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Fundraising And Your Post
- 1. FUNDRAISING AND YOUR POST With SPEAKER: PAUL SILVER COMMANDER, POST #114 BARRINGTON, NH NH Dept. Convention 5/2016 🇺🇸
- 2. SPEAKER’S CREDENTIALS: • Legion member for less than 4 years • Post Commander for 1 year He hasn’t been around long enough to establish fundraising habits, good or bad. • A work in progress NH Dept. Convention 5/2016
- 3. THE PRINCIPLES INVOLVED IN A FUNDRAISING PROGRAM APPLY EQUALLY WELL TO MEMBERSHIP PROGRAMS Please keep that in mind 😊 NH Dept. Convention 5/2016
- 4. LECTURE OUTLINE • Fundraising today … both art & science • The fundraising team • The annual plan • Technology as a force multiplier • Fundraising options, both small and large • Working smarter, not harder NH Dept. Convention 5/2016
- 5. “A real fundraising program is like a real eating program … It usually has a healthy outcome” NH Dept. Convention 5/2016
- 6. 3 PHASES of FUNDRAISING Planning Execution Follow-up Remember, fundraising programs: • are not automatic • are not like falling off a log • do not just fall out of the sky • are not handed to us on a silver platter • can’t pull them out of our … pockets IT TAKES EFFORT NH Dept. Convention 5/2016
- 7. ORGANIZING FOR FUNDRAISING • Fundraising must meet your post’s financial goals • General funds • Targeted spending • Fundraising committee • At least 2 members • One member is the leader • Must be qualified • Must be motivated • Requires good computer skills NH Dept. Convention 5/2016
- 8. • Get educated • Books and articles • On-line education • Chamber of Commerce NH Dept. Convention 5/2016
- 10. • NH Center for Non-Profits NH Dept. Convention 5/2016 • Get educated • Books and articles • On-line education • Chamber of Commerce
- 12. • Get educated • Books and articles • On-line education • Chamber of Commerce • NH Center for Non-Profits • Websites are invaluable • Corporate fundraising • Mass emailing • Marketing NH Dept. Convention 5/2016
- 14. • Get educated • Books and articles • On-line education • Chamber of Commerce • NH Center for Non-Profits • Websites are invaluable • Mass emailing • Corporate fundraising • Marketing • Accepting money (PayPal, credit card donations) NH Dept. Convention 5/2016
- 16. • The fundraising annual plan • Repeat successful programs • Try new programs • Respond to targets of opportunity • Mimic others successes If you want what someone else has, you must be willing to do what they did in order to get it • Organizing your projects • Consider joint endeavors NH Dept. Convention 5/2016
- 18. • The fundraising annual plan • Repeat successful programs • Try new programs • Respond to targets of opportunity • Mimic others successes If you want what someone else has, you must be willing to do what they did in order to get it • Organizing your projects • Consider joint endeavors • Get outside help • Combine activities NH Dept. Convention 5/2016
- 20. • Marketing the fundraiser • Word-of-mouth (warm & cold market) • On your website (an ad, blog, FaceBook) • On other’s websites (Chamber of Commerce, municipal, gofundme.com) • Free periodicals NH Dept. Convention 5/2016
- 22. • Marketing the fundraiser • Word-of-mouth (warm & cold market) • On your website (an ad, blog, FaceBook) • On other’s websites (Chamber of Commerce, municipal, gofundme.com) • Free periodicals • Flyers, signs, and reader boards • Executing the plan • Setting realistic time goals • Working in teams • Progress updates NH Dept. Convention 5/2016
- 23. 100 % 10 % 50 % How are we doing with our fundraiser?
- 24. • Marketing the fundraiser • Word-of-mouth (warm & cold market) • On your website (an ad, blog, FaceBook) • On other’s websites (Chamber of Commerce, municipal, gofundme.com) • Free periodicals • Flyers, signs, and reader boards • Executing the plan • Setting realistic time goals • Working in teams • Progress updates • End the fundraiser with style NH Dept. Convention 5/2016
- 26. • After-action steps • Evaluate your success • Thank all involved • Produce a written after-action report • Publish a revised SOP $$ NOW SPEND THE MONEY $$ NH Dept. Convention 5/2016
- 27. THE VALUE PROPOSITION Q. What is the most listened to radio station in the US? A. W I I F M - What’s In It For Me? • Quid pro Quo • You give me your money • I’ll offer you something of value • Raffles - the item raffled (it’s meat, silly!) • Post renovations - more comfort & enjoyment • Donations - say, “Thank You for Serving” • Tax deduction - “your donation is tax deductible in accordance with what the law allows” NH Dept. Convention 5/2016
- 28. 💡 FUNDRAISING IDEAS 💡 • Continue doing what is successful • If you have a canteen • Alcohol sales • Permitted gambling • Bingo • Maximize rental income • Raffles • Large (offer cash option, limit ticket sales) • Small NH Dept. Convention 5/2016
- 32. 💡 FUNDRAISING IDEAS 💡 • Continue doing what is successful • If you have a canteen • Alcohol sales • Permitted gambling • Bingo • Maximize rental income • Raffles • Large (offer cash option, limit ticket sales) • Small • Go to the customer • Let the customer come to you NH Dept. Convention 5/2016
- 34. 💡 FUNDRAISING IDEAS 💡 • Continue doing what is successful • If you have a canteen • Alcohol sales • Permitted gambling • Bingo • Maximize rental income • Raffles • Large (offer cash option, limit ticket sales) • Small • Go to the customer • Let the customer come to you • Auctions • Major • Silent NH Dept. Convention 5/2016
- 35. • Yard sales • Collect and sell items • Rent out tables (flea market) • Food sales • Dinners • Barbeques • Refreshment concessions NH Dept. Convention 5/2016
- 37. • Yard sales • Collect and sell items • Rent out tables • Food sales • Dinners • Barbeques • Refreshment concessions • Variety or talent shows NH Dept. Convention 5/2016
- 40. • Yard sales • Collect and sell items • Rent out tables • Food sales • Dinners • Barbeques • Refreshment concessions • Variety or talent shows • Donations • Large (corporate, organizations) NH Dept. Convention 5/2016
- 42. • Yard sales • Collect and sell items • Rent out tables • Food sales • Dinners • Barbeques • Refreshment concessions • Variety or talent shows • Donations • Large (corporate, organizations) • Small (donation cans) NH Dept. Convention 5/2016
- 43. • Corporate giving programs • Profit sharing • Gambling tables • Admissions fees • Matching funds • Charitable foundations NH Dept. Convention 5/2016
- 46. ”Fish in a small pond, catch small fish. “Fish in the ocean, … “
- 47. FUNDRAISING AND YOUR POST with SPEAKER: DR. PAUL SILVER COMMANDER, POST #114 BARRINGTON, NH A Very Generous Donation !!!
- 48. • Corporate giving programs • Profit sharing • Gambling tables • Admissions fees • Matching funds • Charitable foundations • Other ideas left up to your imagination NH Dept. Convention 5/2016
- 49. SUMMARY • Fundraising today is both an art and a science • Requires a team that is carefully selected and trained • Is based on an annual plan • Considers all options, both large & small • Appreciates that computer technology is a force multiplier • Works smarter - not harder NH Dept. Convention 5/2016
- 50. CONCLUSION Inspired fundraising plans have an excellent chance for success and require hard work SO … as with most activities, the formula for success is: 1% inspiration + 99% perspiration = 100% success Plan the work; then work the plan … and Good Luck! THANK YOU ! PAUL SILVER NH Dept. Convention 5/2016