 27 BMW 200 +2 28 Nintendo 183 +5 29 Nutella 170 +7 30 IBM 143 +9
  4. 4. Newcomers make list for first time • Morissons overtook Waitrose to make the top 30 for the first time. • Tesco, which remains in the headlines for the wrong reasons this month, was still the most talked about supermarket. • Rumours that Audi was going to join Formula 1 got people talking about them. • And IBM, which has signed an data partnership with Twitter, also made the list for the first time.
  5. 5. All change at Morrisons • The supermarket has been in the headlines (and in people’s Twier feeds) for various reasons this month. • October saw Morrisons take on rivals with the launch of a new loyalty card with plans to match the prices at discount rivals Aldi and Lidl. • This sent Twier into quite the fluer. But perhaps more because of Lidl’s perfect response to the news.
  6. 6. Audi in the fast lane • No Audi are not joining Formula 1 in 2016. Much to the disappointment of their fans on Twier. But a hugely successful campaign tying TV adver=sing to Snapchat and Twier sees them firmly in the driver’s seat this month.
  7. 7. IBM seeks profits in social data Compu=ng company IBM Announced a new data partnership with Twier that will see them turn the 500 million-­‐or-­‐so tweets sent every day into business intelligence. With revenues in their more tradi=onal consul=ng stagna=ng, they’re hoping this rela=vely untapped resource will change the way companies use big data in their decision-­‐making. The Supermarket made the headlines for all the wrong reasons in September. Shares have clumped 45% this year and recently became embroiled in a scandal and was forced to admit it had overstated profits by £250m
  8. 8. Influen=al Brands • The UK Social Brand Report looks at brand men=ons. But which brand accounts are the most influen=al in the UK? • PeerIndex measures influence by looking at who generates the most conversa=ons. And from the data we collected: being talked about is not the same as being talked to. • Tesco is seeing the most engagement (and therefore has the most influence) within our UK audience. Other supermarkets are also par=cularly influen=al. • Adidas, though not being men=oned as oJen as rival Nike, is s=ll making a big impact on Twier. • There is more than one way to measure a brand’s success on Twier. Which metric are you aiming for?
  9. 9. Influen=al Brands Brand UK Influence Score UK Brand Report Posi<on 97 4th 96 8th 96 3rd 96 33rd 95 12th 94 22nd 94 31st 93 37th

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