Bond Uni - Community Managers

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Bond Uni - Community Managers

  1. 1. with Paul TingTwitter: twitter.com/paulting_Email: paul@feedia.com.auWeb: www.feedia.com.au
  2. 2. Feedia is a digital agency. Digital Product Development
  3. 3. The world of digital and the people who live in it.
  4. 4. March 9, 2000
  5. 5. March 10, 2000
  6. 6. What happened?Sell Clothes Online Budget $188M USD 18 months RIP
  7. 7. Why did it happen?The people in charge didn’t ask enough questions They thought ‘online’ was a magic bullet They dreamed global but built local Great ideas, built beautifully - no one cared
  8. 8. So what’s changed since 2000?
  9. 9. We have all become mobile,accessible, always available
  10. 10. Our workspace has become flexible 24/7, not rigid 9-5
  11. 11. We’ve become more impatientand demanding communicators
  12. 12. We’ve found confidencewhen expressing our opinion
  13. 13. We’ve became experts
  14. 14. We expect information
  15. 15. We want to share everything
  16. 16. And forgot about privacy
  17. 17. We’ve opened ourselves to buildrelationships (including bad ones)
  18. 18. We’ve developed analysis paralysis
  19. 19. and we now build tools to do them more
  20. 20. March 10, 2010Established 2006 Established 2003 Established 2006 400M Users 250M Users 190M UsersEstablished 2004 Established 1998 Established 2007 1B Views/day 620M Users/day 45M Units
  21. 21. How can we monetise our users/customers?
  22. 22. Don’t apply traditional models
  23. 23. But there is a way(and be Captain Planet, not those other wusses)
  24. 24. Build a community and lead them well.Be a community manager. Contact Me Twitter: twitter.com/paulting_ Email: paul@feedia.com.au Web: www.feedia.com.au

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