1. with Paul Ting
Twitter: twitter.com/paulting_
Email: paul@feedia.com.au
Web: www.feedia.com.au

2. Feedia is a digital agency.
Digital Product Development

3. The world of digital and the
people who live in it.

4. March 9, 2000

5. March 10, 2000

6. What happened?
Sell Clothes Online Budget $188M USD 18 months RIP

7. Why did it happen?
The people in charge didn’t ask enough questions
They thought ‘online’ was a magic bullet
They dreamed global but built local
Great ideas, built beautifully - no one cared

8. So what’s changed since 2000?

9. We have all become mobile,
accessible, always available

10. Our workspace has become
flexible 24/7, not rigid 9-5

11. We’ve become more impatient
and demanding communicators

12. We’ve found confidence
when expressing our opinion

13. We’ve became experts

14. We expect information

15. We want to share everything

16. And forgot about privacy

17. We’ve opened ourselves to build
relationships (including bad ones)

18. We’ve developed analysis paralysis

19. and we now build tools to do them more

21. March 10, 2010
Established 2006 Established 2003 Established 2006
400M Users 250M Users 190M Users
Established 2004 Established 1998 Established 2007
1B Views/day 620M Users/day 45M Units

22. How can we monetise our users/customers?

23. Don’t apply traditional models

24. But there is a way
(and be Captain Planet, not those other wusses)

26. Build a community
and lead them well.
Be a community manager.
Contact Me
Twitter: twitter.com/paulting_
Email: paul@feedia.com.au
Web: www.feedia.com.au